Allium Financial Advisors LLC Sells 11,624 Shares of Amazon.com, Inc. $AMZN

Key Points

• Allium Financial Advisors cut its stake in Amazon by 51.6%, selling 11,624 shares and retaining 10,899 shares worth $2.39M (Amazon is 2.0% of Allium’s holdings and its 12th-largest position).
• Amazon faces mixed catalysts: an AWS partnership with Cerebras, a paid "Ultra" Prime Video tier and a Luxembourg court vacating a €746M privacy fine are positives, while a massive multi‑tranche debt offering to fund a $200B+ capex push and ongoing European legal/tax probes pose near‑term risks.
• Insider selling has been notable (71,686 shares sold in the last 90 days, including sales by a VP and the head of advertising), yet analysts overall rate Amazon a "Moderate Buy" with an average price target of $286.93 as shares trade near $207.67.

Allium Financial Advisors LLC trimmed its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 51.6% in the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 10,899 shares of the e-commerce giant's stock after selling 11,624 shares during the period. Amazon.com accounts for 2.0% of Allium Financial Advisors LLC's holdings, making the stock its 12th largest position. Allium Financial Advisors LLC's holdings in Amazon.com were worth $2,393,000 as of its most recent SEC filing.

Several other institutional investors have also made changes to their positions in the stock. Fairway Wealth LLC lifted its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com in the third quarter worth $27,000. Bridge Generations Wealth Management LLC increased its position in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC raised its stake in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, PayPay Securities Corp lifted its position in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after purchasing an additional 96 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS partners with Cerebras to speed AI inference, which could improve Bedrock performance, lower customer costs and help AWS compete vs. Nvidia — a potential long‑term revenue/margin positive for Amazon’s cloud business. Cerebras Systems, Amazon strike deal to offer Cerebras AI chips on Amazon's cloud
• Positive Sentiment: Amazon splits out a paid "Ultra" Prime Video tier and hikes the ad‑free price — a direct, near‑term revenue boost from higher subscription ARPU that supports monetization of Prime streaming. Amazon to hike price of ad-free Prime Video tier by $2 a month
• Positive Sentiment: Luxembourg court vacated a record €746M privacy fine and ordered a reassessment, removing a large regulatory overhang for Amazon in Europe. Win for Amazon as Luxembourg court scraps record $854 million privacy fine
• Positive Sentiment: Wall Street remains constructive: analysts have reiterated buys and some raised price targets (e.g., Wolfe/Evercore), which can support the stock amid the pullback narrative. Amazon Is Rising While the Market Falls—Here’s Why
• Neutral Sentiment: Amazon is reportedly moving Prime Day earlier to late June — timing and promotional cadence can affect quarterly sales mix but is not a clear positive/negative until details and vendor economics are known. Amazon plans to move Prime Day event to June from July, Bloomberg News reports
• Negative Sentiment: Amazon closed a massive multi‑tranche corporate debt offering to fund its AI/capex push — strong demand reported ~4: 1 bids eases short‑term funding risk but the large debt target and $200B+ capex plan keep investor concerns about near‑term returns and balance‑sheet risk elevated. Amazon Completes Massive Multi-Tranche Corporate Debt Offering
• Negative Sentiment: Legal/tax risk persists: Milan prosecutors have sought trial for Amazon's European unit and four execs over alleged €1.2B tax evasion — an ongoing legal exposure that could concern investors. Exclusive: Italian prosecutors seek trial for Amazon, four execs over alleged $1.4 bln tax evasion

Insider Activity at Amazon.com

In other news, VP Shelley Reynolds sold 2,695 shares of the stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the transaction, the vice president directly owned 119,780 shares in the company, valued at approximately $24,662,702. This represents a 2.20% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Douglas J. Herrington sold 6,835 shares of the stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.82, for a total value of $1,406,779.70. Following the completion of the transaction, the chief executive officer owned 522,361 shares of the company's stock, valued at $107,512,341.02. The trade was a 1.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 71,686 shares of company stock valued at $14,688,739. 9.70% of the stock is owned by company insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have issued reports on the stock. Wolfe Research increased their price objective on shares of Amazon.com from $250.00 to $255.00 and gave the stock an "outperform" rating in a research note on Tuesday, March 10th. Citigroup dropped their target price on shares of Amazon.com from $320.00 to $265.00 and set a "buy" rating for the company in a research report on Monday, February 9th. Citizens Jmp upped their price target on shares of Amazon.com from $300.00 to $315.00 and gave the stock an "outperform" rating in a report on Monday, February 2nd. Stifel Nicolaus set a $300.00 price target on shares of Amazon.com and gave the stock a "buy" rating in a research report on Tuesday, January 27th. Finally, Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research note on Monday, February 2nd. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com currently has a consensus rating of "Moderate Buy" and an average price target of $286.93.

Amazon.com Trading Down 0.9%

Shares of Amazon.com stock opened at $207.67 on Friday. The firm's 50 day moving average is $222.93 and its 200 day moving average is $226.69. The firm has a market capitalization of $2.23 trillion, a PE ratio of 28.96, a price-to-earnings-growth ratio of 1.56 and a beta of 1.40. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same period in the previous year, the company earned $1.86 EPS. Amazon.com's revenue for the quarter was up 13.6% on a year-over-year basis. Equities research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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