Diversify Advisory Services LLC Acquires 6,674 Shares of AppLovin Corporation $APP

Key Points

• Diversify Advisory Services increased its AppLovin stake by 39.9% in the third quarter, purchasing 6,674 additional shares for a total of 23,381 shares valued at approximately $6.8 million. Institutional investors collectively own 41.85% of the company.
• AppLovin’s latest quarter showed strong operating performance, with revenue rising 52.8% year over year to $1.92 billion and earnings per share of $3.76. Analysts maintain a consensus “Moderate Buy” rating, though several firms have recently lowered their price targets.
• Shares remain under pressure, opening at $267.90 near their 52-week low of $260.59 versus a high of $738.01. Investor concerns include slower advertising growth, AI-product execution, valuation, and securities litigation alleging the company overstated AI improvements.

Diversify Advisory Services LLC raised its holdings in AppLovin Corporation (NASDAQ:APP - Free Report) by 39.9% in the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 23,381 shares of the company's stock after purchasing an additional 6,674 shares during the quarter. Diversify Advisory Services LLC's holdings in AppLovin were worth $6,791,000 as of its most recent SEC filing.

Several other institutional investors have also recently bought and sold shares of APP. State Street Corp grew its holdings in shares of AppLovin by 28.3% during the second quarter. State Street Corp now owns 15,095,667 shares of the company's stock worth $7,777,741,000 after purchasing an additional 3,328,338 shares during the last quarter. WCM Investment Management LLC increased its stake in shares of AppLovin by 5.2% in the first quarter. WCM Investment Management LLC now owns 5,001,600 shares of the company's stock valued at $1,860,995,000 after buying an additional 245,290 shares in the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC raised its holdings in shares of AppLovin by 7.5% in the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 1,735,471 shares of the company's stock valued at $894,167,000 after buying an additional 121,605 shares during the last quarter. Bank of New York Mellon Corp bought a new position in shares of AppLovin in the second quarter valued at about $730,015,000. Finally, Amundi raised its holdings in shares of AppLovin by 19.5% in the second quarter. Amundi now owns 1,332,633 shares of the company's stock valued at $686,612,000 after buying an additional 217,214 shares during the last quarter. Institutional investors own 41.85% of the company's stock.

Key Headlines Impacting AppLovin

Here are the key news stories impacting AppLovin this week:

• Positive Sentiment: Some analysts view the decline as a buying opportunity. Recent commentary describes AppLovin as undervalued around current levels and highlights its AI-powered advertising platform, strong revenue growth, high net margins and potential for continued earnings expansion. AppLovin Corporation Stock Has Fallen Too Far
• Positive Sentiment: AppLovin’s upcoming third-quarter results are expected to show solid bottom-line growth. Its most recent quarter produced $1.92 billion in revenue, up 52.8% year over year, while earnings per share matched expectations at $3.76. Comparisons with Pinterest and Snap also emphasize AppLovin’s superior profitability and growth profile. What to Expect From AppLovin’s Q3 2026 Earnings Report
• Neutral Sentiment: Multiple law firms reminded investors of a November 16 lead-plaintiff deadline for a securities class action covering purchases from February 12 through August 5, 2026. The announcements mainly repeat existing litigation news and do not represent a court finding that AppLovin committed wrongdoing. Rosen AppLovin Securities Class Action Deadline
• Negative Sentiment: The litigation alleges that AppLovin overstated the consistency of improvements to its AI models and the readiness of its generative-AI video creative tool. The case follows sharp share declines after a July analyst report and the company’s August 5 results, increasing reputational and legal-risk overhang. AppLovin Securities Fraud Class Action
• Negative Sentiment: Analyst skepticism remains a major pressure point: Piper Sandler and Wells Fargo previously cut their price targets sharply after the second-quarter report, and Citigroup has also reduced its target. Concerns center on slower advertising growth, execution against AI-product expectations and whether elevated valuation assumptions remain justified. AppLovin Stock Sell or Buy Analysis

AppLovin Stock Down 1.7%

Shares of APP opened at $267.90 on Thursday. The business's fifty day moving average price is $302.12 and its two-hundred day moving average price is $408.98. The firm has a market capitalization of $89.65 billion, a price-to-earnings ratio of 20.59, a PEG ratio of 0.57 and a beta of 2.56. AppLovin Corporation has a 52 week low of $260.59 and a 52 week high of $738.01. The company has a debt-to-equity ratio of 1.11, a quick ratio of 4.30 and a current ratio of 4.30.

AppLovin (NASDAQ:APP - Get Free Report) last released its earnings results on Wednesday, August 5th. The company reported $3.76 earnings per share for the quarter, hitting analysts' consensus estimates of $3.76. The company had revenue of $1.92 billion during the quarter, compared to the consensus estimate of $1.94 billion. AppLovin had a return on equity of 193.10% and a net margin of 64.58%. The firm's quarterly revenue was up 52.8% on a year-over-year basis. During the same quarter in the previous year, the company posted $2.39 earnings per share. On average, analysts predict that AppLovin Corporation will post 15.67 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on APP. Piper Sandler reiterated a "neutral" rating on shares of AppLovin in a research report on Friday, October 2nd. Phillip Securities upgraded shares of AppLovin from a "moderate buy" rating to a "strong-buy" rating and lowered their price objective for the company from $635.00 to $610.00 in a research report on Tuesday, August 11th. Weiss Ratings upgraded shares of AppLovin from a "hold (c)" rating to a "hold (c+)" rating in a research report on Friday, October 16th. Deutsche Bank Aktiengesellschaft dropped their target price on shares of AppLovin from $660.00 to $580.00 and set a "buy" rating for the company in a research note on Thursday, August 6th. Finally, Daiwa Securities Group reduced their target price on shares of AppLovin from $569.00 to $345.00 and set an "outperform" rating on the stock in a research report on Wednesday, August 19th. Three analysts have rated the stock with a Strong Buy rating, seventeen have assigned a Buy rating and eight have assigned a Hold rating to the company's stock. Based on data from MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and an average target price of $507.75.

About AppLovin

AppLovin Corporation is a technology company that provides software and services designed to help mobile application developers grow, monetize and operate their businesses. Its platform supports user acquisition, advertising, mediation, analytics and other functions across the mobile app ecosystem.

The company's principal products include AppDiscovery, which helps developers market their applications and acquire users; MAX, an in-app bidding and monetization platform; and its AXON technology, an artificial intelligence-powered engine intended to improve advertising performance and match users with relevant applications and content.

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