TSE:DFY Definity Financial (DFY) Stock Price, News & Analysis C$78.64 -0.24 (-0.30%) As of 07/10/2026 04:16 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock About Definity Financial Stock (TSE:DFY) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Definity Financial alerts:Sign Up Key Stats Today's RangeC$78.35▼C$79.4950-Day RangeC$64.39▼C$78.9752-Week RangeC$61.87▼C$79.92Volume179,012 shsAverage Volume178,316 shsMarket CapitalizationC$9.45 billionP/E Ratio24.27Dividend Yield0.99%Price TargetC$79.20Consensus RatingModerate Buy Company Overview Definity Financial Corp is a multi-channel, property, and casualty insurance company. It offers auto, property, liability, and pet insurance products to individual customers. Read More Definity Financial Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks22nd Percentile Overall ScoreDFY MarketRank™: Definity Financial scored higher than 22% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.7 / 5Analyst RatingModerate Buy Consensus RatingDefinity Financial has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 4 buy ratings, 4 hold ratings, and no sell ratings.Upside/DownsideThe consensus price target for Definity Financial is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageDefinity Financial has only been the subject of 2 research reports in the past 90 days.Read more about Definity Financial's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Definity Financial is 24.27, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 40.34.Price to Earnings Ratio vs. SectorThe P/E ratio of Definity Financial is 24.27, which means that it is trading at a less expensive P/E ratio than the Financial Services sector average P/E ratio of about 29.84.Price to Earnings Growth RatioDefinity Financial has a PEG Ratio of 2.63. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioDefinity Financial has a P/B Ratio of 2.19. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short InterestN/AShort Interest LevelN/A Short InterestThere is no current short interest data available for DFY. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldDefinity Financial pays a meaningful dividend of 1.09%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthDefinity Financial does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Definity Financial is 24.00%. This payout ratio is at a healthy, sustainable level, below 75%.Read more about Definity Financial's dividend. News and Social Media0.0 / 5News SentimentN/A Search InterestOnly 4 people have searched for DFY on MarketBeat in the last 30 days. This is a decrease of -33% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Definity Financial to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Definity Financial insiders have sold more of their company's stock than they have bought. Specifically, they have bought C$0.00 in company stock and sold C$360,000.00 in company stock.Percentage Held by Insiders0.50% of the stock of Definity Financial is held by insiders.Percentage Held by Institutions59.72% of the stock of Definity Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Definity Financial's insider trading history. Receive DFY Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Definity Financial and its competitors with MarketBeat's FREE daily newsletter. 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DFY Stock News HeadlinesDEFINITY WELCOMES SILVIA MONTEFIORE TO ITS BOARD OF DIRECTORSJuly 3, 2026 | finance.yahoo.comDEFINITY WELCOMES SILVIA MONTEFIORE TO ITS BOARD OF DIRECTORSJuly 3, 2026 | finance.yahoo.comTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. dollar reset - and most Americans don't know it's happening. The last time America underwent a monetary shift like this, under Nixon in the 1970s, it minted an average of 1,300 new millionaires a day for over half a century. Stansberry has released a new documentary naming the assets he believes are positioned to surge as a result.July 11 at 1:00 AM | Porter & Company (Ad)Definity Financial (TSE:DFY) Insider Brigid Pelino Sells 5,000 SharesJune 12, 2026 | insidertrades.comDefinity Financial Corp.May 21, 2026 | marketwatch.comA Look At Definity Financial’s Valuation As Shares Trade At A Premium P/E And 13.8% Narrative DiscountMay 17, 2026 | finance.yahoo.comDEFINITY FINANCIAL CORPORATION RELEASES ITS 2025 SUSTAINABILITY REPORT AND PUBLIC ACCOUNTABILITY STATEMENTMay 11, 2026 | finance.yahoo.comDefinity Financial Corporation Reports First Quarter 2026 ResultsMay 8, 2026 | theglobeandmail.comSee More Headlines DFY Stock Analysis - Frequently Asked Questions How have DFY shares performed this year? Definity Financial's stock was trading at C$75.93 on January 1st, 2026. Since then, DFY stock has increased by 3.6% and is now trading at C$78.64. How were Definity Financial's earnings last quarter? Definity Financial Co. (TSE:DFY) issued its earnings results on Thursday, May, 7th. The company reported $0.97 earnings per share for the quarter. The company earned $1.92 billion during the quarter. Definity Financial had a trailing twelve-month return on equity of 9.82% and a net margin of 6.94%. Read the conference call transcript. How do I buy shares of Definity Financial? Shares of DFY stock and other Canadian stocks can be purchased through an online brokerage account. Popular online brokerages with access to the Canadian stock market include BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers. What other stocks do shareholders of Definity Financial own? Based on aggregate information from My MarketBeat watchlists, some other companies that Definity Financial investors own include Royal Bank of Canada (RY), Northland Power (NPI), Toronto-Dominion Bank (TD), AbbVie (ABBV), Bank of America (BAC), General Motors (GM) and Johnson & Johnson (JNJ). Company Calendar Last Earnings5/07/2026Today7/11/2026Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeTSE SectorFinancial Services Industry Insurance - Property & Casualty Sub-IndustryN/A Current SymbolTSE:DFY CIKN/A Webwww.definityfc.com Phone519-570-8200FaxN/AEmployees3,442Year FoundedN/APrice Target and Rating Average Price Target for Definity FinancialC$79.20 High Price TargetC$94.00 Low Price TargetC$72.00 Potential Upside/Downside+0.7%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage8 Analysts Profitability EPS (Trailing Twelve Months)C$3.24 Trailing P/E Ratio24.27 Forward P/E Ratio25.15 P/E Growth2.63Net IncomeC$542.33 million Net Margins6.94% Pretax MarginN/A Return on Equity9.82% Return on Assets4.81% Debt Debt-to-Equity Ratio43.41 Current Ratio1.25 Quick Ratio0.31 Sales & Book Value Annual SalesC$5.49 billion Price / Sales1.72 Cash FlowC$6.39 per share Price / Cash Flow12.31 Book ValueC$35.94 per share Price / Book2.19Miscellaneous Outstanding Shares120,216,000Free FloatN/AMarket CapC$9.45 billion OptionableNot Optionable Beta-0.05 7 Best Space Stocks to Own in 2026The space race is growing fast, and you don’t have to have gotten in early on SpaceX to profit. 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