NYSE:BARK BARK (BARK) Stock Price, News & Analysis $8.68 -0.35 (-3.85%) Closing price 05/22/2026 03:59 PM EasternExtended Trading$9.02 +0.34 (+3.95%) As of 05/22/2026 07:19 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About BARK Stock (NYSE:BARK) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get BARK alerts:Sign Up Key Stats Today's Range$8.61▼$9.3150-Day Range$8.34▼$16.5252-Week Range$8.15▼$27.60Volume41,931 shsAverage Volume41,868 shsMarket Capitalization$75.03 millionP/E RatioN/ADividend YieldN/APrice Target$35.00Consensus RatingHold Company Overview BARK is a consumer products and services company focused on the canine market, offering a suite of subscription-based and direct‐to‐consumer offerings designed to meet the everyday needs of dogs and their owners. The company’s core business revolves around carefully curated boxes of toys, treats and chews, which are delivered monthly to subscribers through its flagship BarkBox service. Over time, BARK has expanded its reach beyond subscription, tapping into e-commerce and wholesale channels to broaden its customer base. In addition to BarkBox, the company operates BarkShop, an online storefront that allows customers to purchase toys, grooming supplies and nutrition products on an a la carte basis. BARK has also developed a portfolio of branded products, which includes the BarkBright dental care line and the Bark Eats fresh meal service, both formulated to promote pet health and well-being. Complementing its product businesses, the company produces digital content and training resources aimed at educating dog owners on topics ranging from nutrition to behavior. Founded in 2011 and headquartered in New York City, BARK was co-founded by Matt Meeker, Henrik Werdelin and Carly Strife. Meeker serves as chief executive officer, guiding the company through its growth from a startup subscription service to a publicly traded enterprise. Since its initial direct listing in October 2020, BARK has focused on expanding its footprint across North America, serving customers in the United States and Canada. Looking ahead, BARK continues to explore new product categories and partnerships within the broader pet care industry. By leveraging its direct relationship with dog owners and a data-driven approach to product development, the company aims to drive engagement, loyalty and long-term growth in the rapidly evolving pet services market.AI Generated. May Contain Errors. Read More BARK Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks45th Percentile Overall ScoreBARK MarketRank™: BARK scored higher than 45% of companies evaluated by MarketBeat, and ranked 165th out of 270 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.4 / 5Analyst RatingHold Consensus RatingBARK has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 2 hold ratings, and 1 sell rating.Upside PotentialBARK has a consensus price target of $35.00, representing about 303.1% upside from its current price of $8.68.Amount of Analyst CoverageBARK has only been the subject of 2 research reports in the past 90 days.Read more about BARK's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for BARK are expected to grow in the coming year, from ($3.40) to ($1.20) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of BARK is -2.41, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of BARK is -2.41, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioBARK has a P/B Ratio of 0.76. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about BARK's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted10.27% of the float of BARK has been sold short.Short Interest Ratio / Days to CoverBARK has a short interest ratio ("days to cover") of 12.89, which indicates bearish sentiment.Change versus previous monthShort interest in BARK has recently decreased by 2.28%, indicating that investor sentiment is improving. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldBARK does not currently pay a dividend.Dividend GrowthBARK does not have a long track record of dividend growth. News and Social Media2.1 / 5News Sentiment0.34 News SentimentBARK has a news sentiment score of 0.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.49 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 3 news articles for BARK this week, compared to 9 articles on an average week.MarketBeat Follows8 people have added BARK to their MarketBeat watchlist in the last 30 days. Company Ownership0.9 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, BARK insiders have not sold or bought any company stock.Percentage Held by Insiders14.80% of the stock of BARK is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions28.76% of the stock of BARK is held by institutions.Read more about BARK's insider trading history. Receive BARK Stock News and Ratings via Email Sign-up to receive the latest news and ratings for BARK and its competitors with MarketBeat's FREE daily newsletter. 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BARK Stock News HeadlinesBARK (NYSE:BARK) Rating Lowered to Sell at Wall Street ZenMay 23 at 1:28 AM | americanbankingnews.comCookie dough barkMay 22 at 5:48 PM | msn.comPorter flew 3,300 miles to investigate this systemPorter Stansberry flew the Porter and Co. team 3,300 miles to Dublin to investigate a 17-year investing experiment called Project Prophet - and documented everything on film. Rooted in the laws of physics, this quantitative approach challenges conventional wealth-building wisdom. With 17 years of verified data behind it, Porter calls it unlike anything he has seen in nearly 30 years in the business.May 24 at 1:00 AM | Porter & Company (Ad)How to clean birch bark and restore its bright white lookMay 20, 2026 | msn.comGreenhill’s Bark in the park returns May 17thMay 16, 2026 | msn.comTwins Celebrity look-a-likes on Bark at the Park Night is everythingMay 14, 2026 | sports.yahoo.comBARK to Announce Fiscal Fourth Quarter and Full Year 2026 Financial Results on June 9, 2026May 14, 2026 | businesswire.comOwner captures sweet moment rescue dog finally feels 'safe enough' to barkMay 14, 2026 | msn.comSee More Headlines BARK Stock Analysis - Frequently Asked Questions How have BARK shares performed this year? BARK's stock was trading at $12.0920 on January 1st, 2026. Since then, BARK shares have decreased by 28.2% and is now trading at $8.6820. How were BARK's earnings last quarter? BARK, Inc. (NYSE:BARK) issued its earnings results on Monday, November, 10th. The company reported ($0.60) EPS for the quarter, missing analysts' consensus estimates of ($0.20) by $0.40. The company earned $106.97 million during the quarter, compared to analysts' expectations of $103.57 million. BARK had a negative trailing twelve-month return on equity of 25.73% and a negative net margin of 7.65%. Read the conference call transcript. When did BARK's stock split? BARK shares reverse split on Wednesday, April 1st 2026.A 1-20 reverse split was announced. The number of shares owned by shareholders was adjusted after the closing bell on Tuesday, March 31st 2026. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split. How will BARK's stock buyback program work? BARK's board approved a share repurchase plan on Monday, June 3rd 2024, which permits the company to buy back $15,000,000 in shares, according to EventVestor. This means that the company could buy up to 5.1% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's management believes its shares are undervalued. Who are BARK's major shareholders? Top institutional investors of BARK include Bank of New York Mellon Corp (2.28%), Renaissance Technologies LLC (2.22%) and Bank of America Corp DE (1.57%). Insiders that own company stock include Henrik Werdelin, Matt Meeker, Jim Mcginty, Zahir Ibrahim and David Kamenetzky. View institutional ownership trends. How do I buy shares of BARK? Shares of BARK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of BARK own? Based on aggregate information from My MarketBeat watchlists, some other companies that BARK investors own include Digital Turbine (APPS), Archer Aviation (ACHR), SoFi Technologies (SOFI), ChargePoint (CHPT) and Canoo (GOEV). Company Calendar Last Earnings11/10/2025Today5/24/2026Next Earnings (Confirmed)6/09/2026Fiscal Year End3/31/2027Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 BARK's financial health is in the Red zone, according to TradeSmith. BARK has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Cons Services - Misc Sub-IndustryRetail Current SymbolNYSE:BARK CIK1819574 Webwww.barkbox.com Phone855-501-2275FaxN/AEmployees640Year Founded2012Price Target and Rating Average Price Target for BARK$35.00 High Price Target$60.00 Low Price Target$15.00 Potential Upside/Downside+303.1%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage4 Analysts Profitability EPS (Trailing Twelve Months)($3.60) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$32.88 million Net Margins-7.65% Pretax Margin-7.65% Return on Equity-25.73% Return on Assets-9.71% Debt Debt-to-Equity RatioN/A Current Ratio1.85 Quick Ratio0.63 Sales & Book Value Annual Sales$423.69 million Price / Sales0.18 Cash FlowN/A Price / Cash FlowN/A Book Value$11.38 per share Price / Book0.76Miscellaneous Outstanding Shares8,642,000Free Float7,363,000Market Cap$75.03 million OptionableOptionable Beta1.92 Social Links 7 Stocks to Ride The A.I. 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