55 North Private Wealth LLC Takes Position in Alphabet Inc. $GOOG

Key Points

• 55 North Private Wealth LLC initiated a new position in Alphabet (GOOG) in Q4, acquiring 5,652 shares worth about $1.77 million, while institutional investors and hedge funds own roughly 27.26% of the stock.
• Alphabet reported a strong quarter with a major beat — EPS $5.11 vs. $2.63 estimate and revenue $109.9B — driven by a re‑accelerating Google Cloud (~$20B, ~63% YoY) and ~25M paid subscription additions, which underpin AI monetization hopes.
• Analysts remain bullish with a consensus rating of "Buy" and a consensus target of about $351.73, while several firms have reiterated or raised price targets (examples: $370, $375, $395).

55 North Private Wealth LLC acquired a new stake in Alphabet Inc. (NASDAQ:GOOG - Free Report) in the fourth quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor acquired 5,652 shares of the information services provider's stock, valued at approximately $1,774,000.

A number of other hedge funds also recently made changes to their positions in GOOG. Imprint Wealth LLC acquired a new stake in shares of Alphabet during the 3rd quarter worth about $31,000. Manning & Napier Advisors LLC acquired a new stake in shares of Alphabet during the 3rd quarter worth about $32,000. Towne Trust Company N.A increased its position in shares of Alphabet by 34.0% during the 4th quarter. Towne Trust Company N.A now owns 134 shares of the information services provider's stock worth $42,000 after purchasing an additional 34 shares in the last quarter. Tripletail Wealth Management LLC acquired a new stake in shares of Alphabet during the 3rd quarter worth about $40,000. Finally, Creative Capital Management Investments LLC increased its position in shares of Alphabet by 1,438.5% during the 4th quarter. Creative Capital Management Investments LLC now owns 200 shares of the information services provider's stock worth $63,000 after purchasing an additional 187 shares in the last quarter. Institutional investors and hedge funds own 27.26% of the company's stock.

Analysts Set New Price Targets

GOOG has been the subject of a number of recent analyst reports. Wedbush reiterated an "outperform" rating and set a $370.00 target price on shares of Alphabet in a research report on Thursday, February 5th. TD Cowen reiterated a "buy" rating and set a $375.00 target price (up from $365.00) on shares of Alphabet in a research report on Thursday, April 16th. Piper Sandler reiterated an "overweight" rating and set a $395.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Oppenheimer reiterated an "outperform" rating and set a $360.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Finally, Jefferies Financial Group reissued a "buy" rating and set a $365.00 price objective on shares of Alphabet in a report on Monday, January 5th. Seven investment analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of "Buy" and a consensus target price of $351.73.

Insider Buying and Selling at Alphabet

In other Alphabet news, Director John L. Hennessy sold 1,050 shares of the firm's stock in a transaction that occurred on Monday, March 16th. The shares were sold at an average price of $303.41, for a total transaction of $318,580.50. Following the sale, the director directly owned 4,631 shares in the company, valued at approximately $1,405,091.71. This trade represents a 18.48% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, CEO Sundar Pichai sold 32,500 shares of the business's stock in a transaction on Wednesday, February 4th. The stock was sold at an average price of $335.18, for a total transaction of $10,893,350.00. Following the transaction, the chief executive officer owned 2,179,372 shares in the company, valued at approximately $730,481,906.96. The trade was a 1.47% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 2,037,192 shares of company stock worth $94,182,217 over the last ninety days. 12.99% of the stock is owned by corporate insiders.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Q1 beat — EPS and revenue topped estimates; Google Cloud re‑accelerated to ~$20B (≈63% YoY), validating AI monetization and enterprise demand. This is the primary catalyst for the positive market reaction after the print. Q1 Earnings Beat
• Positive Sentiment: Ad and subscriptions strength — Search/ads and YouTube showed growth (YouTube ad revenue +11%), and paid subs added ~25M, supporting recurring revenue and ad monetization of AI features. Subscriptions Growth
• Positive Sentiment: Analyst support and flows — Several firms raised price targets or reiterated Buy ratings (BMO, KeyBanc, William Blair coverage cited), and visible purchases from investors/ARK ahead of earnings signaled conviction. Analyst upgrades reinforce upside expectations. Analyst Upgrades
• Neutral Sentiment: AI commercialization roadmap — Management emphasized AI Mode / Gemini monetization (including potential ads in Gemini) and partnerships (e.g., Stripe integrations), which are long‑term positives but need execution to translate into durable margin expansion. Gemini Ads & AI Mode
• Neutral Sentiment: Cloud demand vs capacity questions — Cloud revenue growth surprised to the upside but management noted capacity constraints and allocation choices; these can boost near‑term revenue but also raise capex/capacity tradeoffs to monitor. Cloud Capacity Constraints
• Negative Sentiment: Reputation & governance risks — Alphabet’s classified AI deal with the Pentagon provoked employee pushback and investor requests for clearer safeguards on cloud/AI use; reputational and governance risks could attract regulatory or workforce friction. Pentagon AI Deal / Governance
• Negative Sentiment: Regulatory and tax risks — New proposals overseas (e.g., Australia's levy on local news revenues) and EU focus on cloud/AI regulation increase the policy risk premium on hyperscaler revenues. Monitor regional guidance and potential competitive impacts. Regulatory Risk
• Negative Sentiment: Investor positioning and fund flows — Some funds disclosed large reductions and certain trusts trimmed exposure ahead of earnings; short‑term volatility may persist as options traders had priced in a sizable post‑earnings swing. Fund Activity

Alphabet Stock Down 0.1%

Alphabet stock opened at $347.31 on Thursday. The company's 50 day simple moving average is $310.87 and its 200 day simple moving average is $307.25. Alphabet Inc. has a fifty-two week low of $149.49 and a fifty-two week high of $353.40. The firm has a market capitalization of $4.20 trillion, a price-to-earnings ratio of 32.13, a PEG ratio of 2.16 and a beta of 1.13. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01.

Alphabet (NASDAQ:GOOG - Get Free Report) last released its quarterly earnings data on Wednesday, April 29th. The information services provider reported $5.11 earnings per share for the quarter, topping the consensus estimate of $2.63 by $2.48. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The business had revenue of $109.90 billion for the quarter, compared to analyst estimates of $106.60 billion. During the same quarter last year, the firm earned $2.81 EPS. Alphabet's quarterly revenue was up 21.8% compared to the same quarter last year. As a group, sell-side analysts anticipate that Alphabet Inc. will post 11.53 EPS for the current year.

Alphabet Company Profile

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.