Diversify Advisory Services LLC Grows Holdings in Alphabet Inc. $GOOGL

Diversify Advisory Services LLC grew its position in Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 145.2% in the second quarter, according to the company in its most recent disclosure with the SEC. The firm owned 192,787 shares of the information services provider's stock after acquiring an additional 114,157 shares during the period. Alphabet comprises approximately 1.0% of Diversify Advisory Services LLC's investment portfolio, making the stock its 21st biggest position. Diversify Advisory Services LLC's holdings in Alphabet were worth $62,957,000 at the end of the most recent quarter.

Several other hedge funds have also modified their holdings of the company. Brighton Jones LLC raised its holdings in Alphabet by 3.9% in the 4th quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider's stock worth $20,886,000 after purchasing an additional 4,110 shares during the period. Revolve Wealth Partners LLC grew its holdings in Alphabet by 3.5% in the fourth quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider's stock valued at $2,826,000 after purchasing an additional 506 shares during the period. Matrix Asset Advisors Inc. NY grew its holdings in Alphabet by 17.6% in the second quarter. Matrix Asset Advisors Inc. NY now owns 3,888 shares of the information services provider's stock valued at $685,000 after purchasing an additional 581 shares during the period. Sequoia Financial Advisors LLC increased its position in shares of Alphabet by 11.2% in the second quarter. Sequoia Financial Advisors LLC now owns 485,486 shares of the information services provider's stock valued at $85,557,000 after buying an additional 48,805 shares in the last quarter. Finally, United Bank raised its stake in shares of Alphabet by 6.9% during the 2nd quarter. United Bank now owns 48,204 shares of the information services provider's stock worth $8,495,000 after buying an additional 3,120 shares during the period. 40.03% of the stock is owned by hedge funds and other institutional investors.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Reports indicate Google could release Gemini 3.8 Flash this week. Internal testing reportedly shows meaningful improvement in coding, an area where Alphabet has trailed Anthropic and OpenAI. A stronger model could improve Google’s AI product competitiveness and investor confidence. New Google AI Model Said to Narrow Gap on Coding Ability
• Positive Sentiment: Alphabet-owned Waymo began offering paid autonomous rides in Denver, San Diego and Tampa, expanding its commercial service to 14 U.S. cities. The rollout strengthens Alphabet’s position in the emerging robotaxi market and creates a potential long-term growth opportunity beyond advertising and cloud computing. Waymo accelerates robotaxi expansion
• Positive Sentiment: Google agreed to purchase 396 megawatts of geothermal power from Fervo Energy’s Utah project. The deal supports the electricity needs of Alphabet’s expanding AI data-center infrastructure while providing greater visibility into its strategy for securing reliable, lower-carbon power. Fervo geothermal power deal with Google
• Neutral Sentiment: Alphabet introduced Google Pics, an AI-powered image creation and editing tool for Google Workspace and premium AI subscribers. The product could broaden monetization, but its near-term financial impact is uncertain. Google Pics AI design tool
• Neutral Sentiment: Android accessibility and personalization updates, along with Google Maps’ adoption of the “Lake America” name, increase product visibility but are unlikely to materially affect Alphabet’s earnings.
• Negative Sentiment: Investors remain concerned that OpenAI’s rapidly expanding advertising business could eventually pressure Google Search, Alphabet’s core profit engine. Reports of employee departures and a continuing AI talent race add to uncertainty around execution. OpenAI advertising threat to Google Search
• Negative Sentiment: EU regulators are questioning Google’s proposed AI-search opt-out policy, while recent European concessions and a £260 million U.K. app-store settlement reinforce concerns about regulatory costs and potential damage to search and platform economics. EU regulators question Google AI-search policy

Analyst Ratings Changes

A number of brokerages have recently issued reports on GOOGL. Daiwa Securities Group increased their target price on Alphabet from $380.00 to $445.00 and gave the company a "buy" rating in a research report on Tuesday, May 5th. DA Davidson set a $350.00 price target on shares of Alphabet and gave the stock a "neutral" rating in a report on Thursday, July 23rd. Cantor Fitzgerald restated an "overweight" rating and set a $420.00 price objective (down from $435.00) on shares of Alphabet in a research report on Thursday, July 23rd. Royal Bank Of Canada reaffirmed an "outperform" rating and set a $425.00 price objective on shares of Alphabet in a report on Thursday, July 23rd. Finally, Pivotal Research reiterated a "buy" rating and issued a $475.00 target price (up from $470.00) on shares of Alphabet in a research report on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, forty-four have assigned a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, Alphabet has an average rating of "Buy" and an average price target of $420.19.

Alphabet Trading Down 1.3%

Shares of GOOGL opened at $335.02 on Wednesday. Alphabet Inc. has a 52-week low of $206.20 and a 52-week high of $408.61. The stock has a market cap of $4.10 trillion, a PE ratio of 16.83, a price-to-earnings-growth ratio of 0.98 and a beta of 1.24. The firm's fifty day moving average is $349.18 and its two-hundred day moving average is $342.18. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOGL - Get Free Report) last issued its earnings results on Wednesday, July 22nd. The information services provider reported $9.11 EPS for the quarter, beating analysts' consensus estimates of $2.89 by $6.22. The business had revenue of $119.80 billion during the quarter, compared to analysts' expectations of $117.07 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. Research analysts forecast that Alphabet Inc. will post 20.5 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be paid a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet's dividend payout ratio is currently 4.42%.

Insider Buying and Selling at Alphabet

In other Alphabet news, CAO Marsida Saraci sold 449 shares of the firm's stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total value of $149,606.80. Following the transaction, the chief accounting officer directly owned 27,386 shares of the company's stock, valued at $9,125,015.20. This trade represents a 1.61% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Frances Arnold sold 82 shares of the firm's stock in a transaction that occurred on Friday, August 28th. The stock was sold at an average price of $337.71, for a total transaction of $27,692.22. Following the completion of the transaction, the director directly owned 18,995 shares in the company, valued at $6,414,801.45. This trade represents a 0.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 451,925 shares of company stock worth $12,371,544. Insiders own 11.61% of the company's stock.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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