Alphabet Inc. $GOOGL Shares Bought by Brighton Jones LLC

Key Points

• Brighton Jones LLC increased its Alphabet stake by 8.6% in the first quarter, buying 11,240 more shares and bringing its total to 142,176 shares worth about $40.9 million.
• Alphabet reported strong quarterly results, with earnings of $5.11 per share and revenue of $109.9 billion, both beating analyst expectations. The company also raised its quarterly dividend to $0.22 per share from $0.21.
• Wall Street remains mostly positive on GOOGL, with analysts maintaining a Moderate Buy consensus and an average price target of $413.73, even as some recent reports highlighted concerns over rising capital spending and competition in advertising.

Brighton Jones LLC increased its holdings in Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 8.6% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 142,176 shares of the information services provider's stock after purchasing an additional 11,240 shares during the quarter. Alphabet accounts for 1.7% of Brighton Jones LLC's holdings, making the stock its 15th biggest position. Brighton Jones LLC's holdings in Alphabet were worth $40,884,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also added to or reduced their stakes in GOOGL. CIBC Bancorp USA Inc. acquired a new position in Alphabet in the third quarter worth about $416,217,000. NewEdge Wealth LLC boosted its holdings in Alphabet by 11.8% during the fourth quarter. NewEdge Wealth LLC now owns 887,209 shares of the information services provider's stock valued at $277,696,000 after purchasing an additional 93,293 shares in the last quarter. World Investment Advisors grew its stake in shares of Alphabet by 9.2% in the 4th quarter. World Investment Advisors now owns 274,761 shares of the information services provider's stock valued at $86,000,000 after purchasing an additional 23,107 shares during the period. PFG Investments LLC raised its holdings in shares of Alphabet by 2.6% in the 1st quarter. PFG Investments LLC now owns 89,299 shares of the information services provider's stock worth $25,679,000 after buying an additional 2,269 shares in the last quarter. Finally, Retail Employees Superannuation Pty Ltd as trustee for Retail Employees Superannuation Trust bought a new position in shares of Alphabet during the 4th quarter worth approximately $28,902,000. 40.03% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

GOOGL has been the topic of several analyst reports. Wolfe Research lowered their target price on shares of Alphabet from $390.00 to $360.00 and set an "outperform" rating on the stock in a report on Friday, April 10th. BNP Paribas Exane raised their price objective on shares of Alphabet from $390.00 to $420.00 and gave the stock an "outperform" rating in a report on Thursday, April 30th. Canaccord Genuity Group boosted their target price on Alphabet from $415.00 to $450.00 and gave the stock a "buy" rating in a report on Thursday, April 30th. Wells Fargo & Company cut their price objective on Alphabet from $435.00 to $416.00 and set an "overweight" rating for the company in a research report on Thursday, July 2nd. Finally, Morgan Stanley restated an "overweight" rating and set a $415.00 target price (up from $375.00) on shares of Alphabet in a report on Tuesday, June 30th. Two equities research analysts have rated the stock with a Strong Buy rating, forty-seven have issued a Buy rating and five have given a Hold rating to the stock. According to MarketBeat, the company presently has an average rating of "Moderate Buy" and an average price target of $413.73.

Alphabet Stock Performance

GOOGL stock opened at $352.51 on Tuesday. Alphabet Inc. has a 1-year low of $179.68 and a 1-year high of $408.61. The company has a current ratio of 1.92, a quick ratio of 1.92 and a debt-to-equity ratio of 0.16. The firm has a market cap of $4.27 trillion, a PE ratio of 26.89, a P/E/G ratio of 1.53 and a beta of 1.24. The business's 50-day moving average price is $371.97 and its two-hundred day moving average price is $336.90.

Alphabet (NASDAQ:GOOGL - Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The information services provider reported $5.11 earnings per share for the quarter, beating analysts' consensus estimates of $2.64 by $2.47. The firm had revenue of $109.90 billion for the quarter, compared to analyst estimates of $106.98 billion. Alphabet had a net margin of 37.92% and a return on equity of 38.99%. As a group, research analysts forecast that Alphabet Inc. will post 14.32 earnings per share for the current year.

Alphabet Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Monday, June 15th. Stockholders of record on Monday, June 8th were issued a $0.22 dividend. This represents a $0.88 annualized dividend and a dividend yield of 0.2%. The ex-dividend date was Monday, June 8th. This is a positive change from Alphabet's previous quarterly dividend of $0.21. Alphabet's dividend payout ratio is 6.71%.

Insiders Place Their Bets

In other news, insider John Kent Walker sold 8,998 shares of the business's stock in a transaction dated Monday, June 29th. The shares were sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the transaction, the insider directly owned 75,290 shares in the company, valued at $26,298,044.10. The trade was a 10.68% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director John L. Hennessy sold 1,050 shares of the business's stock in a transaction that occurred on Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the transaction, the director directly owned 1,481 shares in the company, valued at approximately $545,941.03. This trade represents a 41.49% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 160,465 shares of company stock valued at $8,020,511 in the last quarter. 11.61% of the stock is currently owned by corporate insiders.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Bank of America said Google held steady in June while Claude and Gemini posted strong user growth, and it reiterated a Buy rating, citing Alphabet executives’ comments that Search is in an “expansionary moment” that could support results into 2026. Google holds steady as Claude, Gemini surge in June user growth
• Positive Sentiment: Zacks upgraded Alphabet (GOOG) to Rank #1 (Strong Buy), reflecting improved earnings optimism and potentially supporting near-term sentiment. Alphabet (GOOG) Upgraded to Strong Buy: Here's What You Should Know
• Positive Sentiment: Several recent pieces highlighted Alphabet’s AI and custom-chip strengths, including the company’s TPU strategy and potential cost advantages from in-house processors, which could improve margins over time. Google's In-House AI Chip Strategy Could Be a Bigger Threat to Nvidia Than Investors Think. Here's Why.
• Neutral Sentiment: Alphabet remains one of the market’s most closely watched AI and mega-cap tech names, with multiple articles noting strong investor attention and ongoing debate about its long-term growth profile. Alphabet Inc. (GOOG) Is a Trending Stock: Facts to Know Before Betting on It
• Negative Sentiment: Investors are still focused on Alphabet’s rising capital expenditures, which were raised to $180 billion-$190 billion this year, with analysts also expecting second-quarter capex near $44.9 billion; that spending pressure can weigh on margins and sentiment. Alphabet's $1 Trillion Ad Dominance Is Facing New Threats
• Negative Sentiment: Alphabet’s core advertising dominance is also facing more scrutiny from competitive and structural threats, which may be contributing to the stock’s softer tone despite upbeat AI commentary. Alphabet Vs. Broadcom: Rotate Out of AVGO and into GOOG as a Custom Chip Creator and Hyperscaler Partner

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google's core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google's consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

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