Booking (NASDAQ:BKNG - Get Free Report) had its target price lifted by Deutsche Bank Aktiengesellschaft from $6,723.00 to $6,790.00 in a research report issued to clients and investors on Tuesday,MarketScreener reports. The brokerage presently has a "buy" rating on the business services provider's stock. Deutsche Bank Aktiengesellschaft's price target points to a potential upside of 32.05% from the stock's current price.
Other equities research analysts also recently issued research reports about the company. Wedbush reiterated a "neutral" rating and set a $5,900.00 price target on shares of Booking in a report on Wednesday, July 30th. Barclays increased their price objective on shares of Booking from $5,700.00 to $6,000.00 and gave the company an "overweight" rating in a research note on Wednesday, July 30th. Hsbc Global Res upgraded Booking to a "strong-buy" rating in a research note on Thursday, July 17th. Morgan Stanley set a $5,650.00 price target on Booking and gave the company an "equal weight" rating in a research report on Wednesday, July 30th. Finally, Citigroup lifted their price target on Booking from $5,560.00 to $6,500.00 and gave the stock a "buy" rating in a report on Wednesday, July 30th. Three analysts have rated the stock with a Strong Buy rating, nineteen have issued a Buy rating and eleven have issued a Hold rating to the company. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and an average target price of $5,867.70.
Read Our Latest Analysis on Booking
Booking Stock Up 1.4%
Shares of NASDAQ BKNG opened at $5,141.88 on Tuesday. The firm has a market cap of $166.65 billion, a PE ratio of 35.76, a P/E/G ratio of 1.57 and a beta of 1.35. The company's fifty day simple moving average is $5,454.63 and its 200 day simple moving average is $5,349.06. Booking has a 12-month low of $4,096.23 and a 12-month high of $5,839.41.
Booking (NASDAQ:BKNG - Get Free Report) last announced its quarterly earnings data on Tuesday, July 29th. The business services provider reported $55.40 earnings per share for the quarter, beating the consensus estimate of $50.32 by $5.08. The firm had revenue of $6.80 billion for the quarter, compared to analyst estimates of $6.54 billion. Booking had a net margin of 19.23% and a negative return on equity of 134.19%. The business's quarterly revenue was up 16.0% compared to the same quarter last year. During the same quarter in the prior year, the business earned $41.90 earnings per share. Booking has set its Q3 2025 guidance at EPS. On average, equities analysts predict that Booking will post 209.92 earnings per share for the current year.
Insider Buying and Selling
In other news, Director Vanessa Ames Wittman sold 15 shares of the business's stock in a transaction that occurred on Wednesday, October 15th. The shares were sold at an average price of $5,291.98, for a total value of $79,379.70. Following the sale, the director owned 732 shares of the company's stock, valued at $3,873,729.36. The trade was a 2.01% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Larry Quinlan sold 64 shares of the company's stock in a transaction that occurred on Monday, September 15th. The shares were sold at an average price of $5,511.80, for a total transaction of $352,755.20. Following the sale, the director owned 131 shares in the company, valued at $722,045.80. The trade was a 32.82% decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last 90 days, insiders sold 3,197 shares of company stock valued at $17,260,963. 0.16% of the stock is owned by insiders.
Institutional Investors Weigh In On Booking
Several institutional investors have recently made changes to their positions in BKNG. RB Capital Management LLC grew its position in shares of Booking by 104.6% in the third quarter. RB Capital Management LLC now owns 266 shares of the business services provider's stock valued at $1,434,000 after purchasing an additional 136 shares in the last quarter. Salomon & Ludwin LLC boosted its stake in Booking by 900.0% in the 3rd quarter. Salomon & Ludwin LLC now owns 10 shares of the business services provider's stock worth $54,000 after purchasing an additional 9 shares during the period. Ninety One SA PTY Ltd grew its holdings in Booking by 4.8% during the 3rd quarter. Ninety One SA PTY Ltd now owns 4,663 shares of the business services provider's stock valued at $25,188,000 after buying an additional 213 shares in the last quarter. Mather Group LLC. increased its position in shares of Booking by 2.5% during the third quarter. Mather Group LLC. now owns 207 shares of the business services provider's stock valued at $1,117,000 after buying an additional 5 shares during the period. Finally, Vanderbilt University lifted its holdings in shares of Booking by 4.2% in the third quarter. Vanderbilt University now owns 1,425 shares of the business services provider's stock worth $7,694,000 after buying an additional 57 shares in the last quarter. Hedge funds and other institutional investors own 92.42% of the company's stock.
Booking Company Profile
(
Get Free Report)
Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.
Read More

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Booking, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Booking wasn't on the list.
While Booking currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Enter your email address and we'll send you MarketBeat's list of seven stocks and why their long-term outlooks are very promising.
Get This Free Report
Like this article? Share it with a colleague.
Link copied to clipboard.