Harel Insurance Investments & Financial Services Ltd. Sells 30,380 Shares of ServiceNow, Inc. $NOW

Key Points

• Harel Insurance cut its ServiceNow stake by 90.3% in Q4, selling 30,380 shares and leaving 3,253 shares worth about $495,000.
• Vanguard dramatically increased its position, adding 81,752,460 shares (a 404.5% rise) to own roughly 101.96 million shares worth $15.62 billion, and institutional investors now hold about 87.18% of the stock.
• ServiceNow’s Knowledge 2026 AI product and partner announcements prompted analyst upgrades and optimism about multi‑year revenue upside, but high expectations and execution/valuation risks keep near‑term downside possible.

Harel Insurance Investments & Financial Services Ltd. lessened its stake in ServiceNow, Inc. (NYSE:NOW - Free Report) by 90.3% during the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 3,253 shares of the information technology services provider's stock after selling 30,380 shares during the quarter. Harel Insurance Investments & Financial Services Ltd.'s holdings in ServiceNow were worth $495,000 at the end of the most recent reporting period.

Other large investors also recently modified their holdings of the company. Vanguard Group Inc. lifted its holdings in ServiceNow by 404.5% during the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider's stock worth $15,619,771,000 after acquiring an additional 81,752,460 shares during the period. State Street Corp lifted its holdings in ServiceNow by 1.4% during the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider's stock worth $8,700,970,000 after acquiring an additional 131,080 shares during the period. Jennison Associates LLC lifted its holdings in ServiceNow by 280.1% during the fourth quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider's stock worth $1,291,758,000 after acquiring an additional 6,213,762 shares during the period. Nordea Investment Management AB lifted its holdings in ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock worth $720,325,000 after acquiring an additional 3,743,087 shares during the period. Finally, Pictet Asset Management Holding SA increased its position in ServiceNow by 613.4% in the fourth quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider's stock worth $588,326,000 after buying an additional 3,301,962 shares during the last quarter. Institutional investors own 87.18% of the company's stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Major AI product and partner announcements at Knowledge 2026 position ServiceNow as an enterprise "AI control tower" (Project Arc, Otto, expanded AI Control Tower) that could drive multi‑year revenue and margin upside. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Positive Sentiment: Expanded strategic partnerships and ecosystem integrations (NVIDIA, Microsoft, Google Cloud, Lenovo, FedEx, AWS and many ISV integrations) strengthen go‑to‑market reach and make it easier for customers to deploy agentic AI at scale. These tie directly into ServiceNow’s revenue growth story. ServiceNow (NOW) Valuation Check After Knowledge 2026 AI Partnerships And Product Launches
• Positive Sentiment: Analysts are reacting positively — several firms raised price targets or reaffirmed buy/outperform ratings after the event (Bernstein, Barclays, Evercore, Citi, Capital One, Citizens JMP, DA Davidson, Needham). Upgrades fuel longer‑term upside expectations. Bernstein Hikes ServiceNow Price Target to $236
• Positive Sentiment: Commercial traction signals — ServiceNow reports growing marketplace activity (>$1B in AWS Marketplace transactions) and customer deployments cited in press coverage, supporting faster adoption of agentic AI in enterprise workflows. ServiceNow hits $1 billion in AWS Marketplace transactions
• Neutral Sentiment: Investor Day materials (transcript & slideshow) provide detail on targets and margin levers but require time for verification against execution — useful for modeling but not immediately catalytic. ServiceNow, Inc. (NOW) Analyst/Investor Day Transcript
• Neutral Sentiment: Numerous partner/integration announcements (Outreach, RightCrowd, Ataccama, Cloudera, Lenovo, etc.) broaden the ecosystem; individually modest near‑term revenue impact but they reduce adoption friction. RightCrowd Integrates Physical Access Control with ServiceNow
• Negative Sentiment: Near‑term skepticism and valuation reset persist — ServiceNow shares remain well below their prior highs, investors worry about "agent sprawl" execution risk, and the stock has been under pressure year‑to‑date despite the event. That mix is likely why shares are trading down today. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Negative Sentiment: High expectations are baked into long‑term forecasts (company has suggested very large 2030 targets). Misses on execution, slower enterprise buying cycles, or margin pressure could prompt further downside before long‑term thesis plays out. ServiceNow just told Wall Street it’s going to double again. Here’s why $30 billion of revenue isn’t crazy

Insider Buying and Selling

In other news, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the transaction, the insider directly owned 11,757 shares in the company, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Jacqueline P. Canney sold 8,927 shares of ServiceNow stock in a transaction on Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the transaction, the insider owned 29,531 shares of the company's stock, valued at approximately $2,645,977.60. This trade represents a 23.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 25,164 shares of company stock valued at $2,497,021 in the last ninety days. 0.34% of the stock is owned by company insiders.

Analysts Set New Price Targets

A number of research firms have issued reports on NOW. Robert W. Baird decreased their target price on ServiceNow from $125.00 to $118.00 and set an "outperform" rating for the company in a research report on Thursday, April 23rd. BNP Paribas Exane raised ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 target price for the company in a research report on Monday, March 16th. Needham & Company LLC reissued a "buy" rating and issued a $115.00 target price on shares of ServiceNow in a research report on Tuesday. KeyCorp set a $85.00 target price on ServiceNow and gave the stock an "underweight" rating in a research report on Thursday, April 23rd. Finally, Deutsche Bank Aktiengesellschaft decreased their target price on ServiceNow from $180.00 to $135.00 and set a "buy" rating for the company in a research report on Thursday, April 16th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, ServiceNow has an average rating of "Moderate Buy" and a consensus target price of $144.71.

ServiceNow Price Performance

Shares of NYSE NOW opened at $89.10 on Thursday. The stock has a market cap of $91.86 billion, a PE ratio of 53.10, a price-to-earnings-growth ratio of 1.63 and a beta of 0.82. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The stock has a fifty day moving average of $102.97 and a 200-day moving average of $133.33.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting the consensus estimate of $0.97. The company had revenue of $3.77 billion during the quarter, compared to analysts' expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The firm's quarterly revenue was up 22.1% compared to the same quarter last year. During the same period in the previous year, the business earned $0.81 earnings per share. Equities research analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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