Crossmark Global Holdings Inc. Purchases 96,675 Shares of Amazon.com, Inc. $AMZN

Key Points

• Crossmark Global Holdings increased its Amazon stake by 17.8% in the fourth quarter, buying 96,675 additional shares and bringing its total holdings to 638,406 shares worth about $147.4 million.
• Several analysts remain upbeat on Amazon, with recent reports from firms like Truist, BMO Capital Markets, UBS, Telsey, and BNP Paribas Exane lifting price targets and maintaining buy/outperform views. Overall, the stock has a Moderate Buy consensus and an average target price of $312.83.
• Amazon’s latest earnings beat expectations, posting $2.78 EPS on $181.52 billion in revenue, while investors are also focused on strong AWS and AI-related momentum as potential growth drivers.

Crossmark Global Holdings Inc. raised its position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 17.8% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 638,406 shares of the e-commerce giant's stock after buying an additional 96,675 shares during the quarter. Amazon.com makes up approximately 2.1% of Crossmark Global Holdings Inc.'s portfolio, making the stock its 4th biggest position. Crossmark Global Holdings Inc.'s holdings in Amazon.com were worth $147,357,000 at the end of the most recent quarter.

A number of other hedge funds have also modified their holdings of AMZN. Fairway Wealth LLC grew its position in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new stake in shares of Amazon.com in the third quarter valued at about $27,000. MilWealth Group LLC raised its holdings in shares of Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after buying an additional 79 shares during the last quarter. Bridge Generations Wealth Management LLC boosted its stake in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after buying an additional 233 shares during the period. Finally, Cooksen Wealth LLC grew its holdings in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after buying an additional 47 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity

In related news, SVP David Zapolsky sold 9,270 shares of the firm's stock in a transaction on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total value of $2,489,273.10. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at approximately $11,060,750.70. This trade represents a 18.37% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the firm's stock in a transaction on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the completion of the transaction, the chief executive officer owned 2,175,766 shares in the company, valued at $598,335,650. The trade was a 1.42% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 194,774 shares of company stock valued at $51,348,244. 8.90% of the stock is owned by corporate insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Truist raised its price target on Amazon and reiterated a buy rating, signaling confidence that the stock still has room to climb from current levels.
• Positive Sentiment: Amazon’s investment in Anthropic is drawing attention after the AI startup’s valuation surged, with several reports noting that Amazon benefits as Anthropic grows and that the relationship could become an increasingly valuable long-term asset for AWS.
• Positive Sentiment: Snowflake’s $6 billion AWS commitment and strong earnings have highlighted continued enterprise demand for Amazon Web Services, supporting the view that Amazon’s cloud business remains a key growth engine.
• Positive Sentiment: Multiple stories emphasized Amazon’s AI momentum, including AWS’s fastest growth in 15 quarters and plans to expand Bedrock with more advanced model offerings, reinforcing expectations that AI will keep driving revenue and margin expansion.
• Positive Sentiment: Prominent investors and commentators, including Cathie Wood and Jim Cramer, were cited as bullish on Amazon, which can help sentiment around the stock. Article: Jim Cramer Explains One of the Reasons “Amazon Stock Has Been Going Ever Higher”
• Neutral Sentiment: Amazon shut down an internal AI leaderboard after employees exaggerated usage scores, a sign the company is trying to control AI spending and improve discipline rather than a direct business setback. Article: Amazon says it shut down a token leaderboard: 'Don't use AI just to use AI'
• Neutral Sentiment: Coverage around Amazon nearing the $3 trillion market-cap milestone and outperforming since earnings is supportive, but it mostly reflects momentum already built into the stock rather than a new catalyst.
• Negative Sentiment: Australia’s competition regulator sued Amazon’s local unit over children’s backpacks lacking required battery warning labels, adding a regulatory overhang.
• Negative Sentiment: Blue Origin’s rocket explosion created a negative headline for Jeff Bezos’s broader empire, though the direct impact on Amazon is limited.
• Negative Sentiment: Some commentary also raised concerns about rising AI capital spending and margin pressure, which could matter if Amazon’s infrastructure buildout accelerates faster than monetization.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $270.64 on Monday. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $278.56. The firm's fifty day simple moving average is $245.38 and its 200 day simple moving average is $232.50. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The firm has a market capitalization of $2.91 trillion, a PE ratio of 32.37, a PEG ratio of 2.03 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. During the same period last year, the business posted $1.59 EPS. Amazon.com's revenue was up 16.6% compared to the same quarter last year. On average, sell-side analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current year.

Analysts Set New Price Targets

A number of research firms recently issued reports on AMZN. Phillip Securities raised Amazon.com from a "moderate buy" rating to a "buy" rating and set a $280.00 price target on the stock in a report on Wednesday, May 13th. BMO Capital Markets raised their price target on Amazon.com from $310.00 to $315.00 and gave the stock an "outperform" rating in a report on Thursday, April 23rd. UBS Group reissued a "buy" rating on shares of Amazon.com in a report on Wednesday. Telsey Advisory Group raised their price target on Amazon.com from $300.00 to $315.00 and gave the stock an "outperform" rating in a report on Thursday, April 30th. Finally, BNP Paribas Exane raised their price target on Amazon.com from $320.00 to $345.00 and gave the stock an "outperform" rating in a report on Tuesday, May 5th. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average target price of $312.83.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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