Crossmark Global Holdings Inc. Buys 18,367 Shares of Etsy, Inc. $ETSY

Key Points

• Crossmark Global Holdings boosted its Etsy stake by 350.4% in Q3, buying 18,367 shares to hold 23,609 shares worth about $1.57 million.
• Significant insider selling has occurred recently — CEO Josh Silverman sold 86,666 shares (a ~48.9% reduction) and insiders disposed of 116,058 shares (~$6.58M) over 90 days, with insiders now owning 2.80% of the company.
• Etsy's board authorized a $750 million share buyback (up to ~14.2% of shares) while analysts have trimmed targets and the consensus rating is a "Hold" with an average target of $60.40.

Crossmark Global Holdings Inc. boosted its position in shares of Etsy, Inc. (NASDAQ:ETSY - Free Report) by 350.4% during the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 23,609 shares of the specialty retailer's stock after acquiring an additional 18,367 shares during the period. Crossmark Global Holdings Inc.'s holdings in Etsy were worth $1,567,000 at the end of the most recent quarter.

Several other large investors have also recently added to or reduced their stakes in the company. Heritage Wealth Advisors boosted its stake in Etsy by 476.5% during the second quarter. Heritage Wealth Advisors now owns 490 shares of the specialty retailer's stock worth $25,000 after buying an additional 405 shares in the last quarter. Elevation Point Wealth Partners LLC acquired a new position in shares of Etsy in the 2nd quarter valued at $35,000. Employees Retirement System of Texas acquired a new position in shares of Etsy in the 2nd quarter valued at $47,000. SJS Investment Consulting Inc. lifted its holdings in shares of Etsy by 12,600.0% during the 3rd quarter. SJS Investment Consulting Inc. now owns 762 shares of the specialty retailer's stock worth $51,000 after acquiring an additional 756 shares during the period. Finally, Abich Financial Wealth Management LLC bought a new position in shares of Etsy during the 3rd quarter worth about $51,000. Institutional investors and hedge funds own 99.53% of the company's stock.

Etsy News Summary

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: BTIG argues Etsy stands to gain if OpenAI scales back on on‑platform checkout, reducing fears of AI disintermediation and leaving more commerce to marketplaces like Etsy. Etsy has the most to gain from OpenAI's Instant Checkout pivot -- BTIG
• Positive Sentiment: Splitit and Google’s Universal Commerce Protocol (UCP) adoption — built with partners including Etsy — supports agentic commerce standards that could make cross‑platform, AI‑driven purchases easier for Etsy sellers and buyers. Splitit Backs Google's Universal Commerce Protocol (UCP), Advancing Agentic Commerce with Card-Linked Installments
• Positive Sentiment: PrintKK integration gives Etsy sellers access to print‑on‑demand fulfillment across ~200 countries, lowering sellers’ inventory burdens and improving global reach — a direct boost to marketplace supply capabilities. PrintKK Partners with Etsy, Giving Sellers Access to Print-on-Demand Fulfillment Across Nearly 200 Countries
• Positive Sentiment: Analyst commentary (reported broadly) that OpenAI may pull back on embedded checkout is being treated as a relief for marketplaces; that narrative can limit disruption risk to Etsy's core model. Booking Stock, Expedia, DoorDash Jump. Here's What's Behind A 'Relief Rally.'
• Neutral Sentiment: Articles comparing year‑to‑date sector performance show Etsy’s returns versus peers; useful for context but they don’t introduce new company‑specific catalysts. Has Etsy (ETSY) Outpaced Other Retail-Wholesale Stocks This Year?
• Neutral Sentiment: Zacks and other roundup pieces list Etsy as a candidate to play consumer/gig‑economy trends — positive framing but high level. Has Etsy (ETSY) Outpaced Other Retail-Wholesale Stocks This Year?
• Neutral Sentiment: JD.com’s quarterly results and investment focus are industry noise (e‑commerce macro context) but not a direct driver for Etsy. JD's Q4 Earnings Surpass Estimates, Revenues Increase Y/Y
• Negative Sentiment: Insider selling: Director Charles Andrew Ballard sold 1,790 shares (~30.9% reduction in his holding), a visible insider disposition that can spook investors despite being a relatively small dollar amount. Insider Selling: Etsy NASDAQ: ETSY Director Sells 1,790 Shares of Stock
• Negative Sentiment: Recent analyst cuts and reduced price targets (UBS, Cantor Fitzgerald, Morgan Stanley, Deutsche Bank) weigh on sentiment; MarketBeat notes a consensus "Hold" with a ~$60.40 target. Etsy Stock Report and Analyst Notes

Wall Street Analyst Weigh In

A number of analysts recently weighed in on ETSY shares. UBS Group lowered their target price on shares of Etsy from $74.00 to $53.00 and set a "neutral" rating on the stock in a research note on Friday, February 20th. BTIG Research cut their price target on shares of Etsy from $74.00 to $65.00 and set a "buy" rating for the company in a research note on Thursday, February 19th. Needham & Company LLC lowered their price objective on Etsy from $76.00 to $65.00 and set a "buy" rating on the stock in a research note on Friday, February 20th. Canaccord Genuity Group dropped their target price on Etsy from $80.00 to $72.00 and set a "buy" rating for the company in a report on Friday, February 20th. Finally, Deutsche Bank Aktiengesellschaft cut their target price on Etsy from $63.00 to $54.00 and set a "hold" rating for the company in a research report on Tuesday, February 24th. One research analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eighteen have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, Etsy currently has an average rating of "Hold" and an average target price of $60.40.

Insider Activity

In other news, insider Josh Silverman sold 86,666 shares of Etsy stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $57.46, for a total value of $4,979,828.36. Following the completion of the transaction, the insider owned 90,661 shares in the company, valued at approximately $5,209,381.06. The trade was a 48.87% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Charles Andrew Ballard sold 1,790 shares of the business's stock in a transaction that occurred on Wednesday, March 4th. The stock was sold at an average price of $55.74, for a total value of $99,774.60. Following the completion of the transaction, the director directly owned 4,006 shares in the company, valued at $223,294.44. The trade was a 30.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 116,058 shares of company stock worth $6,576,362. Insiders own 2.80% of the company's stock.

Etsy Stock Down 0.4%

Shares of ETSY stock opened at $56.42 on Monday. The company has a market capitalization of $5.43 billion, a P/E ratio of 45.50, a P/E/G ratio of 10.65 and a beta of 1.74. Etsy, Inc. has a 12-month low of $40.05 and a 12-month high of $76.51. The firm has a 50-day moving average price of $55.66 and a 200 day moving average price of $58.79.

Etsy declared that its Board of Directors has approved a share buyback plan on Thursday, December 18th that permits the company to repurchase $750.00 million in outstanding shares. This repurchase authorization permits the specialty retailer to purchase up to 14.2% of its stock through open market purchases. Stock repurchase plans are generally a sign that the company's board believes its shares are undervalued.

About Etsy

Etsy, Inc NASDAQ: ETSY operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy's revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.

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