AE Wealth Management LLC raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 10.0% during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 1,507,901 shares of the e-commerce giant's stock after buying an additional 136,709 shares during the period. Amazon.com comprises 2.0% of AE Wealth Management LLC's investment portfolio, making the stock its 5th largest position. AE Wealth Management LLC's holdings in Amazon.com were worth $348,054,000 as of its most recent SEC filing.
A number of other hedge funds and other institutional investors have also recently bought and sold shares of the business. Lifelong Wealth Advisors Inc. increased its stake in Amazon.com by 2.4% during the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant's stock valued at $402,000 after purchasing an additional 41 shares during the last quarter. Financial Connections Group Inc. increased its stake in Amazon.com by 2.6% during the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant's stock valued at $376,000 after purchasing an additional 42 shares during the last quarter. Marquette Asset Management LLC increased its stake in Amazon.com by 5.1% during the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant's stock valued at $205,000 after purchasing an additional 43 shares during the last quarter. Western Financial Corp CA increased its stake in Amazon.com by 1.5% during the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant's stock valued at $710,000 after purchasing an additional 44 shares during the last quarter. Finally, Cadence Wealth Management LLC boosted its holdings in shares of Amazon.com by 3.5% during the third quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant's stock valued at $292,000 after acquiring an additional 45 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.
Insider Activity at Amazon.com
In other Amazon.com news, CEO Douglas J. Herrington sold 27,500 shares of the company's stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the sale, the chief executive officer directly owned 471,361 shares of the company's stock, valued at approximately $129,624,275. This represents a 5.51% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,000 shares of the company's stock in a transaction dated Friday, April 17th. The shares were sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the completion of the sale, the chief executive officer directly owned 2,207,118 shares of the company's stock, valued at $562,815,090. The trade was a 1.39% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 160,241 shares of company stock worth $37,667,441. 8.90% of the stock is owned by company insiders.
Amazon.com Stock Performance
AMZN stock opened at $273.54 on Wednesday. The company has a market capitalization of $2.94 trillion, a P/E ratio of 32.72, a PEG ratio of 1.98 and a beta of 1.46. The company has a 50-day simple moving average of $224.90 and a 200 day simple moving average of $227.88. Amazon.com, Inc. has a fifty-two week low of $183.85 and a fifty-two week high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company's quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.59 earnings per share. Sell-side analysts predict that Amazon.com, Inc. will post 7.95 earnings per share for the current fiscal year.
Analysts Set New Price Targets
Several equities analysts have recently issued reports on AMZN shares. Rothschild & Co Redburn set a $230.00 price target on shares of Amazon.com in a report on Wednesday, January 21st. Piper Sandler reissued an "overweight" rating and set a $315.00 price target (up from $260.00) on shares of Amazon.com in a report on Thursday, April 30th. Stifel Nicolaus set a $319.00 price target on shares of Amazon.com and gave the company a "buy" rating in a report on Thursday, April 30th. Robert W. Baird boosted their price target on shares of Amazon.com from $285.00 to $300.00 and gave the company an "outperform" rating in a report on Thursday, April 30th. Finally, Rosenblatt Securities boosted their price target on shares of Amazon.com from $296.00 to $332.00 and gave the company a "buy" rating in a report on Thursday, April 30th. Fifty-six analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat.com, the stock has an average rating of "Moderate Buy" and a consensus target price of $313.09.
View Our Latest Stock Report on Amazon.com
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon launched Amazon Supply Chain Services (ASCS), opening its freight/fulfillment/parcel network to outside businesses — a potential high-margin new revenue stream that markets liken to the AWS playbook. Read More.
- Positive Sentiment: Q1 results and management messaging reinforced the growth narrative: AWS growth reaccelerated, revenue and EPS beat consensus, and CEO Andy Jassy framed the AI capex as a longer‑term ROI bet — supporting the bull case. Read More.
- Positive Sentiment: Wall Street moved more bullish: several firms raised price targets (examples include BNP Paribas raising its target), which amplifies upside expectations and buyer appetite. Read More.
- Positive Sentiment: Amazon expanded same‑day fresh grocery deliveries to business customers (Amazon Business), extending addressable market and recurring order flows for grocery/fulfillment. Read More.
- Neutral Sentiment: Insider selling by executives/directors has been disclosed (Rule 10b5‑1 plan filings); these appear to be planned dispositions rather than signals of change in strategy. Read More.
- Neutral Sentiment: Amazon is rolling internal AI tooling (Claude Code, Codex) and experimenting with merging AI chat into core search — operational moves that can lift productivity and product UX but whose revenue timing is unclear. Read More.
- Negative Sentiment: CapEx and free‑cash‑flow pressure remain a risk: analysts highlight that heavy AI infrastructure spending has pushed FCF sharply lower in the near term, raising execution/timing risk if AWS/AI revenue doesn’t scale as expected. Read More.
- Negative Sentiment: Macro and inflationary commentary warns large hyperscaler AI spending could add cost pressure (energy, wages, tariffs), which would be a multiplier on margin/valuation risk across the sector. Read More.
Amazon.com Company Profile
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Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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