29,929 Shares in Roku, Inc. $ROKU Bought by Crossmark Global Holdings Inc.

Key Points

• Crossmark Global Holdings bought a new position of 29,929 shares of Roku in Q3, valued at about $2.997 million, as institutional owners now hold roughly 86.3% of the stock.
• Roku posted an earnings beat (EPS $0.53 vs. $0.28) and revenue of $1.39B (+16.1% YoY), with management and analysts highlighting a shift toward profitability and upward estimate revisions (consensus: Moderate Buy, target ≈ $125.40).
• Notably, insiders sold 229,374 shares (~$23.7M) over the last quarter, which could exert short‑term selling pressure despite the company's improving fundamentals.

Crossmark Global Holdings Inc. bought a new position in shares of Roku, Inc. (NASDAQ:ROKU - Free Report) in the third quarter, according to the company in its most recent filing with the SEC. The institutional investor bought 29,929 shares of the company's stock, valued at approximately $2,997,000.

Several other hedge funds and other institutional investors have also recently modified their holdings of the company. Westfuller Advisors LLC acquired a new position in shares of Roku during the third quarter worth about $30,000. Root Financial Partners LLC bought a new position in shares of Roku during the third quarter worth about $33,000. Rakuten Securities Inc. raised its position in Roku by 55.6% in the 2nd quarter. Rakuten Securities Inc. now owns 442 shares of the company's stock valued at $39,000 after buying an additional 158 shares during the last quarter. Cornerstone Planning Group LLC lifted its stake in Roku by 20,450.0% in the 3rd quarter. Cornerstone Planning Group LLC now owns 411 shares of the company's stock valued at $41,000 after acquiring an additional 409 shares in the last quarter. Finally, True Wealth Design LLC lifted its stake in Roku by 859.7% in the 2nd quarter. True Wealth Design LLC now owns 595 shares of the company's stock valued at $52,000 after acquiring an additional 533 shares in the last quarter. Institutional investors and hedge funds own 86.30% of the company's stock.

Roku Stock Up 2.5%

Shares of Roku stock opened at $100.53 on Friday. Roku, Inc. has a 12-month low of $52.43 and a 12-month high of $116.66. The stock has a market cap of $14.82 billion, a P/E ratio of 176.37 and a beta of 1.98. The business's 50 day moving average is $99.24 and its 200-day moving average is $99.56.

Roku (NASDAQ:ROKU - Get Free Report) last released its earnings results on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, beating the consensus estimate of $0.28 by $0.25. The business had revenue of $1.39 billion during the quarter, compared to analysts' expectations of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm's revenue was up 16.1% on a year-over-year basis. During the same period last year, the business earned ($0.24) earnings per share. On average, sell-side analysts expect that Roku, Inc. will post -0.3 EPS for the current year.

Roku News Summary

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out “Roklue,” an interactive, gamified discovery feature (launched around the Oscars) designed to drive session time and steer viewers to new shows — a direct play to boost ad impressions and subscriptions. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’
• Positive Sentiment: Analysts and commentary highlight Roku’s shift to profitability, record free cash flow and raised 2026 revenue targets (~$5.5B), which underpin upward estimate revisions and buy-side interest. ROKU Just Overtook the 200-Day Moving Average
• Positive Sentiment: ROKU has crossed above its 200‑day moving average — a technical signal that can attract momentum traders and supports the current rally. Zacks: Roku Just Overtook the 200-Day Moving Average
• Positive Sentiment: Feature improvements — Roku added a requested Search tool to its Live TV Guide and other discovery tools that should increase FAST engagement and ad monetization over time. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: Device discounts (e.g., Roku Stick and a Hisense Roku TV on sale) can boost activations and platform scale but may compress near-term hardware margins — net effect depends on conversion to ads/subs. Hisense 32-Inch Smart Roku TV Drops Under $100
• Neutral Sentiment: Ongoing media coverage and “is it a buy?” pieces reflect growing optimism but also highlight valuation/execution questions; consensus still skews to Moderate Buy with a mid‑$120s target. Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Management outreach: CFO Dan Jedda will speak at Deutsche Bank’s Media/Internet conference next week — could provide incremental color but typically moves the stock only if new guidance or metrics are disclosed. Roku CFO to Participate in Fireside Chat
• Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) disclosed sales totaling several thousand shares at ~$95–$100. While possibly routine, clustered sales can create short‑term selling pressure and raise investor questions about insider conviction. Insider Form 4 Filings

Analyst Ratings Changes

A number of equities analysts have weighed in on ROKU shares. Needham & Company LLC reaffirmed a "buy" rating and set a $110.00 price target on shares of Roku in a research report on Friday, February 13th. Wells Fargo & Company boosted their price objective on shares of Roku from $116.00 to $137.00 and gave the stock an "overweight" rating in a research report on Friday, February 13th. Zacks Research upgraded shares of Roku from a "hold" rating to a "strong-buy" rating in a report on Tuesday, February 10th. UBS Group reaffirmed a "neutral" rating and issued a $110.00 target price on shares of Roku in a research report on Friday, February 13th. Finally, Wedbush lifted their price target on shares of Roku from $130.00 to $140.00 and gave the company an "outperform" rating in a research note on Friday, February 13th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $125.40.

Insider Transactions at Roku

In other news, CAO Matthew C. Banks sold 716 shares of Roku stock in a transaction dated Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total value of $68,428.12. Following the completion of the transaction, the chief accounting officer owned 7,675 shares of the company's stock, valued at $733,499.75. This trade represents a 8.53% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, Director Neil D. Hunt sold 2,000 shares of the business's stock in a transaction dated Monday, March 2nd. The stock was sold at an average price of $97.70, for a total transaction of $195,400.00. Following the transaction, the director owned 7,782 shares in the company, valued at $760,301.40. This represents a 20.45% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 229,374 shares of company stock valued at $23,695,783. 13.98% of the stock is owned by company insiders.

About Roku

Roku, Inc NASDAQ: ROKU is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.

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