Natural Grocers by Vitamin Cottage, Inc. operates a chain of specialty grocery stores focused on natural and organic products, dietary supplements, and health-oriented home and body care items. The company’s stores offer an array of USDA-certified organic produce, responsibly sourced meats and seafood, dairy alternatives, bulk dry goods, and frozen foods. Alongside its grocery offerings, Natural Grocers maintains an extensive vitamin and supplement department, featuring branded and private-label formulations designed to support a variety of health and wellness needs.
Founded in 1955 by Margaret and Philip Isely in Lakewood, Colorado, the company has maintained a commitment to nutrition education and community outreach. Many store locations include in-store dietitians who provide free nutrition coaching, cooking classes, and health seminars. This educational focus reinforces Natural Grocers’ mission to empower customers with knowledge about whole foods, clean eating, and preventative health practices.
Natural Grocers opened its first vitamin-focused retail outlet in 1963, rebranded as Vitamin Cottage in the 1970s, and later adopted the Natural Grocers banner in 2008 to reflect its expanded grocery inventory. The company completed its initial public offering in 2012 and remains headquartered in Lakewood. Over the years, it has developed a reputation for strict ingredient standards, prohibiting artificial colors, flavors, sweeteners, and hydrogenated fats across its private-label products.
Today, Natural Grocers operates stores across multiple regions of the United States, including the Mountain West, Pacific Coast, and parts of the South and Midwest. The company’s management team, led by its chief executive officer and supported by a board of directors with extensive retail and nutrition expertise, continues to pursue a disciplined growth strategy. Natural Grocers’ expansion focuses on adopting a neighborhood store model that balances accessible pricing with curated product assortments tailored to local consumer preferences.
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