Discipline Wealth Solutions LLC Acquires 6,826 Shares of Amazon.com, Inc. $AMZN

Key Points

• Discipline Wealth Solutions LLC boosted its Amazon stake by 91.4%, buying 6,826 shares to hold 14,293 shares worth about $3.299 million.
• Amazon posted a Q1 double‑beat on revenue and EPS with AWS reaccelerating, sparking multiple analyst upgrades and a consensus price target near $310.
• Management warned of rising memory/chip costs and large AI capex that could pressure near‑term cash flow, while insiders sold roughly 128,035 shares (~$28.8M) in the last quarter, leaving insiders with 8.9% ownership.

Discipline Wealth Solutions LLC grew its position in Amazon.com, Inc. (NASDAQ:AMZN) by 91.4% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 14,293 shares of the e-commerce giant's stock after buying an additional 6,826 shares during the period. Discipline Wealth Solutions LLC's holdings in Amazon.com were worth $3,299,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently made changes to their positions in the company. Lifelong Wealth Advisors Inc. increased its stake in shares of Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant's stock valued at $402,000 after buying an additional 41 shares during the period. Financial Connections Group Inc. increased its stake in shares of Amazon.com by 2.6% in the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant's stock valued at $376,000 after buying an additional 42 shares during the period. Marquette Asset Management LLC increased its stake in shares of Amazon.com by 5.1% in the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant's stock valued at $205,000 after buying an additional 43 shares during the period. Western Financial Corp CA increased its stake in shares of Amazon.com by 1.5% in the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant's stock valued at $710,000 after buying an additional 44 shares during the period. Finally, Cadence Wealth Management LLC increased its stake in shares of Amazon.com by 3.5% in the 3rd quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant's stock valued at $292,000 after buying an additional 45 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Amazon.com Stock Up 0.0%

Shares of Amazon.com stock opened at $268.38 on Monday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a 12 month low of $183.85 and a 12 month high of $273.88. The business has a fifty day simple moving average of $223.63 and a 200 day simple moving average of $227.48. The stock has a market cap of $2.89 trillion, a PE ratio of 32.10, a price-to-earnings-growth ratio of 2.01 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to analysts' expectations of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm's quarterly revenue was up 16.6% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.59 earnings per share. Research analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.

Analysts Set New Price Targets

AMZN has been the subject of several research reports. The Goldman Sachs Group reissued a "buy" rating and issued a $325.00 target price (up from $275.00) on shares of Amazon.com in a research note on Thursday. President Capital lowered their target price on Amazon.com from $320.00 to $296.00 and set a "buy" rating for the company in a research note on Tuesday, February 10th. TD Securities raised Amazon.com to a "buy" rating in a research note on Monday, April 13th. Rothschild & Co Redburn set a $230.00 price objective on Amazon.com in a research note on Wednesday, January 21st. Finally, Wall Street Zen cut Amazon.com from a "buy" rating to a "hold" rating in a research note on Saturday, January 10th. One research analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat.com, Amazon.com currently has an average rating of "Moderate Buy" and a consensus price target of $310.25.

Insider Activity

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of Amazon.com stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, SVP David Zapolsky sold 10,649 shares of Amazon.com stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 128,035 shares of company stock valued at $28,827,479. Company insiders own 8.90% of the company's stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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