Harbor Investment Advisory LLC Has $71,000 Holdings in Amazon.com, Inc. $AMZN

Key Points

• Harbor Investment Advisory LLC increased its stake in Amazon by 2.4% in Q4 to 309,697 shares after buying 7,329 additional shares, with the filing reporting holdings valued at $71,000.
• Company insiders have been net sellers — CEO Matthew S. Garman sold 17,751 shares and SVP David Zapolsky sold 10,649, with insiders selling a total of 71,686 shares worth about $14.7 million and collectively owning 10.8% of the stock.
• Amazon reported quarterly EPS of $1.95 (missing estimates by $0.02) on $213.39 billion revenue (up 13.6% YoY); the stock trades near $207 with a $2.22 trillion market cap, and analysts' consensus is a Moderate Buy with an average price target of $286.57.

Harbor Investment Advisory LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 2.4% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 309,697 shares of the e-commerce giant's stock after purchasing an additional 7,329 shares during the period. Harbor Investment Advisory LLC's holdings in Amazon.com were worth $71,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other large investors have also recently added to or reduced their stakes in AMZN. Fairway Wealth LLC grew its holdings in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new stake in Amazon.com in the 3rd quarter valued at approximately $27,000. Bridge Generations Wealth Management LLC lifted its stake in Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after acquiring an additional 233 shares in the last quarter. Cooksen Wealth LLC boosted its position in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after acquiring an additional 47 shares during the last quarter. Finally, PayPay Securities Corp boosted its position in Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after acquiring an additional 96 shares during the last quarter. Institutional investors own 72.20% of the company's stock.

Insider Activity at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the sale, the chief executive officer owned 9,405 shares in the company, valued at $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 71,686 shares of company stock worth $14,688,739 in the last quarter. 10.80% of the stock is owned by corporate insiders.

Amazon.com Stock Down 1.4%

Amazon.com stock opened at $207.24 on Wednesday. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The company's 50-day moving average is $218.33 and its 200-day moving average is $225.68. The firm has a market capitalization of $2.22 trillion, a PE ratio of 28.90, a P/E/G ratio of 1.57 and a beta of 1.40. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter in the prior year, the company earned $1.86 EPS. Amazon.com's quarterly revenue was up 13.6% on a year-over-year basis. Sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon confirmed the acquisition of humanoid-robot maker Fauna Robotics, giving AMZN a foothold in consumer/approachable humanoids and advancing its robotics/automation strategy — a long-term growth play for retail, devices and fulfillment. Amazon acquires Fauna Robotics
• Positive Sentiment: Zoox (an Amazon unit) is expanding robotaxi operations into San Francisco, Las Vegas and preparing launches in Austin and Miami — meaningful optionality for AMZN in autonomous mobility and services revenue over time. Zoox expansion
• Positive Sentiment: Analysts continue to back Amazon’s AI/AWS story: TD Cowen/Barclays/others have reiterated buy stances and $300-ish targets, pointing to AWS reacceleration and AI-led margin upside as a multi-year thesis. Analyst buy ratings
• Neutral Sentiment: Reports note deeper AI integration at AWS and large-scale AI commitments (OpenAI, expanded Nvidia GPU deployments), which support long-term revenue mix improvement but also imply heavy near-term capex. AWS AI demand
• Neutral Sentiment: New leveraged ETFs and retail-media stories (and occasional promotional/marketing items) increase trading interest/volatility but don’t change fundamentals immediately. 2x ETF treatment
• Negative Sentiment: AWS suffered a disruption in its Bahrain region tied to drone activity amid Middle East hostilities; repeated outages raise short-term revenue/SLAs and reputational risk for cloud customers — a key downside catalyst for the stock today. AWS Bahrain disruption
• Negative Sentiment: Logistics pressure: FedEx is expanding same-day delivery and reports suggest Amazon-USPS negotiations are deteriorating — both raise short-term delivery-cost and fulfillment risk for Amazon’s retail business. FedEx same-day delivery Amazon-USPS negotiations
• Negative Sentiment: Investor concern about Amazon’s large AI capex and the pace of near-term margin recovery persists — even as analysts debate whether current weakness is a buying opportunity, capex worries keep shares under pressure. AI capex concerns

Analyst Ratings Changes

A number of analysts have recently commented on the stock. Desjardins boosted their price objective on shares of Amazon.com to $218.00 in a research report on Monday, December 8th. Wedbush decreased their target price on shares of Amazon.com from $340.00 to $300.00 and set an "outperform" rating for the company in a research report on Friday, February 6th. KeyCorp set a $285.00 price target on shares of Amazon.com in a research note on Friday, February 6th. BMO Capital Markets reissued an "outperform" rating and set a $310.00 price target (up from $304.00) on shares of Amazon.com in a research report on Tuesday, February 3rd. Finally, Daiwa Securities Group reduced their price objective on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a research note on Wednesday, February 11th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company's stock. According to MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average price target of $286.57.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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