Asset Advisors Investment Management LLC Has $4.45 Million Position in Netflix, Inc. $NFLX

Key Points

• Asset Advisors Investment Management LLC boosted its Netflix stake by 774.6% in Q4 to 47,490 shares worth $4.45 million, while multiple large institutions also made massive purchases, leaving institutional ownership at about 80.93%.
• Insiders have been net sellers recently — CFO Spencer Neumann and CEO Greg Peters sold sizeable blocks, and insiders sold 1,543,023 shares worth roughly $141.1 million over the past 90 days, leaving insiders with 1.37% ownership.
• Netflix slightly beat Q4 estimates (EPS $0.56 vs $0.55; revenue $12.05B), provided Q1 guidance, and holds a Moderate Buy analyst consensus with an average target of $115.50, with analysts flagging expected ad revenues above $3 billion as a key near‑term catalyst.

Asset Advisors Investment Management LLC lifted its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 774.6% during the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 47,490 shares of the Internet television network's stock after acquiring an additional 42,060 shares during the period. Asset Advisors Investment Management LLC's holdings in Netflix were worth $4,453,000 at the end of the most recent reporting period.

A number of other institutional investors also recently modified their holdings of NFLX. Baillie Gifford & Co. lifted its position in shares of Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network's stock valued at $3,463,498,000 after acquiring an additional 33,290,988 shares during the period. Sumitomo Mitsui Trust Group Inc. lifted its position in shares of Netflix by 891.3% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock valued at $1,134,487,000 after acquiring an additional 10,879,276 shares during the period. Nordea Investment Management AB lifted its position in shares of Netflix by 886.6% during the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock valued at $902,798,000 after acquiring an additional 8,688,113 shares during the period. Assenagon Asset Management S.A. lifted its position in shares of Netflix by 983.1% during the 4th quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network's stock valued at $584,529,000 after acquiring an additional 5,658,740 shares during the period. Finally, Massachusetts Financial Services Co. MA lifted its position in shares of Netflix by 430.6% during the 4th quarter. Massachusetts Financial Services Co. MA now owns 6,738,241 shares of the Internet television network's stock valued at $631,777,000 after acquiring an additional 5,468,262 shares during the period. Institutional investors and hedge funds own 80.93% of the company's stock.

Insider Transactions at Netflix

In other news, CFO Spencer Adam Neumann sold 28,630 shares of the company's stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total value of $2,805,740.00. Following the completion of the sale, the chief financial officer owned 73,787 shares in the company, valued at $7,231,126. This represents a 27.95% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CEO Gregory K. Peters sold 27,312 shares of the company's stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the completion of the sale, the chief executive officer owned 122,140 shares of the company's stock, valued at approximately $10,166,933.60. The trade was a 18.27% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 1,543,023 shares of company stock worth $141,145,842. 1.37% of the stock is owned by insiders.

Netflix Stock Performance

Shares of NFLX stock opened at $103.16 on Tuesday. The firm has a market capitalization of $435.56 billion, a PE ratio of 40.82, a price-to-earnings-growth ratio of 1.56 and a beta of 1.67. The firm has a fifty day simple moving average of $90.28 and a two-hundred day simple moving average of $98.84. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. Netflix, Inc. has a 12 month low of $75.01 and a 12 month high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. Netflix's quarterly revenue was up 17.6% on a year-over-year basis. During the same quarter in the previous year, the business posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Analysts forecast that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Analysts Set New Price Targets

NFLX has been the topic of a number of research reports. Freedom Capital upgraded shares of Netflix from a "hold" rating to a "strong-buy" rating in a research report on Tuesday, January 27th. Wedbush boosted their target price on shares of Netflix from $115.00 to $118.00 and gave the company an "outperform" rating in a research report on Friday. Argus dropped their target price on shares of Netflix from $141.00 to $110.00 and set a "buy" rating on the stock in a research report on Thursday, January 22nd. Guggenheim dropped their target price on shares of Netflix from $145.00 to $130.00 and set a "buy" rating on the stock in a research report on Wednesday, January 21st. Finally, William Blair restated an "outperform" rating on shares of Netflix in a research note on Wednesday, January 21st. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have assigned a Hold rating to the company's stock. According to MarketBeat, the stock currently has an average rating of "Moderate Buy" and an average target price of $115.50.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Several firms raised price targets and ratings ahead of Q1, highlighting a more favourable risk/reward into the print. Deutsche Bank boosted its target while maintaining a cautious view. Article Title
• Positive Sentiment: Wedbush raised its price target and flagged strong ad‑momentum that could materially lift revenue and margins versus prior guidance. Article Title
• Positive Sentiment: Goldman Sachs upgraded NFLX to Buy and lifted its 12‑month target, signaling bank analysts see improved upside after Netflix’s pricing actions and ad strategy. Article Title
• Positive Sentiment: Analysts expect ad revenues to exceed $3 billion in Q1 — a key catalyst if confirmed on the print, as ads are higher‑margin and validate Netflix’s ad‑tier monetization. Article Title
• Neutral Sentiment: Multiple previews and analyst pieces emphasize Q1 as pivotal — revenue growth and ad traction are the story, but expectations leave room for upside or downside around guidance and subscriber/margin details. Article Title
• Neutral Sentiment: Media coverage highlights long‑term opportunities (international expansion, ecosystem play) but notes industry‑wide questions about when streaming price rises and ad tiers convert into sustainable profit gains. Article Title
• Negative Sentiment: Governance/insider optics and event risk: reports of large option gains for co‑founder Reed Hastings and broader market/earnings volatility could prompt short‑term selling if the print disappoints or commentary is cautious. Article Title

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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