Brilliant Earth Group, Inc. (NASDAQ: BRLT) is a specialty retailer of ethically sourced fine jewelry, with a focus on conflict-free diamonds and lab-grown gemstones. The company offers a broad range of products that include engagement rings, wedding bands, necklaces, earrings and bracelets, all crafted with a commitment to environmental sustainability and social responsibility. Customers can choose from a variety of materials such as recycled precious metals, responsibly sourced gemstones and innovative lab-grown diamonds.
Operating primarily through its e-commerce platform and a network of branded showrooms across major U.S. metropolitan areas, Brilliant Earth provides a personalized shopping experience that combines digital tools with in-person consultations. The company’s online customization features allow patrons to design bespoke pieces or select from curated collections, while its showrooms offer private appointments and on-site services such as jewelry cleaning, resizing and repairs. Brilliant Earth also extends shipping and customer support to Canada, the United Kingdom and select international markets.
Founded in 2005 and headquartered in San Francisco, California, Brilliant Earth has grown from a single online storefront into a publicly traded company following its NASDAQ listing in 2022. The company was co-founded and is led by CEO Beth Gerstein, who has guided its expansion into new product lines and geographic regions. Brilliant Earth continues to invest in supply-chain transparency, traceability and partnerships with artisans, seeking to differentiate its brand through ethical sourcing and customer-centric service.
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