BDF Gestion Boosts Position in Netflix, Inc. $NFLX

Key Points

• BDF Gestion raised its Netflix stake by 837.5% in Q4 to 65,627 shares worth $6.15M, making Netflix ~0.8% of its portfolio and its 24th largest holding.
• Analysts and business signals point to upside—Citi resumed coverage with a Buy and $115 target, while Netflix's ad business (roughly $1.5B reported, estimates up to $3B by 2026) and live-event/content success are boosting monetization, though price-sensitive consumers shifting to ad tiers could limit ARPU gains.
• Netflix beat Q4 estimates (revenue $12.05B, +17.6% Y/Y; EPS $0.56 vs. $0.55 est.) and holds a consensus "Moderate Buy" target (~$114.35), even as insiders sold about 1.52M shares (~$137M) in the past three months and institutions own ~80.9% of the stock.

BDF Gestion raised its position in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 837.5% during the 4th quarter, according to its most recent disclosure with the SEC. The fund owned 65,627 shares of the Internet television network's stock after purchasing an additional 58,627 shares during the period. Netflix comprises approximately 0.8% of BDF Gestion's portfolio, making the stock its 24th biggest holding. BDF Gestion's holdings in Netflix were worth $6,153,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also made changes to their positions in NFLX. Imprint Wealth LLC acquired a new stake in Netflix in the 3rd quarter valued at about $25,000. Retirement Wealth Solutions LLC acquired a new position in Netflix during the third quarter worth about $28,000. Steph & Co. raised its position in Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network's stock worth $31,000 after acquiring an additional 17 shares during the last quarter. Bare Financial Services Inc lifted its holdings in shares of Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network's stock valued at $35,000 after purchasing an additional 14 shares in the last quarter. Finally, Horizon Financial Services LLC lifted its holdings in shares of Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network's stock valued at $35,000 after purchasing an additional 24 shares in the last quarter. Institutional investors and hedge funds own 80.93% of the company's stock.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Citi resumes coverage, reiterates Buy and $115 price objective — Citi points to improving profitability, pricing power and enhanced capital returns as upside catalysts for Netflix. Citi Resumes Coverage of Netflix (NFLX) Stock
• Positive Sentiment: Ad business momentum — reports highlight Netflix’s ad revenue surge ( ~$1.5B and estimates up to $3B in 2026) and its investment in an in‑house ad platform, which supports higher monetization per user and recurring revenue diversification. Netflix's Ad Revenue Surges to $1.5 Billion: Is the Stock a No-Brainer Buy Today With $2,000?
• Positive Sentiment: Live events and cultural hits driving engagement — Netflix streamed BTS’s Seoul concert (positioning it as a leader in live concert streaming) and launched a successful second season of "Culinary Class Wars," which drove restaurant bookings and demonstrates content’s real‑world economic and engagement impact. These signal subscriber engagement and event‑driven monetization upside. BTS Comeback Becomes Netflix's Biggest Live Bet Yet A Netflix cooking show is changing how people travel — and restaurants are seeing bookings jump 303%
• Negative Sentiment: Price sensitivity among consumers — a report on Canadian streaming behavior shows cash‑strapped consumers gravitating to lower‑cost ad tiers, which could limit ARPU upside in pressured markets even as ad revenue grows. NFLX, DIS, PSKY: New ‘Couch Potato Report’ Shows Cash-Strapped Canadians Choose to Stream with Ads

Netflix Stock Up 1.7%

NFLX stock opened at $93.38 on Tuesday. The stock has a market capitalization of $394.27 billion, a P/E ratio of 36.95, a PEG ratio of 1.41 and a beta of 1.68. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The company has a 50 day moving average price of $86.95 and a two-hundred day moving average price of $101.49.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The company had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. During the same period in the previous year, the firm posted $0.43 EPS. Netflix's revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, sell-side analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.

Insider Transactions at Netflix

In other Netflix news, insider David A. Hyman sold 23,439 shares of the firm's stock in a transaction dated Friday, January 16th. The stock was sold at an average price of $88.11, for a total value of $2,065,210.29. Following the sale, the insider directly owned 316,100 shares of the company's stock, valued at approximately $27,851,571. This trade represents a 6.90% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Bradford L. Smith sold 31,790 shares of Netflix stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total value of $2,824,859.40. Following the completion of the sale, the director owned 79,690 shares of the company's stock, valued at $7,081,253.40. This trade represents a 28.52% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders sold 1,520,133 shares of company stock valued at $137,259,786. Corporate insiders own 1.37% of the company's stock.

Analysts Set New Price Targets

NFLX has been the subject of a number of recent research reports. Barclays initiated coverage on shares of Netflix in a research note on Monday, March 2nd. They set an "equal weight" rating and a $115.00 price objective for the company. HSBC lowered their target price on Netflix from $107.00 to $106.00 and set a "buy" rating on the stock in a report on Wednesday, January 21st. Citigroup assumed coverage on Netflix in a research report on Wednesday, March 18th. They set a "buy" rating and a $115.00 price target for the company. UBS Group set a $104.00 price target on Netflix in a report on Tuesday, January 27th. Finally, Phillip Securities upgraded Netflix from a "sell" rating to a "moderate buy" rating and upped their price objective for the company from $95.00 to $100.00 in a research report on Monday, January 26th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have issued a Hold rating to the company. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $114.35.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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