Burns J W & Co. Inc. NY Buys 133,140 Shares of Netflix, Inc. $NFLX

Key Points

• Burns J W & Co. Inc. NY boosted its Netflix stake by 914.5% in Q4, purchasing an additional 133,140 shares to hold 147,698 shares valued at about $13.85 million (≈1.5% of the firm's portfolio, its 15th largest holding).
• Company insiders have been net sellers recently — including Reed Hastings (sold 426,290 shares) and the CFO (sold 57,260 shares) — with insiders offloading 1,520,133 shares worth $137.26M in the last quarter; insiders now own 1.37% of the stock.
• Operationally Netflix shows momentum — ad revenue reportedly rose ~2.5x to ~$1.5B and the BTS Seoul livestream drew 18.4 million viewers — while analysts maintain a "Moderate Buy" consensus with an average price target of $114.35.

Burns J W & Co. Inc. NY boosted its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 914.5% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund owned 147,698 shares of the Internet television network's stock after purchasing an additional 133,140 shares during the period. Netflix accounts for about 1.5% of Burns J W & Co. Inc. NY's investment portfolio, making the stock its 15th biggest holding. Burns J W & Co. Inc. NY's holdings in Netflix were worth $13,848,000 as of its most recent filing with the SEC.

A number of other hedge funds have also recently bought and sold shares of NFLX. Vanguard Group Inc. boosted its holdings in shares of Netflix by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock valued at $46,183,983,000 after buying an additional 142,238 shares during the last quarter. State Street Corp grew its stake in shares of Netflix by 2.1% in the second quarter. State Street Corp now owns 17,444,013 shares of the Internet television network's stock valued at $23,359,801,000 after buying an additional 360,604 shares in the last quarter. Nordea Investment Management AB increased its holdings in Netflix by 886.6% during the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock worth $902,798,000 after buying an additional 8,688,113 shares during the last quarter. Assenagon Asset Management S.A. increased its holdings in Netflix by 983.1% during the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network's stock worth $584,529,000 after buying an additional 5,658,740 shares during the last quarter. Finally, Norges Bank bought a new stake in Netflix during the second quarter worth $7,929,645,000. 80.93% of the stock is currently owned by institutional investors.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Ad business accelerating — reports show Netflix’s advertising revenue jumped roughly 2.5x to about $1.5B, driven by AI targeting and global scale, supporting the company’s monetization thesis and near-term revenue upside. Netflix Rides on Strong Advertising Revenues: More Upside Ahead?
• Positive Sentiment: Huge live-audience engagement — Netflix said the BTS Seoul concert livestream drew 18.4 million global viewers, signaling strong reach for live and event-based programming that can boost subscriptions and ad inventory value. BTS Seoul concert livestream draws 18.4 million global viewers, Netflix says
• Positive Sentiment: Ad product expansion — Joey Ai announced premium advertising opportunities on Netflix Canada, indicating continued third‑party interest in Netflix’s ad platform and potential to expand ad revenue internationally. Joey Ai Expands Netflix Advertising Opportunities in Canada
• Positive Sentiment: Analyst backing — recent upgrades and reiterated Outperform ratings (including Erste Group and Bernstein coverage) provide short-term buy-side support and may underpin today’s upward move. Sentiment Shifts on These Beaten Down Stocks: NFLX, ORCL
• Neutral Sentiment: Marketing tie-ins widen reach — a McDonald’s tie-in with the Netflix film “KPop Demon Hunters” is expected to drive mass awareness (analyst suggests big sales for McDonald’s), offering promotional upside for Netflix but limited direct revenue impact. Gonna be golden: These ‘KPop Demon Hunters’ meals could make McDonald’s $100 million
• Neutral Sentiment: Strategic content moves — partnerships like the Warner Music first‑look deal and Netflix walking away from a Warner Bros. acquisition both reshape content strategy; they affect medium‑term growth mix but are mixed for near-term stock direction. Is Netflix’s (NFLX) Warner Music Deal a Clue to Its Next Advertising Growth Lever?
• Negative Sentiment: Valuation concerns — analysts note Netflix trades at ~7.3x price/sales and caution that slowing core growth plus heavy early‑2026 content spending could make the multiple look stretched, leaving the stock vulnerable if ad or subscriber momentum softens. Is Netflix Stock's 7.3X PS Still Worth it? Buy, Sell, or Hold?
• Negative Sentiment: Investor sentiment and Q4 concerns — investor letters and coverage flag lingering sentiment pressure from recent quarters and strategic uncertainty, which can weigh on multiples despite operational progress. Investors’ Concerns Hurt Netflix (NFLX) in Q4

Insider Buying and Selling at Netflix

In other Netflix news, Director Reed Hastings sold 426,290 shares of Netflix stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $91.67, for a total value of $39,078,004.30. Following the completion of the sale, the director owned 3,940 shares in the company, valued at $361,179.80. The trade was a 99.08% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CFO Spencer Adam Neumann sold 57,260 shares of the business's stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the completion of the sale, the chief financial officer directly owned 73,787 shares of the company's stock, valued at $7,046,658.50. This represents a 43.69% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 1,520,133 shares of company stock valued at $137,259,786 in the last quarter. Company insiders own 1.37% of the company's stock.

Netflix Stock Performance

Shares of NASDAQ NFLX opened at $92.28 on Thursday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The firm has a market cap of $389.62 billion, a price-to-earnings ratio of 36.52, a P/E/G ratio of 1.39 and a beta of 1.68. The stock's fifty day moving average price is $87.04 and its two-hundred day moving average price is $101.04. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts' consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The company's revenue was up 17.6% on a year-over-year basis. During the same quarter last year, the firm earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts forecast that Netflix, Inc. will post 24.58 EPS for the current year.

Analysts Set New Price Targets

A number of brokerages have commented on NFLX. Royal Bank Of Canada reiterated a "hold" rating on shares of Netflix in a research note on Wednesday, January 21st. Loop Capital set a $104.00 target price on shares of Netflix in a report on Tuesday, January 27th. Piper Sandler reiterated a "positive" rating and issued a $103.00 target price (down from $140.00) on shares of Netflix in a research note on Wednesday, January 21st. JPMorgan Chase & Co. assumed coverage on Netflix in a report on Monday, March 2nd. They set an "overweight" rating and a $120.00 price target for the company. Finally, Evercore assumed coverage on Netflix in a research report on Friday, February 27th. They set an "outperform" rating and a $115.00 price target on the stock. Two research analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have issued a Hold rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average target price of $114.35.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.