Bogart Wealth LLC Cuts Stake in Salesforce Inc. $CRM

Key Points

• Bogart Wealth LLC reduced its stake in Salesforce by 98.5% in Q4, selling 58,894 shares and retaining 892 shares valued at about $236,000, according to its latest 13F filing.
• Two insiders—Director David Blair Kirk and Director Laura Alber—each bought roughly 2,570 shares in March at about $194.6 per share, increasing their positions by about 23% and 37%, respectively.
• Salesforce has authorized a $25 billion stock buyback, recently beat quarterly EPS estimates ($3.81 vs. $3.05), and raised its quarterly dividend to $0.44, underscoring capital returns alongside strong earnings.

Bogart Wealth LLC reduced its stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 98.5% during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 892 shares of the CRM provider's stock after selling 58,894 shares during the period. Bogart Wealth LLC's holdings in Salesforce were worth $236,000 as of its most recent SEC filing.

Other large investors have also modified their holdings of the company. Marquette Asset Management LLC acquired a new stake in Salesforce during the 3rd quarter worth approximately $26,000. Board of the Pension Protection Fund acquired a new stake in Salesforce during the 4th quarter worth approximately $26,000. Key Capital Management INC acquired a new stake in Salesforce during the 4th quarter worth approximately $26,000. Legacy Bridge LLC acquired a new stake in Salesforce during the 4th quarter worth approximately $27,000. Finally, Texas Capital Bancshares Inc TX acquired a new stake in Salesforce during the 3rd quarter worth approximately $28,000. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: U.K. regulated industries (financial services, government) are moving from AI pilots to operational generative-AI and autonomous workflows on Salesforce’s platform, reinforcing Salesforce’s role as a core enterprise platform in a tightly regulated market. Salesforce AI Adoption In U.K. Regulated Sectors Meets Depressed Valuation
• Positive Sentiment: Salesforce/Slack filed an antitrust suit in the U.K. against Microsoft over Teams bundling—an aggressive competitive/legal move that could limit Microsoft’s ability to leverage bundling and help Slack/Salesforce win enterprise deals if regulators act. Salesforce sues Microsoft in UK over Teams bundling
• Positive Sentiment: Analysts and outlets highlight Salesforce as a leading play in the emerging agentic-AI era, alongside Amazon and Alphabet—supporting longer-term growth expectations tied to AI-driven enterprise workflows. 3 Stocks Leading the Charge in the Agentic AI Era (CRM)
• Positive Sentiment: Zacks and other value-focused commentary frame CRM as an attractive value/quality stock given recent multiple compression, solid EPS beat, and guidance—supporting buy-side interest from value investors. Here's Why Salesforce (CRM) is a Strong Value Stock
• Positive Sentiment: CEO Marc Benioff’s public stance that AI won’t eliminate entry-level jobs and the plan to hire 1,000 new grads is a pro-growth/PR message that may ease concerns about social pushback and support talent pipeline expansion. Salesforce CEO Marc Benioff Says AI Won’t Kill Entry-Level Jobs and He’s Hiring 1,000 New Grads to Prove It
• Neutral Sentiment: Investor letters (Hotchkis & Wiley) and coverage highlight Salesforce’s resilient business model amid market volatility—supportive context but not immediate catalysts. What Makes Salesforce (CRM) a Resilient Business Model?
• Neutral Sentiment: Coverage noting the lawsuit’s spotlight on Salesforce’s AI workflow ambitions frames the legal action as both competitive strategy and public messaging—worth monitoring for regulatory timing and outcomes. Salesforce Lawsuit Against Microsoft Puts AI Workflow Ambitions In Focus
• Negative Sentiment: Analysts and reports flag a pricing issue with Agentforce (Salesforce’s AI agent product); Truist says it’s fixable, but execution and pricing changes could pressure near-term margins or customer adoption if not resolved. Salesforce (CRM): Agentforce Has a Pricing Problem, and Truist Says It’s Fixable

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk bought 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the purchase, the director owned 13,689 shares in the company, valued at $2,664,153.18. This represents a 23.11% increase in their position. The purchase was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, Director Laura Alber bought 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Corporate insiders own 3.00% of the company's stock.

Analyst Ratings Changes

CRM has been the subject of a number of research analyst reports. The Goldman Sachs Group reissued a "buy" rating and set a $281.00 target price on shares of Salesforce in a research report on Thursday, February 26th. JPMorgan Chase & Co. dropped their target price on shares of Salesforce from $365.00 to $320.00 and set an "overweight" rating for the company in a research report on Thursday, February 26th. Oppenheimer dropped their target price on shares of Salesforce from $275.00 to $250.00 and set an "outperform" rating for the company in a research report on Thursday, February 26th. Sanford C. Bernstein dropped their target price on shares of Salesforce from $223.00 to $194.00 and set an "underperform" rating for the company in a research report on Thursday, February 26th. Finally, Barclays dropped their target price on shares of Salesforce from $265.00 to $252.00 and set an "overweight" rating for the company in a research report on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Salesforce presently has an average rating of "Moderate Buy" and an average target price of $279.18.

Salesforce Stock Performance

Salesforce stock opened at $181.33 on Thursday. The stock has a market cap of $148.36 billion, a P/E ratio of 23.22, a price-to-earnings-growth ratio of 1.31 and a beta of 1.29. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The stock has a 50 day moving average of $186.84 and a 200-day moving average of $220.75. Salesforce Inc. has a 52 week low of $163.52 and a 52 week high of $296.05.

Salesforce (NYSE:CRM - Get Free Report) last released its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, beating the consensus estimate of $3.05 by $0.76. The company had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The business's revenue was up 12.1% on a year-over-year basis. During the same period in the prior year, the business posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, analysts expect that Salesforce Inc. will post 9.71 EPS for the current fiscal year.

Salesforce declared that its Board of Directors has initiated a stock buyback program on Monday, March 16th that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock buyback programs are typically a sign that the company's board of directors believes its stock is undervalued.

Salesforce Increases Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were paid a dividend of $0.44 per share. This is an increase from Salesforce's previous quarterly dividend of $0.42. The ex-dividend date was Thursday, April 9th. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. Salesforce's dividend payout ratio (DPR) is currently 22.54%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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