Booking (NASDAQ:BKNG) Price Target Raised to $6,500.00 at DA Davidson

Key Points

• DA Davidson has raised its price target for Booking (NASDAQ:BKNG) from $5,750.00 to $6,500.00, indicating a potential upside of 18.09% from the current stock price.
• Booking reported $55.40 earnings per share for Q3 2025, exceeding estimates, with revenue reaching $6.80 billion, a 16% year-over-year increase.
• Insider selling was noted, with CEO Glenn D. Fogel offloading 1,013 shares valued at approximately $5.77 million, reducing his stake by 3.66%.

Booking (NASDAQ:BKNG - Get Free Report) had its price target boosted by investment analysts at DA Davidson from $5,750.00 to $6,500.00 in a report released on Thursday,Benzinga reports. The firm presently has a "buy" rating on the business services provider's stock. DA Davidson's price objective would indicate a potential upside of 18.09% from the stock's current price. DA Davidson also issued estimates for Booking's Q3 2025 earnings at $96.10 EPS.

Several other brokerages also recently issued reports on BKNG. Hsbc Global Res upgraded Booking to a "strong-buy" rating in a research report on Thursday, July 17th. Evercore ISI raised their price objective on shares of Booking from $5,500.00 to $6,250.00 and gave the company an "outperform" rating in a research note on Wednesday. Truist Financial raised their price objective on shares of Booking from $4,720.00 to $5,630.00 and gave the company a "hold" rating in a research note on Monday, July 14th. Morgan Stanley set a $5,650.00 price objective on Booking and gave the company an "equal weight" rating in a report on Wednesday. Finally, Wall Street Zen upgraded Booking from a "hold" rating to a "buy" rating in a report on Wednesday, April 30th. Eleven equities research analysts have rated the stock with a hold rating, nineteen have issued a buy rating and three have given a strong buy rating to the stock. According to data from MarketBeat, the company presently has an average rating of "Moderate Buy" and an average target price of $5,744.00.

Booking Trading Down 1.9%

Shares of NASDAQ BKNG opened at $5,504.06 on Thursday. The company has a market cap of $178.39 billion, a price-to-earnings ratio of 38.28, a price-to-earnings-growth ratio of 1.68 and a beta of 1.40. Booking has a 12-month low of $3,180.00 and a 12-month high of $5,839.41. The stock's 50 day simple moving average is $5,567.73 and its 200 day simple moving average is $5,070.33.

Booking (NASDAQ:BKNG - Get Free Report) last issued its quarterly earnings data on Tuesday, July 29th. The business services provider reported $55.40 earnings per share (EPS) for the quarter, topping the consensus estimate of $50.32 by $5.08. The business had revenue of $6.80 billion during the quarter, compared to the consensus estimate of $6.54 billion. Booking had a negative return on equity of 134.19% and a net margin of 19.23%. The business's revenue was up 16.0% on a year-over-year basis. During the same period in the previous year, the firm posted $41.90 earnings per share. As a group, equities analysts forecast that Booking will post 209.92 earnings per share for the current fiscal year.

Insider Buying and Selling at Booking

In related news, CEO Glenn D. Fogel sold 1,013 shares of the firm's stock in a transaction that occurred on Tuesday, July 15th. The stock was sold at an average price of $5,695.00, for a total value of $5,769,035.00. Following the transaction, the chief executive officer directly owned 26,633 shares of the company's stock, valued at approximately $151,674,935. This trade represents a 3.66% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Over the last quarter, insiders sold 3,039 shares of company stock valued at $16,963,769. 0.16% of the stock is currently owned by company insiders.

Institutional Trading of Booking

Hedge funds have recently added to or reduced their stakes in the business. Wealth Preservation Advisors LLC bought a new stake in Booking during the 1st quarter valued at approximately $28,000. Atwood & Palmer Inc. bought a new position in Booking during the second quarter valued at about $29,000. Bernard Wealth Management Corp. bought a new position in Booking during the fourth quarter valued at about $30,000. Keystone Global Partners LLC bought a new position in Booking during the first quarter valued at about $32,000. Finally, O Brien Wealth Partners LLC bought a new position in Booking during the second quarter valued at about $35,000. Institutional investors own 92.42% of the company's stock.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.

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