Burney Co. Raises Stake in Netflix, Inc. $NFLX

Key Points

• Burney Co. increased its Netflix stake by 741.5% in Q4 to 226,386 shares (about $21.23M), making NFLX roughly 0.7% of its holdings and its 28th largest position.
• Significant insider selling has occurred recently: CEO Gregory K. Peters sold 105,781 shares (a ~46% reduction), director Bradford L. Smith sold 31,790 shares, and insiders disposed of 1,543,023 shares worth ~$141.1M over the past 90 days.
• Analyst sentiment and institutional buying have turned more positive—multiple price-target raises, ad-tier traction and margin/buyback upside are cited—setting up Q1 earnings on April 16 as the next key catalyst (average price target ≈ $115.50).

Burney Co. grew its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 741.5% during the 4th quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 226,386 shares of the Internet television network's stock after purchasing an additional 199,482 shares during the period. Netflix makes up about 0.7% of Burney Co.'s holdings, making the stock its 28th largest position. Burney Co.'s holdings in Netflix were worth $21,226,000 as of its most recent filing with the SEC.

Other institutional investors also recently made changes to their positions in the company. Imprint Wealth LLC purchased a new stake in shares of Netflix in the 3rd quarter worth about $25,000. First Financial Corp IN boosted its position in shares of Netflix by 900.0% in the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network's stock worth $25,000 after buying an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. boosted its position in shares of Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network's stock worth $25,000 after buying an additional 239 shares in the last quarter. Retirement Wealth Solutions LLC purchased a new stake in shares of Netflix in the 3rd quarter worth about $28,000. Finally, MB Levis & Associates LLC boosted its position in shares of Netflix by 177.8% in the 4th quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network's stock worth $28,000 after buying an additional 192 shares in the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other Netflix news, CEO Gregory K. Peters sold 105,781 shares of the company's stock in a transaction dated Thursday, January 29th. The shares were sold at an average price of $82.94, for a total value of $8,773,476.14. Following the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at approximately $10,130,291.60. This represents a 46.41% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Bradford L. Smith sold 31,790 shares of the company's stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the completion of the transaction, the director owned 79,690 shares in the company, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 1,543,023 shares of company stock worth $141,145,842 in the last 90 days. 1.37% of the stock is currently owned by corporate insiders.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

Netflix Price Performance

NASDAQ:NFLX opened at $103.02 on Monday. The firm has a market cap of $434.96 billion, a price-to-earnings ratio of 40.77, a price-to-earnings-growth ratio of 1.56 and a beta of 1.67. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The company's 50-day moving average is $89.88 and its two-hundred day moving average is $98.97. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last released its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm's quarterly revenue was up 17.6% on a year-over-year basis. During the same period in the prior year, the firm earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.

Wall Street Analyst Weigh In

NFLX has been the topic of several recent research reports. Loop Capital set a $104.00 price objective on shares of Netflix in a research report on Tuesday, January 27th. HSBC boosted their price objective on shares of Netflix from $106.00 to $114.00 and gave the stock a "buy" rating in a research report on Friday. Wells Fargo & Company initiated coverage on shares of Netflix in a research report on Monday, March 9th. They issued an "equal weight" rating and a $105.00 price objective on the stock. KeyCorp set a $110.00 price objective on shares of Netflix and gave the stock an "overweight" rating in a research report on Friday, January 16th. Finally, Deutsche Bank Aktiengesellschaft reiterated a "hold" rating and issued a $98.00 price objective (up from $95.00) on shares of Netflix in a research report on Wednesday, January 21st. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average price target of $115.50.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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