Fragasso Financial Advisors Inc Boosts Stock Position in Salesforce Inc. $CRM

Key Points

• Fragasso Financial Advisors Inc increased its stake in Salesforce Inc. by 32.5%, acquiring additional shares to total 15,924 and valuing their holdings at $4.34 million.
• Salesforce reported $2.91 earnings per share, exceeding the consensus estimate and achieving a 9.8% year-over-year revenue increase.
• The company announced a quarterly dividend of $0.416, with an ex-dividend date set for September 17th, representing an annualized yield of 0.7%.

Fragasso Financial Advisors Inc lifted its position in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 32.5% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 15,924 shares of the CRM provider's stock after purchasing an additional 3,909 shares during the period. Fragasso Financial Advisors Inc's holdings in Salesforce were worth $4,342,000 as of its most recent SEC filing.

A number of other institutional investors also recently modified their holdings of CRM. Bernard Wealth Management Corp. bought a new position in Salesforce in the fourth quarter worth about $25,000. Capital A Wealth Management LLC raised its stake in Salesforce by 450.0% in the first quarter. Capital A Wealth Management LLC now owns 110 shares of the CRM provider's stock worth $30,000 after buying an additional 90 shares in the last quarter. CBIZ Investment Advisory Services LLC raised its stake in Salesforce by 314.8% in the first quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider's stock worth $30,000 after buying an additional 85 shares in the last quarter. Abound Financial LLC bought a new position in Salesforce in the first quarter worth about $31,000. Finally, Christopher J. Hasenberg Inc increased its stake in shares of Salesforce by 383.3% during the second quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider's stock valued at $32,000 after purchasing an additional 92 shares in the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of brokerages have weighed in on CRM. Northland Securities decreased their target price on shares of Salesforce from $423.00 to $396.00 and set an "outperform" rating for the company in a research note on Thursday, May 29th. Macquarie reaffirmed a "neutral" rating and set a $290.00 target price on shares of Salesforce in a research note on Thursday, September 4th. Roth Capital reaffirmed a "buy" rating and set a $395.00 target price on shares of Salesforce in a research note on Thursday, September 4th. Westpark Capital reaffirmed a "buy" rating and set a $320.00 target price on shares of Salesforce in a research note on Wednesday, May 28th. Finally, Oppenheimer decreased their target price on shares of Salesforce from $370.00 to $315.00 and set an "outperform" rating for the company in a research note on Tuesday, August 26th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, ten have assigned a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and an average price target of $332.58.

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk purchased 3,400 shares of the company's stock in a transaction dated Tuesday, September 9th. The shares were acquired at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the purchase, the director directly owned 3,824 shares of the company's stock, valued at $973,819.84. The trade was a 801.89% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction on Friday, September 12th. The stock was sold at an average price of $243.91, for a total transaction of $548,797.50. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $2,905,351,282.61. This represents a 0.02% decrease in their position. The disclosure for this sale can be found here. Insiders sold 72,827 shares of company stock worth $18,554,576 in the last 90 days. 3.00% of the stock is currently owned by corporate insiders.

Salesforce Price Performance

Shares of CRM opened at $242.33 on Tuesday. Salesforce Inc. has a twelve month low of $226.48 and a twelve month high of $369.00. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14. The firm has a 50 day moving average of $252.66 and a 200 day moving average of $263.90. The company has a market capitalization of $230.70 billion, a P/E ratio of 35.22, a price-to-earnings-growth ratio of 2.21 and a beta of 1.22.

Salesforce (NYSE:CRM - Get Free Report) last issued its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The company had revenue of $10.24 billion for the quarter, compared to analysts' expectations of $10.14 billion. During the same quarter last year, the company posted $2.56 earnings per share. The firm's quarterly revenue was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be issued a $0.416 dividend. The ex-dividend date is Wednesday, September 17th. This represents a $1.66 annualized dividend and a yield of 0.7%. Salesforce's dividend payout ratio (DPR) is currently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

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