Ameritas Advisory Services LLC lifted its position in shares of Procter & Gamble Company (The) (NYSE:PG - Free Report) by 30.8% in the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 49,385 shares of the company's stock after acquiring an additional 11,621 shares during the period. Ameritas Advisory Services LLC's holdings in Procter & Gamble were worth $7,242,000 as of its most recent filing with the Securities & Exchange Commission.
Other institutional investors also recently modified their holdings of the company. Brighton Jones LLC grew its position in Procter & Gamble by 51.5% during the fourth quarter. Brighton Jones LLC now owns 40,068 shares of the company's stock valued at $6,717,000 after buying an additional 13,617 shares during the period. Taylor Financial Group Inc. raised its stake in Procter & Gamble by 10.6% during the 1st quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company's stock worth $493,000 after acquiring an additional 277 shares during the period. Sivia Capital Partners LLC lifted its holdings in Procter & Gamble by 19.8% during the second quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company's stock valued at $979,000 after purchasing an additional 1,016 shares in the last quarter. Auxano Advisors LLC lifted its holdings in Procter & Gamble by 10.8% during the second quarter. Auxano Advisors LLC now owns 7,315 shares of the company's stock valued at $1,165,000 after purchasing an additional 714 shares in the last quarter. Finally, Schnieders Capital Management LLC. boosted its position in shares of Procter & Gamble by 2.8% in the second quarter. Schnieders Capital Management LLC. now owns 30,182 shares of the company's stock worth $4,809,000 after purchasing an additional 809 shares during the period. 65.77% of the stock is owned by hedge funds and other institutional investors.
Insiders Place Their Bets
In other Procter & Gamble news, insider Susan Whaley sold 2,238 shares of Procter & Gamble stock in a transaction on Thursday, August 20th. The shares were sold at an average price of $143.79, for a total transaction of $321,802.02. Following the completion of the transaction, the insider directly owned 26,989 shares of the company's stock, valued at $3,880,748.31. The trade was a 7.66% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CAO Matthew Janzaruk sold 359 shares of the stock in a transaction on Monday, August 24th. The shares were sold at an average price of $145.24, for a total transaction of $52,141.16. Following the completion of the sale, the chief accounting officer directly owned 1,271 shares in the company, valued at approximately $184,600.04. This represents a 22.02% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 6,627 shares of company stock valued at $953,417 over the last three months. 0.23% of the stock is owned by company insiders.
Analysts Set New Price Targets
A number of research firms have commented on PG. Bank of America decreased their price target on Procter & Gamble from $170.00 to $166.00 and set a "buy" rating on the stock in a report on Friday, July 10th. Argus cut Procter & Gamble from a "buy" rating to a "hold" rating in a research report on Friday, August 7th. Royal Bank Of Canada reissued an "outperform" rating on shares of Procter & Gamble in a research note on Wednesday, August 19th. Citigroup dropped their price target on Procter & Gamble from $181.00 to $170.00 and set a "buy" rating for the company in a research note on Thursday, July 30th. Finally, JPMorgan Chase & Co. cut their target price on shares of Procter & Gamble from $164.00 to $162.00 and set an "overweight" rating for the company in a research note on Thursday, July 16th. Thirteen analysts have rated the stock with a Buy rating and eleven have assigned a Hold rating to the stock. According to MarketBeat.com, Procter & Gamble presently has a consensus rating of "Moderate Buy" and an average target price of $161.19.
Read Our Latest Stock Analysis on PG
Procter & Gamble News Summary
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Procter & Gamble remains a “Dividend King,” having increased its dividend for roughly seven decades. Fiscal 2026 revenue also grew 3% to more than $87 billion, supporting the stock’s appeal to income-focused investors. 1 Stat That Makes Procter & Gamble Hard to Ignore This September
- Positive Sentiment: Moody’s reportedly moved its view on P&G’s credit quality to positive, signaling confidence in the company’s balance sheet and financial resilience. Its low-beta, consumer-staples profile may also provide relative stability during market uncertainty. 1 Stat That Makes Procter & Gamble Hard to Ignore This September
- Neutral Sentiment: Market interest in PG has increased, with investors assessing whether its defensive qualities, dividend income and brand portfolio justify its valuation relative to other blue-chip consumer-staples companies. Here is What to Know Beyond Why Procter & Gamble Company (The) (PG) is a Trending Stock
- Negative Sentiment: Analysts estimate P&G could face a roughly $1.4 billion after-tax earnings headwind in fiscal 2027 from higher costs, unfavorable foreign-exchange movements and other pressures. The risk is that weaker margins could constrain earnings growth even if revenue remains resilient. Procter & Gamble Margins Under Pressure: Time to Stay Cautious?
- Negative Sentiment: Jim Cramer described himself as concerned about P&G’s lack of growth, highlighting the difficulty of supporting a premium valuation when sales and earnings expansion are limited. That commentary reinforces the market’s focus on whether cost savings and pricing can offset inflation and currency challenges. Jim Cramer Discusses Procter & Gamble (PG) Valuation and Growth
Procter & Gamble Stock Down 0.1%
Shares of NYSE PG opened at $146.29 on Tuesday. The company has a current ratio of 0.68, a quick ratio of 0.47 and a debt-to-equity ratio of 0.43. Procter & Gamble Company has a 12-month low of $137.62 and a 12-month high of $167.25. The firm's 50-day moving average price is $146.73 and its 200-day moving average price is $147.64. The stock has a market capitalization of $339.78 billion, a price-to-earnings ratio of 22.10, a P/E/G ratio of 3.64 and a beta of 0.39.
Procter & Gamble (NYSE:PG - Get Free Report) last released its quarterly earnings results on Wednesday, July 29th. The company reported $1.43 EPS for the quarter, topping the consensus estimate of $1.41 by $0.02. Procter & Gamble had a return on equity of 31.36% and a net margin of 18.44%.The company had revenue of $21.20 billion during the quarter, compared to analyst estimates of $21.38 billion. During the same quarter last year, the business posted $1.48 earnings per share. The firm's revenue was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. On average, equities research analysts anticipate that Procter & Gamble Company will post 6.99 EPS for the current fiscal year.
Procter & Gamble Dividend Announcement
The business also recently announced a quarterly dividend, which was paid on Monday, August 17th. Stockholders of record on Friday, July 24th were issued a $1.0885 dividend. The ex-dividend date was Friday, July 24th. This represents a $4.35 dividend on an annualized basis and a dividend yield of 3.0%. Procter & Gamble's payout ratio is 65.71%.
Procter & Gamble Profile
(
Free Report)
Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
Further Reading
Want to see what other hedge funds are holding PG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Procter & Gamble Company (The) (NYSE:PG - Free Report).

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