Harbour Investment Management LLC Cuts Stock Holdings in Amazon.com, Inc. $AMZN

Key Points

• Harbour Investment Management trimmed its Amazon stake by 8.7% in Q3, selling 3,380 shares and leaving 35,354 shares worth $7.763 million, roughly 3.4% of its portfolio and its sixth-largest holding.
• Major institutions continue to hold or add huge positions — Vanguard now owns 849,721,601 shares (~$186.4B), while Norges Bank and Nuveen reported multibillion-dollar new stakes; about 72.20% of Amazon is owned by hedge funds and institutional investors.
• Analysts show a consensus of Moderate Buy with an average price target of $286.84, but several firms have recently trimmed targets and insiders have been net sellers amid investor concerns over large AI-related capex despite positive moves like AWS GPU orders and delivery-robot investments.

Harbour Investment Management LLC trimmed its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 8.7% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 35,354 shares of the e-commerce giant's stock after selling 3,380 shares during the quarter. Amazon.com accounts for approximately 3.4% of Harbour Investment Management LLC's investment portfolio, making the stock its 6th largest holding. Harbour Investment Management LLC's holdings in Amazon.com were worth $7,763,000 as of its most recent SEC filing.

A number of other large investors have also recently made changes to their positions in the stock. Norges Bank purchased a new stake in Amazon.com in the 2nd quarter valued at about $27,438,011,000. Nuveen LLC purchased a new position in shares of Amazon.com during the first quarter worth approximately $11,674,091,000. Vanguard Group Inc. increased its position in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant's stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the period. Laurel Wealth Advisors LLC raised its stake in shares of Amazon.com by 22,085.8% during the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant's stock valued at $2,671,634,000 after acquiring an additional 12,122,668 shares in the last quarter. Finally, Goldman Sachs Group Inc. grew its stake in Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant's stock worth $11,017,657,000 after purchasing an additional 10,176,835 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

Several research analysts have commented on AMZN shares. Citigroup restated a "buy" rating on shares of Amazon.com in a report on Tuesday. Evercore dropped their price target on Amazon.com from $335.00 to $285.00 and set an "outperform" rating on the stock in a research report on Friday, February 27th. Piper Sandler reissued an "overweight" rating and set a $260.00 price target (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. Argus restated a "buy" rating and set a $325.00 price target on shares of Amazon.com in a research note on Friday, February 6th. Finally, Needham & Company LLC reaffirmed a "buy" rating and issued a $265.00 price objective on shares of Amazon.com in a research note on Tuesday. One analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, Amazon.com presently has a consensus rating of "Moderate Buy" and an average price target of $286.84.

Amazon.com Stock Down 1.6%

Amazon.com stock opened at $205.37 on Friday. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The business has a fifty day moving average price of $219.76 and a 200-day moving average price of $226.03. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The stock has a market capitalization of $2.20 trillion, a price-to-earnings ratio of 28.64, a PEG ratio of 1.57 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the company earned $1.86 earnings per share. The company's quarterly revenue was up 13.6% on a year-over-year basis. Equities research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, VP Shelley Reynolds sold 2,695 shares of Amazon.com stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at $24,662,702. This trade represents a 2.20% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Douglas J. Herrington sold 1,000 shares of the business's stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $204.25, for a total transaction of $204,250.00. Following the sale, the chief executive officer directly owned 521,361 shares in the company, valued at approximately $106,487,984.25. This represents a 0.19% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 71,686 shares of company stock valued at $14,688,739. Insiders own 9.70% of the company's stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS doubles down on AI infrastructure — Amazon has agreed to buy 1 million Nvidia GPUs through 2027, signaling massive AWS demand for AI inference and reinforcing AWS’s revenue runway. Read More.
• Positive Sentiment: Delivery automation push — Amazon acquired Rivr, a stair‑climbing delivery‑robot startup, which can reduce last‑mile costs and support scaling of doorstep delivery pilots. This is a strategic operational bet that could lower long‑term delivery costs. Read More.
• Positive Sentiment: Prime Day moved to June — Pulling Prime Day earlier can front‑load sales into Q2, helping near‑term revenue and advertising trends at a time when quarterly momentum matters to investors. That timing shift is being viewed as a tactical way to support quarterly results. Read More.
• Neutral Sentiment: New consumer device strategy — Multiple outlets report Amazon is developing an AI‑centric smartphone codenamed “Transformer” built around Alexa and personalization; the project highlights Amazon’s push to embed services but brings execution risk vs. incumbents. Read More.
• Neutral Sentiment: Alexa+ Europe rollout — Amazon is broadening Alexa+ in the U.K., expanding its AI voice footprint which supports services/retention but is incremental to revenue for now. Read More.
• Negative Sentiment: CapEx and valuation concerns persist — Large AI infrastructure orders and Bezos‑linked fundraising chatter underline heavy spending plans; investors remain worried about margin impact and large capital commitments despite long‑term upside. See ongoing debate over Amazon’s aggressive AI spend. Read More.
• Negative Sentiment: Analyst and insider signals — Wolfe Research trimmed a price target recently and there’s visible insider selling noted in market summaries, which can weigh on near‑term sentiment even amid bullish long‑term analyst views. Read More.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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