Benjamin Edwards Inc. Grows Holdings in ServiceNow, Inc. $NOW

Key Points

• Benjamin Edwards Inc. increased its position by 406.3% in ServiceNow during Q4, adding 53,768 shares to hold 67,002 shares valued at about $10.263 million.
• Insiders have been net sellers recently — 25,164 shares worth about $2.497 million sold in the last 90 days (including Jacqueline P. Canney’s ~$799,859 sale) while institutional investors own roughly 87.18% of the stock and insiders just 0.34%.
• ServiceNow reported Q1 results with ~22% subscription revenue growth and EPS of $0.97 (in line with estimates), but the stock has faced a ~13–18% pullback amid AI/SaaS execution concerns even as most analysts maintain Buy ratings and a consensus price target of about $146.75.

Benjamin Edwards Inc. increased its position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 406.3% during the 4th quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 67,002 shares of the information technology services provider's stock after purchasing an additional 53,768 shares during the quarter. Benjamin Edwards Inc.'s holdings in ServiceNow were worth $10,263,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also added to or reduced their stakes in NOW. IAG Wealth Partners LLC boosted its holdings in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock worth $25,000 after purchasing an additional 18 shares during the last quarter. Noble Wealth Management PBC raised its position in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after acquiring an additional 128 shares during the period. Lodestone Wealth Management LLC bought a new stake in ServiceNow in the fourth quarter worth about $26,000. Albion Financial Group UT raised its position in ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock worth $26,000 after acquiring an additional 136 shares during the period. Finally, Avion Wealth raised its position in ServiceNow by 256.0% in the fourth quarter. Avion Wealth now owns 178 shares of the information technology services provider's stock worth $27,000 after acquiring an additional 128 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results and guidance support the growth story: ServiceNow reported strong subscription revenue growth (~22% YoY) and provided forward metrics that underpin its AI and workflow transition — a clear fundamental reason some investors remain bullish. ServiceNow (NOW) Announces Financial Results for Q1 2026
• Positive Sentiment: Analyst backing and higher targets: Major brokers continue to rate NOW as a Buy (high proportion of analysts bullish); Evercore ISI maintained a buy and Citi raised its price target to $158, supporting upside narratives versus current pricing. Evercore ISI Maintains Buy Rating on ServiceNow Inc. (NOW) Citigroup Raises Price Target
• Positive Sentiment: Partnerships and partner ecosystem expansion: New collaborations (Simplify Alpha for health plans, Brightfin and partner activity highlighted at Knowledge 2026) and third‑party recognition (Atos/partner rankings) strengthen ServiceNow’s go‑to‑market for AI-native workflow products. These help support long‑term revenue expansion opportunities. ServiceNow And Simplify Alpha Target Health Plan Costs With AI Workflows
• Neutral Sentiment: Insider sale disclosed: An insider sold about $799,859 of stock — a data point to monitor, though single insider transactions aren’t decisive without context on timing and reason. ServiceNow NYSE: NOW Insider Sells $799,859.20 in Stock
• Negative Sentiment: Near‑term execution concerns and sell‑side/media narrative: Coverage highlights delayed Middle East deals and intensifying SaaS competition as reasons for a month‑long ~13% slide, which has amplified investor anxiety and pressured the stock despite healthy fundamentals. ServiceNow Drops 13.4% in a Month: Buy, Sell or Hold the Stock?
• Negative Sentiment: Sentiment headwinds from “SaaSpocalypse” debate: Media and some traders have punished the stock after the earnings reaction; commentators and analysts are publicly pushing back, but short‑term sentiment risk remains elevated. Analysts Push Back on SaaSpocalypse: Is ServiceNow a Screaming Buy?

Insider Buying and Selling at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business's stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares of the company's stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Jacqueline P. Canney sold 8,927 shares of the business's stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the completion of the sale, the insider directly owned 29,531 shares in the company, valued at approximately $2,645,977.60. This trade represents a 23.21% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 25,164 shares of company stock worth $2,497,021. 0.34% of the stock is currently owned by company insiders.

ServiceNow Stock Performance

NYSE NOW opened at $91.23 on Monday. The company's 50 day moving average is $103.45 and its 200-day moving average is $134.58. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $211.48. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13. The firm has a market cap of $94.06 billion, a P/E ratio of 54.37, a price-to-earnings-growth ratio of 1.61 and a beta of 0.82.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the previous year, the firm posted $0.81 earnings per share. The company's quarterly revenue was up 22.1% compared to the same quarter last year. Sell-side analysts predict that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

Wall Street Analyst Weigh In

NOW has been the topic of several research reports. DA Davidson lowered their price objective on shares of ServiceNow from $220.00 to $190.00 and set a "buy" rating on the stock in a research report on Thursday, April 23rd. Wells Fargo & Company lowered their price objective on shares of ServiceNow from $185.00 to $160.00 and set an "overweight" rating on the stock in a research report on Thursday, April 23rd. Mizuho lowered their price objective on shares of ServiceNow from $150.00 to $140.00 and set an "outperform" rating on the stock in a research report on Thursday, April 23rd. Macquarie Infrastructure lowered their price objective on shares of ServiceNow from $172.00 to $140.00 and set a "neutral" rating on the stock in a research report on Thursday, January 29th. Finally, Sanford C. Bernstein lifted their price objective on shares of ServiceNow from $219.00 to $226.00 and gave the stock an "outperform" rating in a research report on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company's stock. According to data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus price target of $146.75.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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