Brilliance Asset Management Ltd. Buys New Shares in Meta Platforms, Inc. $META

Key Points

• Brilliance Asset Management acquired 41,137 Meta shares worth approximately $23.2 million in the second quarter, making Meta its fourth-largest holding and representing about 6.8% of its portfolio.
• Institutional investors and hedge funds own approximately 79.91% of Meta’s stock, with several firms increasing their positions during the quarter.
• Meta reported quarterly revenue of $60.8 billion, up 28% year over year, though EPS of $6.18 missed analyst expectations. Analysts maintain a “Moderate Buy” consensus rating with an average price target of $788.88.

Brilliance Asset Management Ltd. acquired a new position in Meta Platforms, Inc. (NASDAQ:META - Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired 41,137 shares of the social networking company's stock, valued at approximately $23,172,000. Meta Platforms makes up approximately 6.8% of Brilliance Asset Management Ltd.'s portfolio, making the stock its 4th largest position.

Other hedge funds and other institutional investors also recently made changes to their positions in the company. Fairtree Asset Management Pty Ltd increased its stake in shares of Meta Platforms by 18.6% in the second quarter. Fairtree Asset Management Pty Ltd now owns 18,777 shares of the social networking company's stock worth $10,577,000 after purchasing an additional 2,939 shares in the last quarter. Abbot Financial Management Inc. lifted its stake in shares of Meta Platforms by 53.5% during the 2nd quarter. Abbot Financial Management Inc. now owns 2,845 shares of the social networking company's stock valued at $1,603,000 after buying an additional 991 shares in the last quarter. Ashton Thomas Securities LLC boosted its holdings in Meta Platforms by 17.4% in the 1st quarter. Ashton Thomas Securities LLC now owns 18,000 shares of the social networking company's stock worth $10,299,000 after buying an additional 2,670 shares during the period. WMS Group LLC bought a new position in Meta Platforms in the 4th quarter worth approximately $876,000. Finally, Czech National Bank grew its stake in Meta Platforms by 4.9% in the 2nd quarter. Czech National Bank now owns 625,079 shares of the social networking company's stock valued at $352,101,000 after buying an additional 29,411 shares in the last quarter. 79.91% of the stock is owned by institutional investors and hedge funds.

Meta Platforms Price Performance

META opened at $673.31 on Thursday. The company has a current ratio of 2.23, a quick ratio of 2.23 and a debt-to-equity ratio of 0.32. The stock has a market capitalization of $1.72 trillion, a P/E ratio of 25.36, a PEG ratio of 1.16 and a beta of 1.25. The stock has a 50-day moving average price of $605.39 and a 200-day moving average price of $609.16. Meta Platforms, Inc. has a 12-month low of $520.26 and a 12-month high of $790.80.

Meta Platforms (NASDAQ:META - Get Free Report) last issued its earnings results on Wednesday, July 29th. The social networking company reported $6.18 earnings per share (EPS) for the quarter, missing the consensus estimate of $7.19 by ($1.01). The firm had revenue of $60.80 billion during the quarter, compared to analysts' expectations of $60.22 billion. Meta Platforms had a return on equity of 33.18% and a net margin of 29.83%.The firm's quarterly revenue was up 28.0% compared to the same quarter last year. During the same period in the prior year, the company earned $7.14 EPS. Equities analysts predict that Meta Platforms, Inc. will post 28.17 earnings per share for the current fiscal year.

Meta Platforms Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Monday, September 28th. Stockholders of record on Monday, September 21st will be paid a dividend of $0.525 per share. This represents a $2.10 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, September 21st. Meta Platforms's dividend payout ratio is 7.91%.

Insider Transactions at Meta Platforms

In related news, CFO Susan Li sold 9,196 shares of Meta Platforms stock in a transaction on Tuesday, August 18th. The shares were sold at an average price of $550.61, for a total value of $5,063,409.56. Following the transaction, the chief financial officer directly owned 13,186 shares of the company's stock, valued at $7,260,343.46. The trade was a 41.09% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Javier Olivan sold 3,348 shares of the company's stock in a transaction on Monday, July 6th. The shares were sold at an average price of $600.97, for a total transaction of $2,012,047.56. Following the sale, the chief operating officer owned 9,498 shares of the company's stock, valued at $5,708,013.06. This represents a 26.06% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 61,758 shares of company stock valued at $37,709,420. 13.53% of the stock is currently owned by insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have issued reports on the stock. Wedbush boosted their target price on shares of Meta Platforms from $595.00 to $650.00 and gave the company a "neutral" rating in a report on Friday, September 11th. UBS Group cut their price target on Meta Platforms from $766.00 to $715.00 and set a "buy" rating for the company in a report on Thursday, July 30th. Citigroup reaffirmed a "buy" rating and set a $800.00 target price on shares of Meta Platforms in a report on Wednesday. Piper Sandler reiterated an "overweight" rating and issued a $785.00 target price (down from $800.00) on shares of Meta Platforms in a research note on Thursday, July 30th. Finally, Evercore reissued an "outperform" rating on shares of Meta Platforms in a report on Thursday, July 30th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and nine have assigned a Hold rating to the stock. Based on data from MarketBeat, Meta Platforms presently has a consensus rating of "Moderate Buy" and a consensus price target of $788.88.

More Meta Platforms News

Here are the key news stories impacting Meta Platforms this week:

• Positive Sentiment: AI subscriptions create a potential new revenue stream. Meta launched Meta One subscription tiers offering expanded access to AI tools and premium features across Facebook, Instagram and WhatsApp. The company says the program has reached 15 million subscriptions and trials, supporting the case that Meta can generate recurring revenue beyond advertising. Reuters article on Meta One subscriptions
• Positive Sentiment: Analysts remain bullish. Rosenblatt reaffirmed a Buy rating with an $886 price target, while JPMorgan highlighted improving AI monetization and better advertising performance. Citi also said next week’s developers conference could provide a catalyst if Meta unveils compelling AI and hardware updates. Citi commentary on Meta’s upcoming event
• Positive Sentiment: New hardware and infrastructure initiatives could broaden Meta’s AI ecosystem. Meta reportedly plans to launch camera-free smart glasses this fall, while expanded use of proprietary AI chips could reduce reliance on Nvidia and potentially lower computing costs. Reuters article on camera-free smart glasses
• Neutral Sentiment: Management is defending a faster, company-led AI development strategy. CEO Mark Zuckerberg said Meta delayed its Muse AI agent to address safety concerns but opposed broad development slowdowns, favoring independent evaluators and internal safeguards.
• Negative Sentiment: Regulatory and execution risks remain. BMO identified expanding age-verification requirements as a potential challenge, while new restrictions on youth-oriented advertising practices could increase Meta’s legal and compliance costs. Investors are also watching the company’s large AI infrastructure commitments, which could pressure free cash flow if advertising growth or AI utilization disappoints.
• Neutral Sentiment: Insider selling adds a limited cautionary signal. COO Javier Olivan sold shares worth roughly $1.0 million under a pre-arranged Rule 10b5-1 trading plan. The transactions reduce his holdings but do not necessarily indicate a change in management’s outlook.

Meta Platforms Company Profile

Meta Platforms, Inc develops technologies that help people connect, communicate and build communities online. The company's principal products include Facebook, Instagram, Messenger, WhatsApp and Threads, which enable social networking, messaging, content sharing and digital communication.

Meta generates most of its business through advertising displayed across its family of apps. It also develops artificial intelligence technologies, business messaging tools and hardware and software through its Reality Labs division, including Quest virtual- and mixed-reality devices and related experiences.

The company was founded as Facebook in 2004 by Mark Zuckerberg and was renamed Meta Platforms in 2021 to reflect its broader focus on building the metaverse.

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