Bank of New York Mellon Corp Purchases Shares of 2,198,537 The Trade Desk $TTD

Key Points

• Bank of New York Mellon acquired 2.2 million Trade Desk shares worth approximately $39.75 million, giving it a 0.47% stake. Institutional investors and hedge funds collectively own 67.77% of the company.
• Trade Desk recently missed quarterly expectations, reporting $0.34 EPS versus $0.40 expected and revenue of $715.1 million versus $752.4 million estimated. Analysts have responded cautiously, with the stock carrying a “Reduce” consensus rating and a $19.33 average price target.
• The company is expanding its AI and connected-TV capabilities through the Kokai Zuma platform and a Gracenote partnership, but investors will watch adoption and advertising demand to determine whether these initiatives can offset near-term growth and competitive concerns.

Bank of New York Mellon Corp acquired a new position in shares of The Trade Desk (NASDAQ:TTD - Free Report) in the second quarter, according to its most recent filing with the Securities & Exchange Commission. The firm acquired 2,198,537 shares of the technology company's stock, valued at approximately $39,750,000. Bank of New York Mellon Corp owned approximately 0.47% of Trade Desk as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds and other institutional investors have also bought and sold shares of TTD. State Street Corp boosted its holdings in Trade Desk by 271.1% during the third quarter. State Street Corp now owns 36,354,274 shares of the technology company's stock worth $1,781,723,000 after purchasing an additional 26,559,005 shares during the last quarter. Invesco Ltd. increased its stake in Trade Desk by 101.0% in the 3rd quarter. Invesco Ltd. now owns 6,807,971 shares of the technology company's stock valued at $333,659,000 after buying an additional 3,421,074 shares during the last quarter. Renaissance Technologies LLC lifted its position in Trade Desk by 59.0% during the 1st quarter. Renaissance Technologies LLC now owns 5,440,541 shares of the technology company's stock worth $123,446,000 after buying an additional 2,018,525 shares in the last quarter. Norges Bank bought a new stake in Trade Desk during the 4th quarter worth about $197,550,000. Finally, Federated Hermes Inc. lifted its position in Trade Desk by 1,041.1% during the 4th quarter. Federated Hermes Inc. now owns 4,710,847 shares of the technology company's stock worth $178,824,000 after buying an additional 4,298,009 shares in the last quarter. Institutional investors and hedge funds own 67.77% of the company's stock.

Trade Desk News Roundup

Here are the key news stories impacting Trade Desk this week:

• Positive Sentiment: Kokai Zuma adds agentic AI capabilities. The latest release of The Trade Desk’s Kokai platform introduces AI-assisted campaign creation, audience targeting, forecasting, frequency optimization and simpler measurement. The company says forecasting improvements have produced an average 32% improvement in cost per acquisition, potentially supporting advertiser returns and platform adoption. The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai
• Positive Sentiment: Gracenote partnership improves connected-TV targeting. The Trade Desk will integrate Gracenote’s show-level content data into its demand-side platform, giving advertisers more precise contextual targeting, planning and program-level reporting for CTV campaigns. The deal is Gracenote’s first DSP integration and could help TTD differentiate its CTV offering. Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk
• Neutral Sentiment: Execution will determine whether the announcements lift results. Zuma and the Gracenote integration could improve campaign performance and expand CTV demand, but the articles provide limited evidence of immediate revenue or profit impact. Investors will likely watch customer adoption, advertising spending and upcoming guidance.
• Negative Sentiment: Near-term growth and competitive concerns remain. Coverage notes that macroeconomic pressure is weighing on advertising growth, while TTD has significantly underperformed some direct competitors over the past year. The company also previously reported quarterly EPS and revenue below consensus, reinforcing concerns that new AI and CTV initiatives may take time to offset weaker near-term momentum. Trade Desk Just Dropped 24% in a Month. Is It Time to Sell?

Trade Desk Stock Up 1.1%

TTD opened at $13.57 on Friday. The Trade Desk has a 12-month low of $12.83 and a 12-month high of $56.39. The business has a 50 day moving average of $16.95 and a 200-day moving average of $20.88. The stock has a market cap of $6.38 billion, a price-to-earnings ratio of 16.15, a PEG ratio of 1.50 and a beta of 1.04.

Trade Desk (NASDAQ:TTD - Get Free Report) last posted its quarterly earnings results on Thursday, August 6th. The technology company reported $0.34 earnings per share for the quarter, missing analysts' consensus estimates of $0.40 by ($0.06). Trade Desk had a net margin of 13.61% and a return on equity of 16.09%. The business had revenue of $715.06 million during the quarter, compared to the consensus estimate of $752.41 million. During the same quarter last year, the company posted $0.41 EPS. The firm's revenue was up 3.0% on a year-over-year basis. As a group, analysts expect that The Trade Desk will post 0.51 earnings per share for the current year.

Analysts Set New Price Targets

Several equities analysts have recently weighed in on the company. Raymond James Financial cut Trade Desk from a "market perform" rating to an "underperform" rating in a report on Friday, August 7th. Morgan Stanley set a $13.00 price target on Trade Desk in a research report on Monday, August 10th. Stifel Nicolaus set a $21.00 price target on Trade Desk in a research report on Friday, May 8th. Cannonball Research cut Trade Desk from a "strong-buy" rating to a "neutral" rating and set a $15.00 price objective on the stock. in a research note on Friday, August 7th. Finally, Guggenheim downgraded Trade Desk from a "buy" rating to a "neutral" rating and cut their price objective for the company from $25.00 to $12.00 in a report on Friday, August 7th. Four research analysts have rated the stock with a Buy rating, twenty-five have given a Hold rating and ten have given a Sell rating to the stock. Based on data from MarketBeat, Trade Desk currently has an average rating of "Reduce" and a consensus price target of $19.33.

Trade Desk Profile

The Trade Desk, Inc NASDAQ: TTD is a technology company that provides a demand-side platform (DSP) for programmatic digital advertising. Its platform enables advertisers, agencies and other buyers to plan, purchase and measure ad inventory across digital channels, including display, video, mobile, audio, native and connected TV. By centralizing real‑time bidding, audience targeting and inventory access, the company aims to help clients optimize media spend and reach audiences at scale across publishers and ad exchanges.

Founded in 2009 by Jeff Green and Dave Pickles, The Trade Desk grew from a focus on programmatic display into a global ad‑tech provider.

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