Clean Yield Group Has $3.91 Million Position in ServiceNow, Inc. $NOW

Key Points

• Clean Yield Group increased its stake in ServiceNow by 412.7% in Q4 to 25,513 shares worth about $3.91 million.
• Several large institutions (Nordea, Sumitomo Mitsui, Wellcome Trust, SG Americas, Aberdeen) also made substantial purchases, leaving 87.18% of ServiceNow owned by institutional investors.
• Despite positive AI adoption and new partnerships, the stock has faced headwinds—multiple analyst target cuts and a roughly 43% YTD drawdown—while trading near $94 with an average analyst target of $179.85 ("Moderate Buy").

Clean Yield Group increased its holdings in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 412.7% during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 25,513 shares of the information technology services provider's stock after acquiring an additional 20,537 shares during the quarter. Clean Yield Group's holdings in ServiceNow were worth $3,908,000 as of its most recent SEC filing.

A number of other institutional investors have also made changes to their positions in NOW. Nordea Investment Management AB increased its holdings in shares of ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock worth $720,325,000 after acquiring an additional 3,743,087 shares during the last quarter. Sumitomo Mitsui Trust Group Inc. grew its holdings in ServiceNow by 385.9% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider's stock valued at $398,202,000 after buying an additional 2,064,440 shares in the last quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST grew its holdings in ServiceNow by 400.0% in the 4th quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST now owns 2,250,000 shares of the information technology services provider's stock valued at $344,678,000 after buying an additional 1,800,000 shares in the last quarter. SG Americas Securities LLC grew its holdings in ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider's stock valued at $276,579,000 after buying an additional 1,789,388 shares in the last quarter. Finally, Aberdeen Group plc grew its holdings in ServiceNow by 405.0% in the 4th quarter. Aberdeen Group plc now owns 1,448,931 shares of the information technology services provider's stock valued at $221,962,000 after buying an additional 1,162,005 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Expanded Latin America footprint — ServiceNow announced new data centers in Rio de Janeiro and Brasilia and reports record enterprise adoption in Brazil, positioning the platform as an AI-powered workflow hub for large regional customers; this supports revenue growth and local compliance demand. ServiceNow Expands AI Workflow Hub In Brazil As Regional Role Grows
• Positive Sentiment: Modest Q1 beat expected — previews point to a modest quarter beat driven by early AI-driven demand, which reduces near-term earnings risk and is a catalyst ahead of the April 22 earnings report. ServiceNow Seen Delivering Modest Q1 Beat
• Positive Sentiment: Risk‑on market flows into quality SaaS — broader risk‑on buying (partly driven by easing geopolitical tensions) has pushed investors back into high‑margin subscription names like ServiceNow that have clear AI monetization paths. Atlassian and Shopify Shares Are Soaring, What You Need To Know
• Positive Sentiment: Product partnerships add enterprise AI value — a new alliance with Qlik to surface governed analytics inside ServiceNow workflows strengthens the company’s position as an “enterprise AI nerve center,” which can expand wallet share. ServiceNow Qlik Alliance Aims To Make NOW The Enterprise AI Nerve Center
• Neutral Sentiment: Partner ecosystem updates and integrations (e.g., TrustCloud, top partner recognitions) boost go‑to‑market execution but are incremental near-term revenue drivers. TrustCloud Brings AI-Driven Cyber Risk Automation Directly Into ServiceNow
• Neutral Sentiment: Execution gap highlighted in CX research — ServiceNow’s India CX report shows leaders investing in AI but customers not yet feeling the impact, which signals both opportunity and execution risk. 48% of Indian Customers Cite Lack of Empathy in CX, But Only 19% of Leaders Address It with AI - Reports ServiceNow
• Negative Sentiment: Analyst target cuts and cautious notes — multiple firms trimmed price targets (Citi cut to $177; BMO to $120; Oppenheimer lowered its target), keeping ratings but signaling valuation and near‑term growth concern. Citi Slashes ServiceNow's Target to $177: Is the AI Workflow Giant Losing Its Edge?
• Negative Sentiment: Large YTD drawdown and bearish headlines — coverage noting a roughly 43% YTD decline and skeptical writeups amplify downside sentiment and valuation questions ahead of earnings. ServiceNow (NOW) Stock Plunges 43% in 2026 — Time to Buy the Selloff?

Analyst Ratings Changes

A number of research analysts have commented on NOW shares. TD Cowen decreased their price objective on ServiceNow from $200.00 to $185.00 and set a "buy" rating on the stock in a report on Thursday, January 29th. HSBC decreased their price objective on ServiceNow from $266.40 to $226.00 and set a "buy" rating on the stock in a report on Friday, January 30th. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on ServiceNow in a report on Thursday, January 29th. Citigroup reaffirmed a "buy" rating and issued a $177.00 price objective (down from $237.00) on shares of ServiceNow in a report on Wednesday. Finally, BNP Paribas Exane raised ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 price objective on the stock in a report on Monday, March 16th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat, ServiceNow presently has an average rating of "Moderate Buy" and an average target price of $179.85.

ServiceNow Stock Performance

NOW opened at $94.11 on Thursday. The firm has a market cap of $97.51 billion, a P/E ratio of 56.42, a price-to-earnings-growth ratio of 1.47 and a beta of 1.01. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The business's fifty day moving average is $105.93 and its 200-day moving average is $141.78.

ServiceNow (NYSE:NOW - Get Free Report) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.ServiceNow's quarterly revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the firm posted $0.73 EPS. Sell-side analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Insider Transactions at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company's stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 3,696 shares of the stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider directly owned 8,061 shares in the company, valued at approximately $820,367.97. This trade represents a 31.44% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is owned by corporate insiders.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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