Equitable Trust Co. Has $4.06 Million Stock Holdings in ServiceNow, Inc. $NOW

Key Points

• Equitable Trust Co. boosted its stake in ServiceNow by 396.3%, now owning 26,501 shares valued at about $4.06 million.
• Insiders sold 25,164 shares (~$2.50 million) in the last quarter and now own just 0.34% of the stock, while institutional investors hold about 87.18%.
• Analysts have a consensus rating of "Moderate Buy" with a $146.35 target, but ratings and price targets are mixed amid recent cuts and bullish momentum around ServiceNow's new AI product "Otto" and partnerships (e.g., NVIDIA, Microsoft) that could re-rate the stock.

Equitable Trust Co. lifted its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 396.3% in the fourth quarter, according to the company in its most recent filing with the SEC. The fund owned 26,501 shares of the information technology services provider's stock after buying an additional 21,161 shares during the quarter. Equitable Trust Co.'s holdings in ServiceNow were worth $4,060,000 as of its most recent SEC filing.

Other hedge funds also recently modified their holdings of the company. Magnus Financial Group LLC increased its position in ServiceNow by 1.9% during the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider's stock worth $542,000 after acquiring an additional 11 shares during the period. Avidian Wealth Enterprises LLC increased its holdings in ServiceNow by 2.5% in the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider's stock valued at $417,000 after buying an additional 11 shares during the period. Yoder Wealth Management Inc. increased its holdings in ServiceNow by 4.6% in the 3rd quarter. Yoder Wealth Management Inc. now owns 272 shares of the information technology services provider's stock valued at $250,000 after buying an additional 12 shares during the period. Meridian Wealth Advisors LLC boosted its stake in shares of ServiceNow by 2.2% in the 3rd quarter. Meridian Wealth Advisors LLC now owns 552 shares of the information technology services provider's stock valued at $508,000 after purchasing an additional 12 shares in the last quarter. Finally, Valley Brook Capital Group Inc. boosted its stake in shares of ServiceNow by 2.1% in the 3rd quarter. Valley Brook Capital Group Inc. now owns 634 shares of the information technology services provider's stock valued at $583,000 after purchasing an additional 13 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company's stock.

Wall Street Analyst Weigh In

A number of equities research analysts have recently weighed in on the stock. Arete Research set a $200.00 price target on shares of ServiceNow in a research note on Tuesday, January 6th. Stifel Nicolaus reduced their price target on shares of ServiceNow from $135.00 to $120.00 and set a "buy" rating on the stock in a research note on Thursday, April 23rd. DA Davidson restated a "buy" rating and issued a $190.00 price target on shares of ServiceNow in a research note on Tuesday. The Goldman Sachs Group reduced their price target on shares of ServiceNow from $188.00 to $163.00 and set a "buy" rating on the stock in a research note on Thursday, April 23rd. Finally, Truist Financial reduced their price target on shares of ServiceNow from $125.00 to $120.00 and set a "buy" rating on the stock in a research note on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the company's stock. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $146.35.

Insider Buying and Selling at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business's stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 3,696 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the transaction, the insider owned 8,061 shares in the company, valued at $820,367.97. This trade represents a 31.44% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 25,164 shares of company stock valued at $2,497,021 in the last quarter. 0.34% of the stock is currently owned by corporate insiders.

ServiceNow Stock Up 0.0%

NYSE:NOW opened at $92.01 on Wednesday. The firm's 50 day simple moving average is $103.21 and its 200 day simple moving average is $133.96. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. ServiceNow, Inc. has a one year low of $81.24 and a one year high of $211.48. The company has a market cap of $94.86 billion, a PE ratio of 54.83, a P/E/G ratio of 1.63 and a beta of 0.82.

ServiceNow (NYSE:NOW - Get Free Report) last posted its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. During the same period last year, the company earned $0.81 EPS. The firm's revenue was up 22.1% compared to the same quarter last year. On average, research analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Launched "Otto" and expanded the AI Control Tower and Autonomous Workforce — new products (Autonomous CRM, Autonomous Security & Risk, AI Control Tower enhancements) position ServiceNow as an enterprise "AI control tower" that can drive higher subscription monetization. ServiceNow Otto creates the unified AI experience for the enterprise
• Positive Sentiment: Expanded strategic partnerships (NVIDIA, Microsoft, FedEx, Lenovo, Ataccama, Cloudera) to operationalize and govern agentic AI across desktops, data centers and supply chains — lowers friction for large customers to deploy AI at scale. ServiceNow extends agentic AI governance from desktops to data centers with NVIDIA
• Positive Sentiment: Wall Street reaction: several firms raised or reaffirmed bullish ratings / price targets (Evercore, Barclays, Capital One, Citi, DA Davidson among others), signaling analyst confidence that AI product momentum can re‑rate multiples. ServiceNow (NOW) Stock Has More Than 100% Upside, Says Analyst Following Investor Day
• Neutral Sentiment: Management reiterated aggressive long‑term revenue ambition (targeting roughly $30B in subscription revenue by 2030) and highlighted Now Assist ARR progress — a clear growth target but distant and dependent on successful enterprise rollouts. ServiceNow lays out path to $30 billion in annual subscription revenue as AI bets accelerate
• Negative Sentiment: Analyst caution: Wolfe Research trimmed its price target and noted more conservative near‑term guidance tied to delayed on‑premise deals in certain regions — a reminder that some revenue is timing‑sensitive. Wolfe Research Lowers PT on ServiceNow (NOW) stock
• Negative Sentiment: Investor skepticism about acquisition pace and integration (recent M&A spree for AI firms) could cap multiple expansion if execution or margins slip. ServiceNow CEO sends blunt message on acquisitions

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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