Amazon.com, Inc. $AMZN is Maple Capital Management Inc.'s 5th Largest Position

Key Points

• Maple Capital Management increased its Amazon stake by 1.2% in the fourth quarter, bringing its holdings to 408,789 shares worth about $94.4 million. Amazon now represents roughly 5.9% of the firm’s portfolio and is its 5th largest position.
• Wall Street sentiment remains broadly bullish on Amazon, with multiple analysts recently raising price targets and reiterating buy ratings. The stock’s consensus rating is Moderate Buy, with an average price target of $312.83.
• Amazon continues to benefit from strong AWS and AI-related momentum, including enterprise demand and interest in its Anthropic investment. The company also reported a strong quarterly beat, with EPS and revenue both topping expectations.

Maple Capital Management Inc. raised its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 1.2% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 408,789 shares of the e-commerce giant's stock after buying an additional 4,805 shares during the period. Amazon.com makes up approximately 5.9% of Maple Capital Management Inc.'s holdings, making the stock its 5th largest holding. Maple Capital Management Inc.'s holdings in Amazon.com were worth $94,357,000 at the end of the most recent reporting period.

A number of other hedge funds also recently added to or reduced their stakes in the stock. Brighton Jones LLC increased its stake in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock worth $885,478,000 after purchasing an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC increased its stake in shares of Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock worth $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG increased its stake in shares of Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock worth $442,481,000 after purchasing an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE increased its stake in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock worth $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new position in shares of Amazon.com during the 4th quarter worth approximately $2,153,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of research analysts have recently weighed in on the stock. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research note on Monday, May 4th. Pivotal Research reissued a "buy" rating and set a $320.00 price objective (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. Bank of America raised their price objective on shares of Amazon.com from $298.00 to $310.00 and gave the stock a "buy" rating in a research note on Thursday, April 30th. Phillip Securities raised shares of Amazon.com from a "moderate buy" rating to a "buy" rating and set a $280.00 price objective for the company in a research note on Wednesday, May 13th. Finally, Oppenheimer raised their price objective on shares of Amazon.com from $275.00 to $320.00 and gave the stock an "outperform" rating in a research note on Thursday, April 30th. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and an average price target of $312.83.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Truist raised its price target on Amazon and reiterated a buy rating, signaling confidence that the stock still has room to climb from current levels.
• Positive Sentiment: Amazon’s investment in Anthropic is drawing attention after the AI startup’s valuation surged, with several reports noting that Amazon benefits as Anthropic grows and that the relationship could become an increasingly valuable long-term asset for AWS.
• Positive Sentiment: Snowflake’s $6 billion AWS commitment and strong earnings have highlighted continued enterprise demand for Amazon Web Services, supporting the view that Amazon’s cloud business remains a key growth engine.
• Positive Sentiment: Multiple stories emphasized Amazon’s AI momentum, including AWS’s fastest growth in 15 quarters and plans to expand Bedrock with more advanced model offerings, reinforcing expectations that AI will keep driving revenue and margin expansion.
• Positive Sentiment: Prominent investors and commentators, including Cathie Wood and Jim Cramer, were cited as bullish on Amazon, which can help sentiment around the stock. Article: Jim Cramer Explains One of the Reasons “Amazon Stock Has Been Going Ever Higher”
• Neutral Sentiment: Amazon shut down an internal AI leaderboard after employees exaggerated usage scores, a sign the company is trying to control AI spending and improve discipline rather than a direct business setback. Article: Amazon says it shut down a token leaderboard: 'Don't use AI just to use AI'
• Neutral Sentiment: Coverage around Amazon nearing the $3 trillion market-cap milestone and outperforming since earnings is supportive, but it mostly reflects momentum already built into the stock rather than a new catalyst.
• Negative Sentiment: Australia’s competition regulator sued Amazon’s local unit over children’s backpacks lacking required battery warning labels, adding a regulatory overhang.
• Negative Sentiment: Blue Origin’s rocket explosion created a negative headline for Jeff Bezos’s broader empire, though the direct impact on Amazon is limited.
• Negative Sentiment: Some commentary also raised concerns about rising AI capital spending and margin pressure, which could matter if Amazon’s infrastructure buildout accelerates faster than monetization.

Insider Activity

In related news, SVP David Zapolsky sold 9,270 shares of the firm's stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president owned 41,190 shares in the company, valued at approximately $11,060,750.70. This trade represents a 18.37% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the firm's stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total transaction of $620,003.94. Following the sale, the vice president owned 119,780 shares in the company, valued at approximately $31,427,876.40. This trade represents a 1.93% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 195,774 shares of company stock valued at $51,552,494 in the last 90 days. Insiders own 8.90% of the company's stock.

Amazon.com Stock Down 1.2%

Shares of NASDAQ AMZN opened at $270.64 on Friday. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $278.56. The firm's 50 day moving average price is $245.38 and its 200 day moving average price is $232.61. The firm has a market cap of $2.91 trillion, a P/E ratio of 32.37, a price-to-earnings-growth ratio of 2.05 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. During the same quarter last year, the business earned $1.59 earnings per share. Amazon.com's revenue was up 16.6% compared to the same quarter last year. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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