Clorox (CLX) Stock Price, News & Analysis

Company Overview

The Clorox Company is a leading manufacturer and marketer of consumer and professional products designed to help people care for their homes and live healthy, sustainable lives. Its portfolio spans cleaning and household products, food and beverages, water filtration systems and cat litter, serving both retail and institutional customers. The company’s flagship bleach and disinfecting products are well known in the United States and many international markets, where they help prevent the spread of germs in homes, hospitals, schools and businesses.

Clorox’s diverse brand lineup includes liquid bleach and surface cleaners, eco-friendly cleaning tools, food preservation and preparation items, charcoal grills and briquettes, specialty foods and beverages, pet care products and personal care lines. Through continuous investment in research and development, the company seeks to innovate across its core categories—formulating concentrated cleaning solutions, sustainable packaging, and smart filtration technologies that meet evolving consumer preferences for health, sustainability and convenience.

Founded in 1913 as the Electro-Alkaline Company, Clorox introduced its signature bleach product in 1914 and later adopted the Clorox name in 1928. Headquartered in Oakland, California, the company has expanded its footprint to include manufacturing plants, regional offices and distribution centers in North America, Latin America, Europe, Asia and Oceania. Today, Clorox products are sold in more than 100 countries, with a network of partnerships spanning retail chains, wholesale distributors and e-commerce platforms.

Since January 2019, Clorox has been led by President and Chief Executive Officer Linda Rendle, who oversees the company’s global operations, innovation pipeline and sustainability initiatives. Under her leadership, Clorox continues to focus on advancing its environmental goals—reducing waste, curbing greenhouse gas emissions and promoting safer ingredients—while driving long-term growth through brand building and digital engagement with consumers worldwide.

Key Stats

• Today's Range: $117.50 to $119.25
• 50-Day Range: $117.78 to $131.63
• 52-Week Range: $116.53 to $171.37
• Volume: 1.82 million shs
• Average Volume: 1.83 million shs
• Market Capitalization: $14.46 billion
• P/E Ratio: 18.13
• Dividend Yield: 4.20%
• Price Target: $143.36
• Consensus Rating: Reduce

Clorox Stock Analysis - MarketRank™

Clorox scored higher than 95% of companies evaluated by MarketBeat, and ranked 15th out of 152 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Reduce

Consensus Rating

Clorox has received a consensus rating of Reduce. The company's average rating score is 1.83, and is based on 1 buy rating, 8 hold ratings, and 3 sell ratings.

Amount of Analyst Coverage

Clorox has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: -0.42%

Earnings Growth

Earnings for Clorox are expected to decrease by -0.42% in the coming year, from $7.15 to $7.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Clorox is 18.13, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 270.81.

Price to Earnings Ratio vs. Sector

The P/E ratio of Clorox is 18.13, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 18.58.

Price to Earnings Growth Ratio

Clorox has a PEG Ratio of 0.94. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Clorox has a P/B Ratio of 30.00. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.88% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently increased by 4.17%, indicating that investor sentiment is decreasing.

Dividend

• Score: 4.2 / 5
• Dividend Strength: Strong

Dividend Leadership

Clorox is a leading dividend payer. It pays a dividend yield of 4.21%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Clorox has been increasing its dividend for 47 years.

Dividend Coverage

The dividend payout ratio of Clorox is 76.07%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Clorox will have a dividend payout ratio of 69.66% next year. This indicates that Clorox will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.6 / 5
• Environmental Score: -3.07

Percentage of Shares Shorted

4.88% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently increased by 4.17%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 1.47

News Sentiment

Clorox has a news sentiment score of 1.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 1.02 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 21 news articles for Clorox this week, compared to 23 articles on an average week.

Search Interest

73 people have searched for CLX on MarketBeat in the last 30 days. This is an increase of 6% compared to the previous 30 days.

MarketBeat Follows

8 people have added Clorox to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Clorox insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.57% of the stock of Clorox is held by insiders.

Percentage Held by Institutions

78.53% of the stock of Clorox is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

CLX Stock Analysis - Frequently Asked Questions

How have CLX shares performed this year?

Clorox's stock was trading at $162.41 on January 1st, 2025. Since then, CLX shares have decreased by 27.2% and is now trading at $118.2130.

How were Clorox's earnings last quarter?

The Clorox Company (NYSE:CLX) posted its quarterly earnings results on Thursday, July, 31st. The company reported $2.87 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.24 by $0.63. The company's revenue for the quarter was up 4.5% compared to the same quarter last year.
Read the conference call transcript.

Does Clorox have any subsidiaries?

The following companies are subsidiaries of Clorox: Nutranext, 1221 Olux, 6570 Donlon Group, A & M Products Manufacturing Company, Andover Properties, Aplicare, Bees International Corporation, and others.

Who are Clorox's major shareholders?

Clorox's top institutional investors include Vanguard Group Inc. (12.86%), State Street Corp (6.66%), Invesco Ltd. (2.63%) and Geode Capital Management LLC (2.55%). Insiders that own company stock include Kevin B Jacobsen, Angela C Hilt and Pierre R Breber.
View institutional ownership trends.

How do I buy shares of Clorox?

Shares of CLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Clorox own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Clorox investors own include NVIDIA (NVDA), Meta Platforms (META), Johnson & Johnson (JNJ), Chevron (CVX), Home Depot (HD), AbbVie (ABBV) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Last Earnings: 7/31/2025
• Record date for 8/29 Dividend: 8/13/2025
• Ex-Dividend for 8/29 Dividend: 8/13/2025
• Dividend Payable: 8/29/2025
• Today: 8/30/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 6/30/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Household Products
• Current Symbol: NYSE:CLX
• CIK: 21076
• Web: www.thecloroxcompany.com
• Phone: (510) 271-7000
• Fax: 510-832-1463
• Employees: 9,000
• Year Founded: 1913

Price Target and Rating

• Average Price Target for Clorox: $143.36
• High Price Target: $170.00
• Low Price Target: $119.00
• Potential Upside/Downside: +21.3%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.83
• Research Coverage: 12 Analysts

Profitability

• EPS (Trailing Twelve Months): $6.52
• Trailing P/E Ratio: 18.13
• Forward P/E Ratio: 16.53
• P/E Growth: 0.94
• Net Income: $810 million
• Net Margins: 11.40%
• Pretax Margin: 15.18%
• Return on Equity: 377.86%
• Return on Assets: 17.35%

Debt

• Debt-to-Equity Ratio: 5.15
• Current Ratio: 0.84
• Quick Ratio: 0.57

Sales & Book Value

• Annual Sales: $7.10 billion
• Price / Sales: 2.04
• Cash Flow: $9.66 per share
• Price / Cash Flow: 12.24
• Book Value: $3.94 per share
• Price / Book: 30.00

Miscellaneous

• Outstanding Shares: 122,310,000
• Free Float: 121,612,000
• Market Cap: $14.46 billion
• Optionable: Optionable
• Beta: 0.49