D-MARKET Electronic Services & Trading (HEPS) Stock Price, News & Analysis

Company Overview

D-MARKET Electronic Services & Trading operates Hepsiburada, a Turkish e-commerce platform that connects consumers with merchants and also sells products directly. Its marketplace offers goods across categories such as electronics, home and lifestyle, fashion, personal care, and grocery.

The company provides services that support online shopping and delivery, including its HepsiJet logistics network and HepsiPay digital payment services. It also offers Hepsiburada Premium, a paid membership program with shopping-related benefits.

Founded in Turkey in 2000, D-MARKET primarily serves customers and businesses in the Turkish market. Hepsiburada has expanded from an online retailer into a broader marketplace and digital commerce platform.

Key Stats

• Today's Range: $2.71 to $2.77
• 50-Day Range: $2.36 to $2.80
• 52-Week Range: $2.15 to $3.33
• Volume: 49,636 shs
• Average Volume: 132,733 shs
• Market Capitalization: $1.18 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.07
• Consensus Rating: Reduce

D-MARKET Electronic Services & Trading Stock Analysis - MarketRank™

D-MARKET Electronic Services & Trading scored higher than 18% of companies evaluated by MarketBeat, and ranked 422nd out of 479 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.9 / 5
• Analyst Rating: Reduce

Consensus Rating

D-MARKET Electronic Services & Trading has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

D-MARKET Electronic Services & Trading has a consensus price target of $3.07, representing about 11.2% upside from its current price of $2.76.

Amount of Analyst Coverage

D-MARKET Electronic Services & Trading has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of D-MARKET Electronic Services & Trading is -5.31, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of D-MARKET Electronic Services & Trading is -5.31, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

D-MARKET Electronic Services & Trading has a P/B Ratio of 8.90. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

0.34% of the float of D-MARKET Electronic Services & Trading has been sold short.

Short Interest Ratio / Days to Cover

D-MARKET Electronic Services & Trading has a short interest ratio ("days to cover") of 8.9.

Change versus previous month

Short interest in D-MARKET Electronic Services & Trading has recently increased by 6.28%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

D-MARKET Electronic Services & Trading does not currently pay a dividend.

Dividend Growth

D-MARKET Electronic Services & Trading does not have a long track record of dividend growth.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.29

News Sentiment

D-MARKET Electronic Services & Trading has a news sentiment score of 0.29. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for D-MARKET Electronic Services & Trading this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.2 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, D-MARKET Electronic Services & Trading insiders have not sold or bought any company stock.

Percentage Held by Insiders

36.32% of the stock of D-MARKET Electronic Services & Trading is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

40.46% of the stock of D-MARKET Electronic Services & Trading is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 11/05/2026
• Today: 11/12/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:HEPS
• CIK: 1850235
• Web: www.hepsiburada.com
• Phone: +902123042000
• Fax: N/A
• Employees: 3,611
• Year Founded: N/A

Price Target and Rating

• Average Price Target for D-MARKET Electronic Services & Trading: $3.07
• High Price Target: $3.07
• Low Price Target: $3.07
• Potential Upside/Downside: +11.2%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.52)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$144.76 million
• Net Margins: -8.62%
• Pretax Margin: -9.52%
• Return on Equity: -371.24%
• Return on Assets: -21.54%

Debt

• Debt-to-Equity Ratio: 0.15
• Current Ratio: 0.97
• Quick Ratio: 0.66

Sales & Book Value

• Annual Sales: $88.67 billion
• Price / Sales: 0.01
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.31 per share
• Price / Book: 8.90

Miscellaneous

• Outstanding Shares: 428,654,000
• Free Float: 272,967,000
• Market Cap: $1.18 billion
• Optionable: Optionable
• Beta: 2.29