Atlas Brown Inc. Buys 16,594 Shares of Netflix, Inc. $NFLX

Key Points

• Atlas Brown Inc. boosted its Netflix position by 896.5% in Q4, buying 16,594 shares to hold 18,445 shares valued at about $1.73 million.
• Significant insider selling: CEO Gregory K. Peters sold 105,781 shares and Director Bradford L. Smith sold 31,790, with insiders offloading 1,520,133 shares worth $137.26 million over the past 90 days, leaving insiders with 1.37% ownership.
• Positive catalysts and analyst sentiment: Citi resumed coverage with a Buy and $115 target, Netflix's ad business is ramping (about $1.5B reported with estimates up to $3B by 2026), and the stock carries a consensus "Moderate Buy" with an average target of $114.35.

Atlas Brown Inc. raised its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 896.5% during the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 18,445 shares of the Internet television network's stock after acquiring an additional 16,594 shares during the period. Atlas Brown Inc.'s holdings in Netflix were worth $1,729,000 as of its most recent filing with the Securities & Exchange Commission.

Several other hedge funds and other institutional investors have also made changes to their positions in the company. Natural Investments LLC boosted its stake in shares of Netflix by 0.5% during the 3rd quarter. Natural Investments LLC now owns 1,668 shares of the Internet television network's stock worth $1,999,000 after purchasing an additional 9 shares during the period. Hengehold Capital Management LLC lifted its stake in Netflix by 3.3% in the third quarter. Hengehold Capital Management LLC now owns 282 shares of the Internet television network's stock worth $338,000 after purchasing an additional 9 shares during the last quarter. Financial Partners Group Inc lifted its stake in Netflix by 0.9% in the third quarter. Financial Partners Group Inc now owns 969 shares of the Internet television network's stock worth $1,162,000 after purchasing an additional 9 shares during the last quarter. Seascape Capital Management boosted its position in shares of Netflix by 1.6% during the third quarter. Seascape Capital Management now owns 568 shares of the Internet television network's stock valued at $681,000 after buying an additional 9 shares during the period. Finally, Crews Bank & Trust boosted its position in shares of Netflix by 5.8% during the third quarter. Crews Bank & Trust now owns 164 shares of the Internet television network's stock valued at $197,000 after buying an additional 9 shares during the period. Hedge funds and other institutional investors own 80.93% of the company's stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Citi resumes coverage, reiterates Buy and $115 price objective — Citi points to improving profitability, pricing power and enhanced capital returns as upside catalysts for Netflix. Citi Resumes Coverage of Netflix (NFLX) Stock
• Positive Sentiment: Ad business momentum — reports highlight Netflix’s ad revenue surge ( ~$1.5B and estimates up to $3B in 2026) and its investment in an in‑house ad platform, which supports higher monetization per user and recurring revenue diversification. Netflix's Ad Revenue Surges to $1.5 Billion: Is the Stock a No-Brainer Buy Today With $2,000?
• Positive Sentiment: Live events and cultural hits driving engagement — Netflix streamed BTS’s Seoul concert (positioning it as a leader in live concert streaming) and launched a successful second season of "Culinary Class Wars," which drove restaurant bookings and demonstrates content’s real‑world economic and engagement impact. These signal subscriber engagement and event‑driven monetization upside. BTS Comeback Becomes Netflix's Biggest Live Bet Yet A Netflix cooking show is changing how people travel — and restaurants are seeing bookings jump 303%
• Negative Sentiment: Price sensitivity among consumers — a report on Canadian streaming behavior shows cash‑strapped consumers gravitating to lower‑cost ad tiers, which could limit ARPU upside in pressured markets even as ad revenue grows. NFLX, DIS, PSKY: New ‘Couch Potato Report’ Shows Cash-Strapped Canadians Choose to Stream with Ads

Netflix Price Performance

NFLX opened at $93.38 on Tuesday. The business's 50-day moving average is $86.95 and its two-hundred day moving average is $101.49. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The firm has a market capitalization of $394.27 billion, a PE ratio of 36.95, a price-to-earnings-growth ratio of 1.41 and a beta of 1.68.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same period in the prior year, the firm posted $0.43 earnings per share. The company's quarterly revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Insider Activity

In related news, CEO Gregory K. Peters sold 105,781 shares of the stock in a transaction that occurred on Thursday, January 29th. The shares were sold at an average price of $82.94, for a total transaction of $8,773,476.14. Following the completion of the sale, the chief executive officer owned 122,140 shares of the company's stock, valued at $10,130,291.60. This represents a 46.41% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, Director Bradford L. Smith sold 31,790 shares of the firm's stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the completion of the sale, the director owned 79,690 shares of the company's stock, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 1,520,133 shares of company stock worth $137,259,786 over the last 90 days. 1.37% of the stock is currently owned by insiders.

Wall Street Analysts Forecast Growth

A number of research analysts have recently commented on NFLX shares. Freedom Capital raised Netflix from a "hold" rating to a "strong-buy" rating in a research note on Tuesday, January 27th. Wolfe Research boosted their price objective on Netflix from $95.00 to $110.00 and gave the company an "outperform" rating in a report on Friday, February 27th. Arete Research raised Netflix from a "neutral" rating to a "buy" rating in a research report on Friday, February 27th. Needham & Company LLC reduced their target price on Netflix from $150.00 to $120.00 and set a "buy" rating on the stock in a research note on Wednesday, January 21st. Finally, Bank of America decreased their target price on Netflix from $149.00 to $125.00 and set a "buy" rating for the company in a research report on Friday, March 6th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have given a Hold rating to the company's stock. According to data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and an average price target of $114.35.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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