Fjell Capital LLC Grows Stock Position in Amazon.com, Inc. $AMZN

Key Points

• Fjell Capital LLC increased its stake in Amazon by 22.2% in Q4 to 18,238 shares (worth about $4.21M), making AMZN roughly 3.2% of the firm's holdings and its 12th-largest position.
• Insiders have been net sellers: VP Shelley Reynolds and CEO Douglas J. Herrington sold shares on Feb. 23, and insiders disposed of a total of 71,686 shares (~$14.7M) in the last quarter, leaving insiders with 10.8% ownership.
• Key positive catalysts for AWS — including a multi-year TGS HPC/AI deal, a 1,300-acre data-center land purchase, and a court ruling protecting Amazon’s retail data — support cloud/AI growth, while Wall Street consensus rates Amazon a Moderate Buy with a $286.57 target versus the stock trading near $201.

Fjell Capital LLC boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 22.2% during the 4th quarter, according to its most recent 13F filing with the SEC. The firm owned 18,238 shares of the e-commerce giant's stock after buying an additional 3,314 shares during the period. Amazon.com makes up approximately 3.2% of Fjell Capital LLC's holdings, making the stock its 12th largest holding. Fjell Capital LLC's holdings in Amazon.com were worth $4,210,000 at the end of the most recent reporting period.

Other institutional investors also recently bought and sold shares of the company. American Capital Advisory LLC boosted its holdings in Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock valued at $1,774,000 after acquiring an additional 3,152 shares during the period. Compagnie Lombard Odier SCmA purchased a new stake in Amazon.com in the third quarter worth $451,642,000. DJE Kapital AG increased its stake in Amazon.com by 12.3% in the second quarter. DJE Kapital AG now owns 1,037,443 shares of the e-commerce giant's stock worth $229,890,000 after purchasing an additional 113,345 shares during the period. Baltimore Washington Financial Advisors Inc. lifted its position in shares of Amazon.com by 1.9% during the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock worth $52,667,000 after purchasing an additional 4,558 shares during the last quarter. Finally, Wealthfront Advisers LLC lifted its position in shares of Amazon.com by 3.9% during the third quarter. Wealthfront Advisers LLC now owns 1,145,151 shares of the e-commerce giant's stock worth $251,441,000 after purchasing an additional 42,707 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insider Activity at Amazon.com

In related news, VP Shelley Reynolds sold 2,695 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the transaction, the vice president owned 119,780 shares of the company's stock, valued at $24,662,702. The trade was a 2.20% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 6,835 shares of the company's stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.82, for a total value of $1,406,779.70. Following the sale, the chief executive officer owned 522,361 shares of the company's stock, valued at approximately $107,512,341.02. This represents a 1.29% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 71,686 shares of company stock valued at $14,688,739 over the last quarter. 10.80% of the stock is owned by insiders.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: TGS selects AWS as preferred cloud provider — a multi‑year HPC/AI deal underscores strong enterprise demand for AWS compute and generative AI services, supporting revenue and margin leverage in the cloud business. TGS Announces AWS as its Preferred Cloud Provider
• Positive Sentiment: Amazon bought 1,300 acres near the Columbia River that could host a large data‑center campus — a long‑term bet to expand AWS capacity and regional resiliency for growing cloud and AI workloads. Report: Amazon buys 1,300 acres near Columbia River that could become a giant data center
• Positive Sentiment: Court order bars AI startup Perplexity from scraping Amazon — protects Amazon’s retail data, ad model and control over shopping traffic, limiting competitive threats from AI shopping agents. Amazon Court Win Puts Focus On Control Of AI Shopping Traffic
• Positive Sentiment: Improvements to delivery convenience (new options/features) bolster e‑commerce defensibility and repeat buying, supporting retail revenue stability. Amazon takes delivery convenience to next level
• Neutral Sentiment: Analyst notes and coverage remain mixed but constructive — New Street trimmed its price target slightly ($285→$280) while keeping a Buy, reflecting continued upside expectations despite near‑term noise. New Street adjusts price target on Amazon.com to $280 from $285; maintains Buy rating
• Neutral Sentiment: Zacks and other outlets highlight online store strength (essentials/grocery repeat buying) — supports steady retail revenues but is less likely to move the stock than AWS/AI developments. Can Amazon's Online Store Strength Drive Upside in Retail Revenues?
• Negative Sentiment: Key AI chip executive departure raises questions about Amazon’s internal AI/hardware roadmap and could slow specialized silicon progress — a concern given the cloud AI arms race. Amazon Just Lost a Key AI Chip Executive. Is That Bad News for AMZN Stock?
• Negative Sentiment: Bearish takes and macro/AI capex worries persist — several opinion pieces warn that elevated AI spending and margin pressure could keep near‑term share performance under pressure despite long‑term AWS upside. Amazon: This Is Worse Than You Think

Wall Street Analyst Weigh In

A number of research analysts have recently commented on the stock. Weiss Ratings restated a "buy (b)" rating on shares of Amazon.com in a report on Friday. UBS Group set a $311.00 price objective on shares of Amazon.com in a report on Tuesday, February 3rd. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research report on Monday, March 23rd. Raymond James Financial dropped their target price on shares of Amazon.com from $260.00 to $225.00 and set an "outperform" rating on the stock in a research note on Friday, February 6th. Finally, Telsey Advisory Group reaffirmed an "outperform" rating and set a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com has a consensus rating of "Moderate Buy" and a consensus target price of $286.57.

Amazon.com Stock Up 0.8%

Shares of Amazon.com stock opened at $200.95 on Tuesday. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The stock has a market cap of $2.16 trillion, a price-to-earnings ratio of 28.03, a PEG ratio of 1.49 and a beta of 1.40. The firm's 50-day moving average is $215.66 and its two-hundred day moving average is $224.87. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter in the prior year, the firm posted $1.86 EPS. The company's revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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