E. Ohman J or Asset Management AB Increases Stock Position in ServiceNow, Inc. $NOW

Key Points

• E. Ohman J or Asset Management AB raised its stake in ServiceNow by 464.3% in Q4 to 300,840 shares worth about $46.09M, and several other funds also materially increased positions—institutions now own roughly 87.18% of NOW.
• ServiceNow beat Q4 expectations with EPS $0.92 (vs. $0.89) and revenue of $3.57B (up 20.7% YoY), but the stock is trading at a premium with a P/E of 66.46 and a 12‑month range of $98–$211.48.
• Analyst sentiment is broadly constructive but mixed: the consensus is a "Moderate Buy" with an average price target of $192.61, even as some firms set targets up to $260 while a few rate the stock Hold or Sell.

E. Ohman J or Asset Management AB lifted its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 464.3% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm owned 300,840 shares of the information technology services provider's stock after purchasing an additional 247,528 shares during the quarter. ServiceNow comprises about 1.1% of E. Ohman J or Asset Management AB's investment portfolio, making the stock its 19th largest position. E. Ohman J or Asset Management AB's holdings in ServiceNow were worth $46,086,000 as of its most recent filing with the Securities & Exchange Commission.

Several other hedge funds have also recently bought and sold shares of NOW. Contravisory Investment Management Inc. raised its position in ServiceNow by 373.3% during the fourth quarter. Contravisory Investment Management Inc. now owns 2,300 shares of the information technology services provider's stock worth $352,000 after acquiring an additional 1,814 shares during the last quarter. Legacy Wealth Asset Management LLC lifted its stake in shares of ServiceNow by 428.0% during the 4th quarter. Legacy Wealth Asset Management LLC now owns 11,610 shares of the information technology services provider's stock worth $1,779,000 after purchasing an additional 9,411 shares during the period. Avanza Fonder AB boosted its stake in ServiceNow by 401.7% in the 4th quarter. Avanza Fonder AB now owns 71,462 shares of the information technology services provider's stock worth $10,947,000 after buying an additional 57,218 shares during the last quarter. Salem Investment Counselors Inc. boosted its position in shares of ServiceNow by 401.5% in the fourth quarter. Salem Investment Counselors Inc. now owns 22,482 shares of the information technology services provider's stock worth $3,444,000 after acquiring an additional 17,999 shares during the last quarter. Finally, First Heartland Consultants Inc. boosted its holdings in shares of ServiceNow by 594.0% in the 4th quarter. First Heartland Consultants Inc. now owns 3,220 shares of the information technology services provider's stock valued at $493,000 after purchasing an additional 2,756 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Stock Performance

NYSE:NOW opened at $110.86 on Tuesday. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a market cap of $115.96 billion, a price-to-earnings ratio of 66.46, a price-to-earnings-growth ratio of 1.87 and a beta of 0.99. ServiceNow, Inc. has a twelve month low of $98.00 and a twelve month high of $211.48. The company has a 50-day moving average of $115.29 and a 200-day moving average of $152.12.

ServiceNow (NYSE:NOW - Get Free Report) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts' consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion for the quarter, compared to analysts' expectations of $3.53 billion. During the same quarter last year, the business posted $0.73 EPS. ServiceNow's revenue was up 20.7% on a year-over-year basis. Analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the firm's stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company's stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by corporate insiders.

Analysts Set New Price Targets

NOW has been the topic of a number of recent research reports. BTIG Research reaffirmed a "buy" rating and set a $200.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. Sanford C. Bernstein restated an "outperform" rating on shares of ServiceNow in a research note on Thursday, January 29th. Stifel Nicolaus set a $180.00 price target on ServiceNow and gave the stock a "buy" rating in a report on Thursday, January 29th. Truist Financial set a $175.00 target price on ServiceNow in a research note on Thursday, February 5th. Finally, Wall Street Zen lowered shares of ServiceNow from a "buy" rating to a "hold" rating in a report on Saturday, February 28th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average price target of $192.61.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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