Baskin Financial Services Inc. reduced its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 0.8% in the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 239,521 shares of the e-commerce giant's stock after selling 1,901 shares during the period. Amazon.com comprises approximately 4.2% of Baskin Financial Services Inc.'s portfolio, making the stock its 7th biggest position. Baskin Financial Services Inc.'s holdings in Amazon.com were worth $55,286,000 as of its most recent SEC filing.
A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. Norges Bank purchased a new position in shares of Amazon.com in the 2nd quarter worth approximately $27,438,011,000. Nuveen LLC purchased a new position in shares of Amazon.com in the 1st quarter worth approximately $11,674,091,000. Laurel Wealth Advisors LLC boosted its stake in shares of Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant's stock worth $2,671,634,000 after buying an additional 12,122,668 shares during the last quarter. Goldman Sachs Group Inc. boosted its stake in shares of Amazon.com by 21.3% in the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant's stock worth $11,017,657,000 after buying an additional 10,176,835 shares during the last quarter. Finally, Capital Research Global Investors boosted its stake in shares of Amazon.com by 11.3% in the 3rd quarter. Capital Research Global Investors now owns 94,284,962 shares of the e-commerce giant's stock worth $20,702,362,000 after buying an additional 9,583,217 shares during the last quarter. 72.20% of the stock is owned by institutional investors.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 outperformance and reaccelerating AWS growth support the bull case — earnings and revenue beat consensus, helping justify higher analyst targets. Is Amazon a Must-Buy After Q1 Beats?
- Positive Sentiment: Amazon opened its logistics stack to third parties (Amazon Supply Chain Services), creating a potential high‑margin revenue stream analogous to AWS for logistics. Amazon Opens Logistics Network
- Positive Sentiment: AWS Bedrock added agent payment capabilities and integrations with Coinbase and Stripe, expanding monetization routes for agentic AI and making Bedrock more sticky for enterprise partners. Bedrock Agent Payments Launch
- Positive Sentiment: Amazon Pharmacy will carry Novo Nordisk’s Ozempic pill with same‑day delivery and kiosks, widening health‑care revenue and stickiness. Amazon to Carry Ozempic
- Neutral Sentiment: Insider selling disclosed (pre‑arranged 10b5‑1 plans by executives including Andy Jassy) — routine for tax/planning but watched by the market. Jassy Form 4 Filing
- Neutral Sentiment: Regulatory/sovereignty noise: EU reports potential limits on US cloud providers for sensitive data — outcome uncertain but could complicate cloud sales in public sector. EU Cloud Sovereignty Report
- Negative Sentiment: Heavy AI/data‑center capex (massive 2026 spending program) is compressing free cash flow and fueling debate that Amazon may be overspending or creating concentrated revenue reliance on a few AI partners. That uncertainty is the main reason shares are under pressure. Is Amazon Overspending on AI?
- Negative Sentiment: Sectorwide layoffs and reallocation to a few hyperscalers (including Amazon) raise concentration and execution risks — skeptics warn Q1 gains could be a patchy, partner‑driven 'mirage'. Tech Layoffs and Hyperscaler Spending
Amazon.com Price Performance
Amazon.com stock opened at $271.17 on Friday. Amazon.com, Inc. has a 12 month low of $188.82 and a 12 month high of $278.56. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The business's 50 day simple moving average is $227.55 and its 200 day simple moving average is $228.72. The company has a market cap of $2.92 trillion, a price-to-earnings ratio of 32.44, a PEG ratio of 1.99 and a beta of 1.46.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter in the prior year, the business earned $1.59 earnings per share. Amazon.com's revenue for the quarter was up 16.6% on a year-over-year basis. Sell-side analysts forecast that Amazon.com, Inc. will post 7.98 EPS for the current year.
Insider Buying and Selling at Amazon.com
In other Amazon.com news, Director Jonathan Rubinstein sold 3,706 shares of the business's stock in a transaction on Thursday, April 30th. The shares were sold at an average price of $273.02, for a total transaction of $1,011,812.12. Following the sale, the director owned 74,948 shares of the company's stock, valued at $20,462,302.96. The trade was a 4.71% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the business's stock in a transaction on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the sale, the chief executive officer directly owned 2,175,766 shares in the company, valued at $598,335,650. The trade was a 1.42% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 191,593 shares of company stock worth $46,289,241. 8.90% of the stock is owned by insiders.
Analyst Upgrades and Downgrades
A number of brokerages have recently weighed in on AMZN. JPMorgan Chase & Co. boosted their target price on Amazon.com from $280.00 to $330.00 and gave the stock an "overweight" rating in a research note on Thursday, April 30th. BNP Paribas Exane boosted their target price on Amazon.com from $320.00 to $345.00 and gave the stock an "outperform" rating in a research note on Tuesday. TD Securities upgraded Amazon.com to a "buy" rating in a research note on Monday, April 13th. Citizens Jmp restated a "market outperform" rating and issued a $315.00 target price on shares of Amazon.com in a research note on Friday, April 10th. Finally, Bank of America boosted their target price on Amazon.com from $298.00 to $310.00 and gave the stock a "buy" rating in a research note on Thursday, April 30th. Fifty-six investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $313.09.
Check Out Our Latest Stock Report on Amazon.com
Amazon.com Profile
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Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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