Do analysts rate DFY or KFS?

Definity Financial currently has a consensus price target of C$80.20, indicating a potential upside of 1.13%. Given Definity Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Definity Financial is more favorable than Kingsway Financial Services Inc. (KFS.TO). Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Definity Financial 0 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.50 Kingsway Financial Services Inc. (KFS.TO) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable valuation and earnings, IAG or DFY?

iA Financial has higher revenue and earnings than Definity Financial. iA Financial is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio iA Financial C$8.43B 2.17 C$990.15M C$10.80 18.99 Definity Financial C$5.49B 1.74 C$542.33M C$3.24 24.48

Definity Financial (DFY) Competitors

C$79.30 +1.26 (+1.61%)

As of 07/24/2026 04:15 PM Eastern

Compare

DFY vs. KFS, IFC, FFH, IGM, and IAG

Should you buy Definity Financial stock or one of its competitors? MarketBeat compares Definity Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Definity Financial include Kingsway Financial Services Inc. (KFS.TO) (KFS), Intact Financial (IFC), Fairfax Financial (FFH), IGM Financial (IGM), and iA Financial (IAG).

How does Definity Financial compare to Kingsway Financial Services Inc. (KFS.TO)?

Definity Financial (TSE:DFY) and Kingsway Financial Services Inc. (KFS.TO) (TSE:KFS) are both insurance - property & casualty industry companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, media sentiment, institutional ownership and earnings.

Definity Financial has higher revenue and earnings than Kingsway Financial Services Inc. (KFS.TO). Kingsway Financial Services Inc. (KFS.TO) is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Definity Financial	C$5.49B	1.74	C$542.33M	C$3.24	24.48
Kingsway Financial Services Inc. (KFS.TO)	C$53.38M	0.00	-C$20.50M	-C$0.92	N/A

Definity Financial has a net margin of 6.94% compared to Kingsway Financial Services Inc. (KFS.TO)'s net margin of 0.00%. Definity Financial's return on equity of 9.82% beat Kingsway Financial Services Inc. (KFS.TO)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Definity Financial	6.94%	9.82%	4.81%
Kingsway Financial Services Inc. (KFS.TO)	N/A	N/A	N/A

59.6% of Definity Financial shares are owned by institutional investors. 0.5% of Definity Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Definity Financial's average media sentiment score of 0.00 equaled Kingsway Financial Services Inc. (KFS.TO)'saverage media sentiment score.

Company	Overall Sentiment
Definity Financial	Neutral
Kingsway Financial Services Inc. (KFS.TO)	Neutral

Definity Financial currently has a consensus price target of C$80.20, indicating a potential upside of 1.13%. Given Definity Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Definity Financial is more favorable than Kingsway Financial Services Inc. (KFS.TO).

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Definity Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Kingsway Financial Services Inc. (KFS.TO)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Definity Financial beats Kingsway Financial Services Inc. (KFS.TO) on 12 of the 12 factors compared between the two stocks.

How does Definity Financial compare to Intact Financial?

Intact Financial (TSE:IFC) and Definity Financial (TSE:DFY) are both financial services companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

In the previous week, Intact Financial had 2 more articles in the media than Definity Financial. MarketBeat recorded 2 mentions for Intact Financial and 0 mentions for Definity Financial. Intact Financial's average media sentiment score of 0.62 beat Definity Financial's score of 0.00 indicating that Intact Financial is being referred to more favorably in the media.

Company	Overall Sentiment
Intact Financial	Positive
Definity Financial	Neutral

Intact Financial has higher revenue and earnings than Definity Financial. Intact Financial is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intact Financial	C$26.06B	1.99	C$2.29B	C$18.78	15.63
Definity Financial	C$5.49B	1.74	C$542.33M	C$3.24	24.48

53.2% of Intact Financial shares are owned by institutional investors. Comparatively, 59.6% of Definity Financial shares are owned by institutional investors. 0.2% of Intact Financial shares are owned by company insiders. Comparatively, 0.5% of Definity Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Intact Financial presently has a consensus price target of C$325.45, indicating a potential upside of 10.90%. Definity Financial has a consensus price target of C$80.20, indicating a potential upside of 1.13%. Given Intact Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Intact Financial is more favorable than Definity Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intact Financial	0 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.90
Definity Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Intact Financial has a beta of 0.285646, meaning that its share price is 71% less volatile than the broader market. Comparatively, Definity Financial has a beta of -0.045453, meaning that its share price is 105% less volatile than the broader market.

Intact Financial has a net margin of 12.76% compared to Definity Financial's net margin of 6.94%. Intact Financial's return on equity of 16.93% beat Definity Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Intact Financial	12.76%	16.93%	3.55%
Definity Financial	6.94%	9.82%	4.81%

Intact Financial pays an annual dividend of C$5.46 per share and has a dividend yield of 1.9%. Definity Financial pays an annual dividend of C$0.78 per share and has a dividend yield of 1.0%. Intact Financial pays out 29.1% of its earnings in the form of a dividend. Definity Financial pays out 24.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Intact Financial beats Definity Financial on 14 of the 19 factors compared between the two stocks.

How does Definity Financial compare to Fairfax Financial?

Definity Financial (TSE:DFY) and Fairfax Financial (TSE:FFH) are both financial services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, media sentiment, institutional ownership and valuation.

Definity Financial pays an annual dividend of C$0.78 per share and has a dividend yield of 1.0%. Fairfax Financial pays an annual dividend of C$15.00 per share and has a dividend yield of 0.6%. Definity Financial pays out 24.0% of its earnings in the form of a dividend. Fairfax Financial pays out 7.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Fairfax Financial had 2 more articles in the media than Definity Financial. MarketBeat recorded 2 mentions for Fairfax Financial and 0 mentions for Definity Financial. Fairfax Financial's average media sentiment score of 0.18 beat Definity Financial's score of 0.00 indicating that Fairfax Financial is being referred to more favorably in the news media.

Company	Overall Sentiment
Definity Financial	Neutral
Fairfax Financial	Neutral

Definity Financial has a beta of -0.045453, suggesting that its share price is 105% less volatile than the broader market. Comparatively, Fairfax Financial has a beta of 0.308821, suggesting that its share price is 69% less volatile than the broader market.

Definity Financial presently has a consensus price target of C$80.20, indicating a potential upside of 1.13%. Fairfax Financial has a consensus price target of C$2,730.14, indicating a potential upside of 17.47%. Given Fairfax Financial's higher probable upside, analysts plainly believe Fairfax Financial is more favorable than Definity Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Definity Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Fairfax Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Fairfax Financial has a net margin of 15.41% compared to Definity Financial's net margin of 6.94%. Fairfax Financial's return on equity of 17.32% beat Definity Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Definity Financial	6.94%	9.82%	4.81%
Fairfax Financial	15.41%	17.32%	4.27%

59.6% of Definity Financial shares are owned by institutional investors. Comparatively, 34.5% of Fairfax Financial shares are owned by institutional investors. 0.5% of Definity Financial shares are owned by company insiders. Comparatively, 3.8% of Fairfax Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Fairfax Financial has higher revenue and earnings than Definity Financial. Fairfax Financial is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Definity Financial	C$5.49B	1.74	C$542.33M	C$3.24	24.48
Fairfax Financial	C$29.34B	1.63	C$2.94B	C$202.19	11.49

Summary

Fairfax Financial beats Definity Financial on 11 of the 16 factors compared between the two stocks.

How does Definity Financial compare to IGM Financial?

IGM Financial (TSE:IGM) and Definity Financial (TSE:DFY) are both financial services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.

9.7% of IGM Financial shares are held by institutional investors. Comparatively, 59.6% of Definity Financial shares are held by institutional investors. 66.6% of IGM Financial shares are held by insiders. Comparatively, 0.5% of Definity Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

IGM Financial pays an annual dividend of C$2.31 per share and has a dividend yield of 2.8%. Definity Financial pays an annual dividend of C$0.78 per share and has a dividend yield of 1.0%. IGM Financial pays out 47.5% of its earnings in the form of a dividend. Definity Financial pays out 24.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

IGM Financial has a beta of 1.031978, meaning that its stock price is 3% more volatile than the broader market. Comparatively, Definity Financial has a beta of -0.045453, meaning that its stock price is 105% less volatile than the broader market.

IGM Financial has a net margin of 29.97% compared to Definity Financial's net margin of 6.94%. IGM Financial's return on equity of 13.19% beat Definity Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
IGM Financial	29.97%	13.19%	4.51%
Definity Financial	6.94%	9.82%	4.81%

In the previous week, IGM Financial had 3 more articles in the media than Definity Financial. MarketBeat recorded 3 mentions for IGM Financial and 0 mentions for Definity Financial. IGM Financial's average media sentiment score of 0.92 beat Definity Financial's score of 0.00 indicating that IGM Financial is being referred to more favorably in the media.

Company	Overall Sentiment
IGM Financial	Positive
Definity Financial	Neutral

IGM Financial currently has a consensus price target of C$77.75, suggesting a potential downside of 6.65%. Definity Financial has a consensus price target of C$80.20, suggesting a potential upside of 1.13%. Given Definity Financial's stronger consensus rating and higher probable upside, analysts plainly believe Definity Financial is more favorable than IGM Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
IGM Financial	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
Definity Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

IGM Financial has higher earnings, but lower revenue than Definity Financial. IGM Financial is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
IGM Financial	C$3.93B	4.92	C$934.91M	C$4.86	17.14
Definity Financial	C$5.49B	1.74	C$542.33M	C$3.24	24.48

Summary

IGM Financial beats Definity Financial on 10 of the 18 factors compared between the two stocks.

How does Definity Financial compare to iA Financial?

iA Financial (TSE:IAG) and Definity Financial (TSE:DFY) are both financial services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, media sentiment, institutional ownership and valuation.

iA Financial has a net margin of 9.87% compared to Definity Financial's net margin of 6.94%. iA Financial's return on equity of 12.80% beat Definity Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
iA Financial	9.87%	12.80%	0.68%
Definity Financial	6.94%	9.82%	4.81%

iA Financial pays an annual dividend of C$3.87 per share and has a dividend yield of 1.9%. Definity Financial pays an annual dividend of C$0.78 per share and has a dividend yield of 1.0%. iA Financial pays out 35.8% of its earnings in the form of a dividend. Definity Financial pays out 24.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

38.1% of iA Financial shares are owned by institutional investors. Comparatively, 59.6% of Definity Financial shares are owned by institutional investors. 0.1% of iA Financial shares are owned by insiders. Comparatively, 0.5% of Definity Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

iA Financial presently has a consensus target price of C$188.72, indicating a potential downside of 7.98%. Definity Financial has a consensus target price of C$80.20, indicating a potential upside of 1.13%. Given Definity Financial's stronger consensus rating and higher probable upside, analysts clearly believe Definity Financial is more favorable than iA Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
iA Financial	0 Sell rating(s)	9 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Definity Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

In the previous week, iA Financial had 7 more articles in the media than Definity Financial. MarketBeat recorded 7 mentions for iA Financial and 0 mentions for Definity Financial. iA Financial's average media sentiment score of 0.90 beat Definity Financial's score of 0.00 indicating that iA Financial is being referred to more favorably in the media.

Company	Overall Sentiment
iA Financial	Positive
Definity Financial	Neutral

iA Financial has higher revenue and earnings than Definity Financial. iA Financial is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
iA Financial	C$8.43B	2.17	C$990.15M	C$10.80	18.99
Definity Financial	C$5.49B	1.74	C$542.33M	C$3.24	24.48

iA Financial has a beta of 0.905465, indicating that its stock price is 9% less volatile than the broader market. Comparatively, Definity Financial has a beta of -0.045453, indicating that its stock price is 105% less volatile than the broader market.

Summary

iA Financial beats Definity Financial on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DFY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DFY vs. The Competition

Export

Metric	Definity Financial	Insurance Industry	Financial Sector	TSE Exchange
Market Cap	C$9.38B	C$18.16B	C$6.15B	C$12.48B
Dividend Yield	1.10%	4.31%	5.26%	6.19%
P/E Ratio	24.48	12.17	29.41	36.95
Price / Sales	1.74	133.28	1,751.03	9.44
Price / Cash	12.31	5.87	113.43	82.29
Price / Book	2.21	3.09	6.68	4.39
Net Income	C$542.33M	C$1.08B	C$1.13B	C$299.09M
7 Day Performance	1.30%	-0.01%	-0.46%	0.61%
1 Month Performance	6.87%	1.67%	0.04%	1.06%
1 Year Performance	1.55%	4.93%	13.21%	30.89%

Definity Financial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DFY Definity Financial	1.2875 of 5 stars	C$79.30 +1.6%	C$80.20 +1.1%	+2.2%	C$9.38B	C$5.49B	24.48	3,442
KFS Kingsway Financial Services Inc. (KFS.TO)	N/A	N/A	N/A	N/A	C$61.55M	C$53.38M	N/A	280
IFC Intact Financial	2.613 of 5 stars	C$291.09 -1.1%	C$325.45 +11.8%	-3.1%	C$52.04B	C$26.06B	15.50	30,000
FFH Fairfax Financial	2.7775 of 5 stars	C$2,289.56 -0.8%	C$2,730.14 +19.2%	-4.6%	C$47.59B	C$29.34B	11.32	19,300	News Coverage
IGM IGM Financial	1.4841 of 5 stars	C$84.37 +0.5%	C$77.75 -7.8%	+79.5%	C$19.51B	C$3.93B	17.36	3,300	News Coverage

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This page (TSE:DFY) was last updated on 7/25/2026 by MarketBeat.com Staff.

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Definity Financial (DFY) Competitors

DFY vs. KFS, IFC, FFH, IGM, and IAG

How does Definity Financial compare to Kingsway Financial Services Inc. (KFS.TO)?

Summary

How does Definity Financial compare to Intact Financial?

Summary

How does Definity Financial compare to Fairfax Financial?

Summary

How does Definity Financial compare to IGM Financial?

Summary

How does Definity Financial compare to iA Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DFY vs. The Competition

Definity Financial Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

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Definity Financial (DFY) Competitors

DFY vs. KFS, IFC, FFH, IGM, and IAG

How does Definity Financial compare to Kingsway Financial Services Inc. (KFS.TO)?

Which has better valuation and earnings, DFY or KFS?

Is DFY or KFS more profitable?

Do institutionals and insiders believe in DFY or KFS?

Does the media prefer DFY or KFS?

Do analysts rate DFY or KFS?

Summary

How does Definity Financial compare to Intact Financial?

Does the media favor IFC or DFY?

Which has stronger valuation & earnings, IFC or DFY?

Do insiders & institutionals have more ownership in IFC or DFY?

Do analysts recommend IFC or DFY?

Which has more risk and volatility, IFC or DFY?

Is IFC or DFY more profitable?

Is IFC or DFY a better dividend stock?

Summary

How does Definity Financial compare to Fairfax Financial?

Is DFY or FFH a better dividend stock?

Does the media favor DFY or FFH?

Which has more risk and volatility, DFY or FFH?

Do analysts rate DFY or FFH?

Is DFY or FFH more profitable?

Do institutionals & insiders have more ownership in DFY or FFH?

Which has stronger earnings & valuation, DFY or FFH?

Summary

How does Definity Financial compare to IGM Financial?

Do insiders and institutionals have more ownership in IGM or DFY?

Is IGM or DFY a better dividend stock?

Which has more risk & volatility, IGM or DFY?

Is IGM or DFY more profitable?

Does the media refer more to IGM or DFY?

Do analysts rate IGM or DFY?

Which has better earnings and valuation, IGM or DFY?

Summary

How does Definity Financial compare to iA Financial?

Is IAG or DFY more profitable?

Is IAG or DFY a better dividend stock?

Do institutionals and insiders hold more shares of IAG or DFY?

Do analysts prefer IAG or DFY?

Does the media favor IAG or DFY?

Which has preferable valuation and earnings, IAG or DFY?

Which has more volatility & risk, IAG or DFY?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DFY vs. The Competition

Definity Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools