TSE:DFY Definity Financial (DFY) Stock Price, News & Analysis C$73.72 -0.58 (-0.78%) As of 09/12/2025 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock About Definity Financial Stock (TSE:DFY) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Definity Financial alerts:Sign Up Key Stats Today's RangeC$73.13▼C$74.2750-Day RangeC$68.89▼C$78.4052-Week RangeC$48.89▼C$79.95Volume118,387 shsAverage Volume169,449 shsMarket CapitalizationC$8.84 billionP/E Ratio22.14Dividend Yield0.94%Price TargetC$74.20Consensus RatingHold Company Overview Definity Financial Corp is a multi-channel, property, and casualty insurance company. It offers auto, property, liability, and pet insurance products to individual customers. Read More Definity Financial Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks32nd Percentile Overall ScoreDFY MarketRank™: Definity Financial scored higher than 32% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.7 / 5Analyst RatingHold Consensus RatingDefinity Financial has received a consensus rating of Hold. The company's average rating score is 2.17, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.Upside/DownsideThe consensus price target for Definity Financial is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageDefinity Financial has only been the subject of 3 research reports in the past 90 days.Read more about Definity Financial's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Definity Financial is 22.14, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.89.Price to Earnings Ratio vs. SectorThe P/E ratio of Definity Financial is 22.14, which means that it is trading at a less expensive P/E ratio than the Financial Services sector average P/E ratio of about 1,777.84.Price to Earnings Growth RatioDefinity Financial has a PEG Ratio of 2.63. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioDefinity Financial has a P/B Ratio of 2.60. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short InterestN/AShort Interest LevelN/A Short InterestThere is no current short interest data available for DFY. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldDefinity Financial pays a meaningful dividend of 1.02%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthDefinity Financial does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Definity Financial is 20.87%. This payout ratio is at a healthy, sustainable level, below 75%.Read more about Definity Financial's dividend. Sustainability and ESGN/AEnvironmental ScoreN/A Short InterestThere is no current short interest data available for DFY. News and Social Media2.0 / 5News Sentiment0.56 News SentimentDefinity Financial has a news sentiment score of 0.56. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.82 average news sentiment score of Financial Services companies.News Coverage This WeekMarketBeat has tracked 6 news articles for Definity Financial this week, compared to 2 articles on an average week. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Definity Financial insiders have sold 85.01% more of their company's stock than they have bought. Specifically, they have bought C$139,200.00 in company stock and sold C$257,530.00 in company stock.Percentage Held by InsidersOnly 0.50% of the stock of Definity Financial is held by insiders.Percentage Held by Institutions53.11% of the stock of Definity Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Definity Financial's insider trading history. 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DFY Stock News HeadlinesDefinity Financial (TSE:DFY) Insider Liam Michael Mcfarlane Sells 3,500 SharesSeptember 13 at 6:54 AM | insidertrades.comDefinity Financial (TSX:DFY) Plans CAD 1 Billion Private Placement With Senior Unsecured NotesSeptember 12 at 3:49 PM | finance.yahoo.comReagan’s former tech advisor sharing bombshell announcementGeorge Gilder handed President Reagan the first microchip that helped create $6.5 trillion in wealth over the last 40 years. Now he's stepping forward with an even bigger prediction about what's being built in the Arizona desert. He believes 3 little-known companies will explode when a bombshell announcement just days from now. Smart investors are already positioning themselves.September 14 at 2:00 AM | Banyan Hill Publishing (Ad)DFY - Definity Financial Corp Trailing Returns - MorningstarJuly 5, 2025 | morningstar.comMDFY - Definity Financial Corp Dividends - MorningstarJuly 4, 2025 | morningstar.comMDFY - Definity Financial Corp Valuation - MorningstarJuly 3, 2025 | morningstar.comMPension Plan buying at Definity Financial (DFY)June 17, 2025 | theglobeandmail.comCormark upgrades Definity Financial stock rating on growth outlookJune 13, 2025 | uk.investing.comSee More Headlines DFY Stock Analysis - Frequently Asked Questions How have DFY shares performed this year? Definity Financial's stock was trading at C$58.45 at the start of the year. Since then, DFY shares have increased by 26.1% and is now trading at C$73.72. How do I buy shares of Definity Financial? Shares of DFY stock and other Canadian stocks can be purchased through an online brokerage account. Popular online brokerages with access to the Canadian stock market include BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers. What other stocks do shareholders of Definity Financial own? Based on aggregate information from My MarketBeat watchlists, some other companies that Definity Financial investors own include Royal Bank of Canada (RY), Northland Power (NPI), Toronto-Dominion Bank (TD), AbbVie (ABBV), Bank of America (BAC), General Motors (GM) and Johnson & Johnson (JNJ). Industry, Sector and Symbol Stock ExchangeTSE SectorFinancial Services Industry Insurance - Property & Casualty Sub-IndustryN/A Current SymbolTSE:DFY CIKN/A Webwww.definityfc.com Phone519-570-8200FaxN/AEmployees3,442Year FoundedN/APrice Target and Rating Average Price Target for Definity FinancialC$74.20 High Price TargetC$92.00 Low Price TargetC$58.00 Potential Upside/Downside+0.7%Consensus RatingHold Rating Score (0-4)2.17 Research Coverage6 Analysts Profitability EPS (Trailing Twelve Months)C$3.33 Trailing P/E Ratio22.14 Forward P/E Ratio23.58 P/E Growth2.63Net IncomeC$542.33 million Net Margins12.32% Pretax MarginN/A Return on Equity18.19% Return on Assets4.81% Debt Debt-to-Equity Ratio4.90 Current RatioN/A Quick Ratio0.31 Sales & Book Value Annual SalesC$4.78 billion Price / Sales1.85 Cash FlowC$5.99 per share Price / Cash Flow12.31 Book ValueC$28.40 per share Price / Book2.60Miscellaneous Outstanding Shares119,900,000Free FloatN/AMarket CapC$8.84 billion OptionableNot Optionable Beta-0.16 (Almost) Everything You Need To Know About The EV MarketLooking to profit from the electric vehicle mega-trend? 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