Diversify Wealth Management LLC Has $19.05 Million Stock Position in ServiceNow, Inc. $NOW

Key Points

• Diversify Wealth Management LLC boosted its ServiceNow stake by 417% in Q4 to 124,359 shares worth $19.05 million, making NOW its 17th-largest holding (0.9% of the firm's portfolio).
• Multiple large institutions also added heavily (notably Vanguard added ~81.75M shares to hold ~101.96M shares), leaving 87.18% institutional ownership in the stock.
• ServiceNow is pitching an AI-driven growth plan—management is targeting $30 billion in subscription revenue by 2030 and reported 22.1% YoY revenue growth, while analysts remain broadly positive (consensus Moderate Buy, avg target $144.71) amid valuation and execution risks.

Diversify Wealth Management LLC lifted its position in ServiceNow, Inc. (NYSE:NOW - Free Report) by 417.0% in the 4th quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 124,359 shares of the information technology services provider's stock after buying an additional 100,303 shares during the quarter. ServiceNow comprises 0.9% of Diversify Wealth Management LLC's investment portfolio, making the stock its 17th largest holding. Diversify Wealth Management LLC's holdings in ServiceNow were worth $19,051,000 at the end of the most recent reporting period.

Several other large investors have also made changes to their positions in NOW. Vanguard Group Inc. grew its stake in shares of ServiceNow by 404.5% in the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider's stock valued at $15,619,771,000 after buying an additional 81,752,460 shares in the last quarter. Jennison Associates LLC grew its stake in shares of ServiceNow by 280.1% in the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider's stock valued at $1,291,758,000 after buying an additional 6,213,762 shares in the last quarter. Nordea Investment Management AB grew its stake in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock valued at $720,325,000 after buying an additional 3,743,087 shares in the last quarter. Pictet Asset Management Holding SA grew its stake in shares of ServiceNow by 613.4% in the 4th quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider's stock valued at $588,326,000 after buying an additional 3,301,962 shares in the last quarter. Finally, Swedbank AB grew its stake in shares of ServiceNow by 326.9% in the 4th quarter. Swedbank AB now owns 3,415,650 shares of the information technology services provider's stock valued at $523,243,000 after buying an additional 2,615,500 shares in the last quarter. Institutional investors own 87.18% of the company's stock.

Insider Buying and Selling

In other news, insider Paul Fipps sold 3,696 shares of the stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the sale, the insider directly owned 8,061 shares of the company's stock, valued at approximately $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares of the company's stock, valued at $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 25,164 shares of company stock worth $2,497,021 over the last ninety days. Company insiders own 0.34% of the company's stock.

ServiceNow Stock Up 5.2%

Shares of ServiceNow stock opened at $93.65 on Friday. The stock has a market capitalization of $96.55 billion, a P/E ratio of 55.81, a PEG ratio of 1.58 and a beta of 0.82. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13. The stock has a 50 day moving average price of $102.80 and a two-hundred day moving average price of $132.71. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last announced its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting analysts' consensus estimates of $0.97. The firm had revenue of $3.77 billion during the quarter, compared to analysts' expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company's revenue was up 22.1% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.81 earnings per share. Equities analysts expect that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

Analysts Set New Price Targets

Several equities research analysts recently commented on the company. Argus lowered their price target on ServiceNow from $180.00 to $134.00 and set a "buy" rating for the company in a research note on Friday, April 24th. Jefferies Financial Group reissued a "buy" rating and issued a $135.00 price target (down from $175.00) on shares of ServiceNow in a research note on Thursday, April 23rd. Truist Financial lowered their price target on ServiceNow from $125.00 to $120.00 and set a "buy" rating for the company in a research note on Thursday, April 23rd. Citigroup boosted their price target on ServiceNow from $154.00 to $158.00 and gave the company a "buy" rating in a research note on Thursday, April 30th. Finally, Canaccord Genuity Group lowered their price target on ServiceNow from $200.00 to $145.00 and set a "buy" rating for the company in a research note on Thursday, April 23rd. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow presently has a consensus rating of "Moderate Buy" and an average target price of $144.71.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Management unveiled an ambitious long‑range goal — targeting $30 billion in subscription revenue by 2030 and projecting ~20% annual growth with Now Assist expected to drive ~30% of ACV. This frames AI as a large new revenue engine. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
• Positive Sentiment: New product and partner announcements from Knowledge 2026 (Project Arc with NVIDIA, ServiceNow Otto, expanded AI Control Tower) accelerate enterprise‑ready, governed AI agents — a clear path from pilot to large‑scale deployments. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Positive Sentiment: Analysts are incrementally more constructive after Analyst Day — Bernstein raised its price target (to $236) and several firms reaffirmed or raised targets/ratings, supporting upside expectations. Bernstein Hikes ServiceNow Price Target to $236
• Positive Sentiment: Institutional/options flow shows bullish interest — unusually large call buying (136,185 calls) points to speculative or hedged positions anticipating further upside near term.
• Positive Sentiment: Commercial traction signals: ServiceNow reported $1B in AWS Marketplace transactions and announced multiple ISV/integration wins that help distribution and adoption of agentic AI offerings. ServiceNow hits $1 billion in AWS Marketplace transactions
• Neutral Sentiment: Large partnerships continue to pile up (Accenture, NICE, Outreach integrations) — positive for scale but execution‑dependent. ServiceNow, Accenture partner to deliver agentic AI
• Neutral Sentiment: ServiceNow is instituting metered pricing for AI agents (alongside SAP/Workday) — this creates a new revenue lever but could trigger customer pushback or contract complexity. ServiceNow, SAP and Workday Make AI Agents Pay to Play
• Negative Sentiment: Valuation and execution risks remain — despite the AI narrative and product news, the stock is still digesting a year‑to‑date reset and must prove margin/leverage gains and sustained adoption to justify lofty long‑term targets. ServiceNow (NOW) Valuation Check After Knowledge 2026

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

Want to see what other hedge funds are holding NOW? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for ServiceNow, Inc. (NYSE:NOW - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.