Greenwood Capital Associates LLC Sells 3,238 Shares of Amazon.com, Inc. $AMZN

Key Points

• Greenwood Capital trimmed its Amazon stake by 3.8% (selling 3,238 shares) in Q4 and now holds 82,035 shares worth about $18.94 million, making AMZN roughly 2.1% of its portfolio and its sixth-largest holding.
• Amazon posted a Q1 beat — $2.78 EPS vs. $1.63 expected and $181.52B revenue vs. $177.28B — prompting multiple analyst price-target raises into the $300–$330 range and a MarketBeat consensus of "Moderate Buy" (avg. PT $310.25).
• Notable insider selling and cost risks: insiders sold 128,035 shares (~$28.8M) in the last 90 days (including director and CEO sales), while management warns rising chip costs and heavy AI capex could pressure near-term free cash flow despite the earnings beat.

Greenwood Capital Associates LLC cut its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 3.8% during the 4th quarter, according to its most recent filing with the SEC. The institutional investor owned 82,035 shares of the e-commerce giant's stock after selling 3,238 shares during the period. Amazon.com makes up approximately 2.1% of Greenwood Capital Associates LLC's holdings, making the stock its 6th largest holding. Greenwood Capital Associates LLC's holdings in Amazon.com were worth $18,935,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also recently bought and sold shares of AMZN. Brighton Jones LLC lifted its position in Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock worth $885,478,000 after acquiring an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC lifted its position in Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock worth $5,495,000 after acquiring an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG lifted its position in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock worth $442,481,000 after acquiring an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE lifted its position in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock worth $6,357,000 after acquiring an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new position in Amazon.com during the 4th quarter worth approximately $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Insiders Place Their Bets

In other news, Director Jonathan Rubinstein sold 3,849 shares of the business's stock in a transaction that occurred on Friday, April 24th. The stock was sold at an average price of $260.00, for a total value of $1,000,740.00. Following the completion of the sale, the director directly owned 78,654 shares in the company, valued at approximately $20,450,040. The trade was a 4.67% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the completion of the sale, the chief executive officer owned 9,405 shares of the company's stock, valued at $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 128,035 shares of company stock worth $28,827,479. Corporate insiders own 8.90% of the company's stock.

Amazon.com Stock Performance

Shares of AMZN opened at $268.38 on Monday. Amazon.com, Inc. has a 52-week low of $183.85 and a 52-week high of $273.88. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The firm has a market cap of $2.89 trillion, a price-to-earnings ratio of 32.10, a PEG ratio of 2.01 and a beta of 1.46. The business's 50 day moving average is $223.63 and its two-hundred day moving average is $227.48.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. During the same period in the previous year, the business earned $1.59 EPS. The business's quarterly revenue was up 16.6% on a year-over-year basis. Analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Analysts Set New Price Targets

Several research firms recently commented on AMZN. Canaccord Genuity Group boosted their price target on Amazon.com from $300.00 to $330.00 and gave the stock a "buy" rating in a research report on Thursday. Royal Bank Of Canada set a $320.00 price target on Amazon.com and gave the stock an "outperform" rating in a research report on Thursday. Robert W. Baird upped their target price on Amazon.com from $285.00 to $300.00 and gave the company an "outperform" rating in a research report on Thursday. Cantor Fitzgerald reaffirmed an "overweight" rating and issued a $330.00 target price (up from $280.00) on shares of Amazon.com in a research report on Thursday. Finally, Oppenheimer upped their target price on Amazon.com from $275.00 to $320.00 and gave the company an "outperform" rating in a research report on Thursday. One research analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average price target of $310.25.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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