Diversified Management Inc. Takes Position in Amazon.com, Inc. $AMZN

Key Points

• Diversified Management Inc. bought 28,758 shares of Amazon in Q4 worth about $6.64 million, making AMZN roughly 1.5% of its holdings and its 13th-largest position.
• Amazon beat Q1 estimates with $2.78 EPS (vs. $1.63 expected) and $181.5B revenue (vs. $177.3B), spurring analyst upgrades and a consensus "Moderate Buy" target of $310.25.
• Several large institutions (Norges Bank, Nuveen, Goldman Sachs, Capital Research) materially increased stakes, leaving institutional investors owning about 72.20% of Amazon's stock.

Diversified Management Inc. bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm bought 28,758 shares of the e-commerce giant's stock, valued at approximately $6,638,000. Amazon.com makes up about 1.5% of Diversified Management Inc.'s holdings, making the stock its 13th biggest holding.

A number of other large investors have also modified their holdings of AMZN. Norges Bank acquired a new stake in shares of Amazon.com in the second quarter valued at about $27,438,011,000. Nuveen LLC acquired a new stake in Amazon.com during the 1st quarter valued at approximately $11,674,091,000. Laurel Wealth Advisors LLC grew its stake in Amazon.com by 22,085.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant's stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares in the last quarter. Goldman Sachs Group Inc. grew its stake in Amazon.com by 21.3% during the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant's stock valued at $11,017,657,000 after purchasing an additional 10,176,835 shares in the last quarter. Finally, Capital Research Global Investors grew its stake in Amazon.com by 11.3% during the 3rd quarter. Capital Research Global Investors now owns 94,284,962 shares of the e-commerce giant's stock valued at $20,702,362,000 after purchasing an additional 9,583,217 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Analyst Upgrades and Downgrades

A number of equities research analysts have weighed in on the company. KeyCorp raised their price objective on Amazon.com from $325.00 to $330.00 and gave the company an "overweight" rating in a research note on Thursday. Argus restated a "buy" rating and set a $325.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. Maxim Group raised their price objective on Amazon.com from $290.00 to $315.00 and gave the company a "buy" rating in a research note on Thursday. BMO Capital Markets raised their price objective on Amazon.com from $310.00 to $315.00 and gave the company an "outperform" rating in a research note on Thursday, April 23rd. Finally, Rothschild & Co Redburn set a $230.00 price objective on Amazon.com in a research note on Wednesday, January 21st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $310.25.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares of the company's stock, valued at $1,930,094.10. This trade represents a 65.37% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 20,500 shares of the stock in a transaction that occurred on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the transaction, the chief executive officer directly owned 499,861 shares in the company, valued at approximately $122,465,945. This represents a 3.94% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 128,035 shares of company stock worth $28,827,479 over the last quarter. 8.90% of the stock is owned by corporate insiders.

Amazon.com Trading Up 0.0%

NASDAQ:AMZN opened at $268.38 on Monday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The business's 50 day moving average is $223.63 and its two-hundred day moving average is $227.48. Amazon.com, Inc. has a 52 week low of $183.85 and a 52 week high of $273.88. The company has a market cap of $2.89 trillion, a PE ratio of 32.10, a P/E/G ratio of 2.01 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter last year, the business posted $1.59 EPS. Amazon.com's quarterly revenue was up 16.6% compared to the same quarter last year. On average, analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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