Booking (NASDAQ:BKNG) Price Target Cut to $220.00 by Analysts at Mizuho

Key Points

• Mizuho cut its price target on Booking from $230 to $220 but kept an Outperform rating, while the consensus analyst target is about $228.60 and most analysts rate the stock Buy or Hold.
• Booking reported Q1 revenue of $5.53 billion (up ~16% YoY) and EPS of $1.14, yet management cut full‑year revenue guidance to high‑single digits and set Q2 revenue guidance of roughly $7.1–7.2B, below Street expectations.
• Insiders have been net sellers (about 60,876 shares worth ~$10.56M in the last three months) even as institutional investors hold roughly 92.4% of the stock.

Booking (NASDAQ:BKNG - Get Free Report) had its price target dropped by research analysts at Mizuho from $230.00 to $220.00 in a report issued on Wednesday,MarketScreener reports. The brokerage presently has an "outperform" rating on the business services provider's stock. Mizuho's price objective would suggest a potential upside of 28.01% from the company's current price.

A number of other research firms have also issued reports on BKNG. Citizens Jmp reissued a "market perform" rating on shares of Booking in a research report on Wednesday, February 4th. BNP Paribas Exane dropped their price objective on shares of Booking from $244.00 to $240.00 and set an "outperform" rating on the stock in a research note on Friday, February 20th. Benchmark decreased their target price on shares of Booking from $256.00 to $224.00 and set a "buy" rating for the company in a research note on Thursday, February 19th. Evercore restated an "outperform" rating and set a $250.00 price target on shares of Booking in a report on Monday. Finally, BMO Capital Markets increased their price objective on Booking from $240.00 to $248.00 and gave the stock an "outperform" rating in a report on Thursday, February 19th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus target price of $228.60.

Booking Stock Down 0.9%

BKNG opened at $171.86 on Wednesday. The firm has a market capitalization of $136.08 billion, a P/E ratio of 25.87, a PEG ratio of 1.02 and a beta of 1.20. The stock has a fifty day moving average of $173.49 and a 200-day moving average of $192.54. Booking has a 12-month low of $150.62 and a 12-month high of $233.58.

Booking (NASDAQ:BKNG - Get Free Report) last posted its quarterly earnings results on Tuesday, April 28th. The business services provider reported $1.14 earnings per share for the quarter, missing the consensus estimate of $27.56 by ($26.42). The business had revenue of $5.53 billion for the quarter, compared to analyst estimates of $5.51 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The firm's quarterly revenue was up 16.2% on a year-over-year basis. During the same period in the previous year, the firm posted $0.99 earnings per share. On average, analysts expect that Booking will post 10.64 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, Director Robert J. Mylod, Jr. sold 1,000 shares of Booking stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $204.21, for a total value of $204,214.40. Following the completion of the transaction, the director owned 21,000 shares in the company, valued at approximately $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Vanessa Ames Wittman sold 1,125 shares of the stock in a transaction that occurred on Friday, April 17th. The stock was sold at an average price of $192.00, for a total value of $216,000.00. Following the sale, the director owned 16,050 shares in the company, valued at approximately $3,081,600. This trade represents a 6.55% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 60,876 shares of company stock worth $10,559,629 over the last three months. 0.16% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Booking

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Brighton Jones LLC lifted its holdings in Booking by 34.9% during the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider's stock worth $1,249,000 after buying an additional 65 shares in the last quarter. Revolve Wealth Partners LLC bought a new stake in shares of Booking during the fourth quarter worth $209,000. Sivia Capital Partners LLC raised its position in shares of Booking by 25.0% during the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider's stock worth $955,000 after acquiring an additional 33 shares during the last quarter. Schnieders Capital Management LLC. lifted its stake in shares of Booking by 50.0% during the second quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider's stock valued at $504,000 after acquiring an additional 29 shares during the period. Finally, Osterweis Capital Management Inc. acquired a new position in shares of Booking during the second quarter valued at $179,000. Institutional investors and hedge funds own 92.42% of the company's stock.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analysts reaffirm/raise — BTIG reiterated a Buy and set a $250 target, and UBS nudged its target to $260, providing upside and signaling continued analyst conviction. BTIG reaffirmation (Benzinga) UBS raises target (MarketScreener)
• Positive Sentiment: Product/AI initiatives — KAYAK launched "Ask AI" and management highlighted generative-AI assistants that cut costs and boost bookings, supporting longer‑term margin tailwinds. KAYAK Ask AI launch (GlobeNewswire) AI assistants boost (PYMNTS)
• Positive Sentiment: Capital returns — Management flagged record share repurchases on the call, which supports shareholder value even as top-line headwinds persist. Earnings highlights / buybacks (Yahoo)
• Neutral Sentiment: Q1 results mixed but resilient — Gross bookings and revenue grew (~16% YoY to $5.5B); non‑GAAP EPS modestly topped some estimates, so fundamentals showed demand resilience despite regional disruption. Q1 results summary (Yahoo)
• Neutral Sentiment: Small analyst model tweaks — Erste trimmed FY26 EPS slightly (to $10.65) but the consensus remains close; some firms maintained Buy ratings even while adjusting estimates. (Research notes)
• Negative Sentiment: Guidance cut — Management reduced its full‑year revenue-growth outlook from low‑double digits to high‑single digits, citing the Middle East conflict; Q2 revenue guidance of ~$7.1–7.2B trails Street expectations (~$7.6B), a clear near‑term headwind. Outlook cut (WSJ) Press release / slides (Booking)
• Negative Sentiment: Analyst downgrades/target cuts — Robert W. Baird trimmed its price target to $215 (still Outperform); such downward revisions can cap the stock near term. Baird target cut (The Fly)

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.

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