Alphabet Inc. $GOOGL Shares Sold by Addison Advisors LLC

Key Points

• Addison Advisors LLC cut its Alphabet stake by 78.8% in the second quarter, selling 7,010 shares and retaining 1,881 shares valued at approximately $672,000.
• Analyst sentiment remains positive, with six Strong Buy and 44 Buy ratings; Alphabet has an average rating of “Buy” and a consensus price target of $420.19.
• Alphabet continues to face regulatory and AI-spending risks, but recent developments—including a ruling rejecting a forced AdX sale, Berkshire Hathaway’s increased investment, and Waymo’s robotaxi expansion—provide notable strategic support.

Addison Advisors LLC reduced its holdings in shares of Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 78.8% during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 1,881 shares of the information services provider's stock after selling 7,010 shares during the period. Alphabet comprises 0.3% of Addison Advisors LLC's investment portfolio, making the stock its 29th largest holding. Addison Advisors LLC's holdings in Alphabet were worth $672,000 as of its most recent SEC filing.

A number of other hedge funds also recently added to or reduced their stakes in GOOGL. EMC Capital Management acquired a new position in shares of Alphabet during the fourth quarter worth about $33,000. Lifetime Wealth Management P.C. acquired a new stake in Alphabet in the fourth quarter valued at approximately $32,000. IFC & Insurance Marketing Inc. acquired a new stake in Alphabet in the fourth quarter valued at approximately $38,000. Bard Associates Inc. acquired a new stake in Alphabet in the fourth quarter valued at approximately $52,000. Finally, Graney & King LLC lifted its stake in Alphabet by 38.5% in the second quarter. Graney & King LLC now owns 180 shares of the information services provider's stock worth $64,000 after acquiring an additional 50 shares during the last quarter. 40.03% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several research firms have commented on GOOGL. KeyCorp boosted their price target on shares of Alphabet from $425.00 to $445.00 and gave the stock an "overweight" rating in a report on Friday, July 10th. Morgan Stanley set a $400.00 price objective on shares of Alphabet and gave the company an "overweight" rating in a report on Thursday, July 23rd. Weiss Ratings reaffirmed a "buy (b)" rating on shares of Alphabet in a research report on Friday, July 17th. HSBC reiterated a "buy" rating and set a $420.00 target price (down from $435.00) on shares of Alphabet in a research note on Tuesday, June 2nd. Finally, Cantor Fitzgerald reissued an "overweight" rating and issued a $420.00 target price (down from $435.00) on shares of Alphabet in a report on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, forty-four have given a Buy rating and four have assigned a Hold rating to the company's stock. Based on data from MarketBeat.com, Alphabet has an average rating of "Buy" and an average price target of $420.19.

Insider Activity at Alphabet

In other Alphabet news, insider John Kent Walker sold 8,998 shares of the firm's stock in a transaction dated Monday, June 29th. The stock was sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the transaction, the insider owned 75,290 shares of the company's stock, valued at approximately $26,298,044.10. This trade represents a 10.68% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of Alphabet stock in a transaction dated Monday, July 27th. The stock was sold at an average price of $19.46, for a total value of $3,832,277.26. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 451,925 shares of company stock worth $12,371,544. Insiders own 11.61% of the company's stock.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: A federal judge rejected the U.S. government’s request to force Google to sell its AdX advertising exchange, removing the immediate risk of a disruptive breakup. The ruling still requires Google to change certain ad-tech practices, but the decision preserves the structure of a highly profitable business. Google defeats US bid to force ad-tech sale
• Positive Sentiment: Berkshire Hathaway increased its Alphabet position by roughly $10 billion, with CEO Greg Abel describing Google as a significant AI player. The investment provides a high-profile vote of confidence in Alphabet’s AI capabilities and long-term growth prospects. Berkshire CEO comments on Alphabet AI investment
• Positive Sentiment: Alphabet is securing additional power for its expanding AI infrastructure. Google agreed to purchase approximately 400 megawatts of geothermal electricity from Fervo Energy for a Utah data center, while Eos Energy announced a battery-storage partnership tied to a planned $350 million West Virginia project. These agreements support data-center capacity growth and energy reliability. Google buys geothermal power from Fervo
• Positive Sentiment: Waymo expanded paid robotaxi service to Denver, San Diego and Tampa, bringing its operations to 14 U.S. cities. The rollout offers Alphabet investors evidence of increasing commercialization outside the core advertising business. Waymo expands robotaxi service
• Neutral Sentiment: Reports indicate Google may release Gemini 3.8 Flash this week, with internal testing showing improved coding performance. A stronger model could support Cloud and Workspace monetization, although the financial impact remains unproven. New Google AI model report
• Negative Sentiment: The antitrust ruling was not a complete victory: Google must implement undisclosed operational changes intended to address illegal practices and pressure on publisher ad rates. Regulatory scrutiny therefore remains a continuing risk to ad-tech economics. Federal judge declines to break up Google ad technology business
• Negative Sentiment: Investors continue to weigh Alphabet’s heavy AI infrastructure spending against uncertain returns. Competition from OpenAI and other AI providers, along with reported talent losses, could pressure Google Search and increase the cost of defending its market position. OpenAI advertising competition report

Alphabet Stock Up 0.6%

GOOGL stock opened at $337.12 on Thursday. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a twelve month low of $224.79 and a twelve month high of $408.61. The company's 50 day moving average is $349.02 and its two-hundred day moving average is $342.38. The stock has a market cap of $4.12 trillion, a P/E ratio of 16.93, a PEG ratio of 0.97 and a beta of 1.22.

Alphabet (NASDAQ:GOOGL - Get Free Report) last issued its earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.89 by $6.22. The business had revenue of $119.80 billion during the quarter, compared to analysts' expectations of $117.07 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. Research analysts expect that Alphabet Inc. will post 20.5 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be paid a $0.22 dividend. This represents a $0.88 annualized dividend and a yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet's dividend payout ratio is currently 4.42%.

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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