Fire Capital Management LLC Grows Holdings in Amazon.com, Inc. $AMZN

Key Points

• Fire Capital Management LLC increased its Amazon stake by 19.5% in the fourth quarter, buying 3,322 additional shares and bringing its total to 20,394 shares worth about $4.7 million.
• Amazon continues to attract strong institutional support, with hedge funds and other investors owning 72.2% of the stock; several major firms, including Vanguard and State Street, also added to positions.
• Analysts remain bullish after Amazon’s strong earnings and AI/cloud momentum, with the company beating quarterly EPS and revenue estimates and several firms raising price targets, including Citigroup, Goldman Sachs, and Benchmark.

Fire Capital Management LLC increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 19.5% during the 4th quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 20,394 shares of the e-commerce giant's stock after purchasing an additional 3,322 shares during the quarter. Amazon.com makes up about 2.3% of Fire Capital Management LLC's holdings, making the stock its 11th biggest position. Fire Capital Management LLC's holdings in Amazon.com were worth $4,707,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Vanguard Group Inc. boosted its position in Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares during the last quarter. State Street Corp boosted its stake in Amazon.com by 2.0% in the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock valued at $83,805,794,000 after acquiring an additional 7,584,156 shares during the last quarter. Geode Capital Management LLC boosted its stake in Amazon.com by 1.7% in the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock valued at $47,332,625,000 after acquiring an additional 3,721,658 shares during the last quarter. Norges Bank purchased a new position in Amazon.com in the second quarter valued at about $27,438,011,000. Finally, Northern Trust Corp boosted its stake in Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock valued at $18,527,354,000 after acquiring an additional 302,858 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Truist raised its price target on Amazon and reiterated a buy rating, signaling confidence that the stock still has room to climb from current levels.
• Positive Sentiment: Amazon’s investment in Anthropic is drawing attention after the AI startup’s valuation surged, with several reports noting that Amazon benefits as Anthropic grows and that the relationship could become an increasingly valuable long-term asset for AWS.
• Positive Sentiment: Snowflake’s $6 billion AWS commitment and strong earnings have highlighted continued enterprise demand for Amazon Web Services, supporting the view that Amazon’s cloud business remains a key growth engine.
• Positive Sentiment: Multiple stories emphasized Amazon’s AI momentum, including AWS’s fastest growth in 15 quarters and plans to expand Bedrock with more advanced model offerings, reinforcing expectations that AI will keep driving revenue and margin expansion.
• Positive Sentiment: Prominent investors and commentators, including Cathie Wood and Jim Cramer, were cited as bullish on Amazon, which can help sentiment around the stock. Article: Jim Cramer Explains One of the Reasons “Amazon Stock Has Been Going Ever Higher”
• Neutral Sentiment: Amazon shut down an internal AI leaderboard after employees exaggerated usage scores, a sign the company is trying to control AI spending and improve discipline rather than a direct business setback. Article: Amazon says it shut down a token leaderboard: 'Don't use AI just to use AI'
• Neutral Sentiment: Coverage around Amazon nearing the $3 trillion market-cap milestone and outperforming since earnings is supportive, but it mostly reflects momentum already built into the stock rather than a new catalyst.
• Negative Sentiment: Australia’s competition regulator sued Amazon’s local unit over children’s backpacks lacking required battery warning labels, adding a regulatory overhang.
• Negative Sentiment: Blue Origin’s rocket explosion created a negative headline for Jeff Bezos’s broader empire, though the direct impact on Amazon is limited.
• Negative Sentiment: Some commentary also raised concerns about rising AI capital spending and margin pressure, which could matter if Amazon’s infrastructure buildout accelerates faster than monetization.

Amazon.com Stock Performance

Shares of AMZN opened at $270.64 on Friday. The stock's 50-day simple moving average is $245.38 and its 200 day simple moving average is $232.61. The stock has a market capitalization of $2.91 trillion, a price-to-earnings ratio of 32.37, a price-to-earnings-growth ratio of 2.05 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $278.56.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion for the quarter, compared to analysts' expectations of $177.28 billion. During the same quarter in the prior year, the firm posted $1.59 EPS. The firm's quarterly revenue was up 16.6% on a year-over-year basis. Research analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Analysts Set New Price Targets

A number of research analysts have weighed in on the stock. Citigroup reiterated a "buy" rating and issued a $325.00 target price (up from $285.00) on shares of Amazon.com in a research note on Thursday, April 30th. Tigress Financial upped their price target on Amazon.com from $305.00 to $315.00 and gave the company a "buy" rating in a research report on Wednesday, March 25th. Canaccord Genuity Group upped their price target on Amazon.com from $300.00 to $330.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. The Goldman Sachs Group reaffirmed a "buy" rating and set a $325.00 price target (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Finally, Benchmark upped their price target on Amazon.com from $275.00 to $370.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus target price of $312.83.

Insiders Place Their Bets

In other Amazon.com news, SVP David Zapolsky sold 9,270 shares of the stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total value of $2,489,273.10. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $11,060,750.70. This represents a 18.37% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,370 shares of the firm's stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $262.39, for a total value of $1,671,424.30. Following the completion of the sale, the chief executive officer directly owned 486,527 shares in the company, valued at approximately $127,659,819.53. The trade was a 1.29% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 195,774 shares of company stock worth $51,552,494. Company insiders own 8.90% of the company's stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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