Heartland Bank & Trust Co Has $9.03 Million Position in Amazon.com, Inc. $AMZN

Key Points

• Heartland Bank & Trust raised its Amazon stake by 50.3% in Q3 to 41,130 shares, worth about $9.03 million, making AMZN its fifth-largest holding.
• Wall Street remains broadly positive but has trimmed targets; the stock carries a consensus rating of "Moderate Buy" with an average price target of $287.29, while Amazon's latest quarter showed revenue up 13.6% but EPS missed estimates slightly.
• AWS-driven catalysts — including a new healthcare AI product, continued Anthropic support, and infrastructure buys — bolster growth prospects, but near-term headwinds include regional data‑center attacks, customer outages, robotics layoffs and recent insider selling.

Heartland Bank & Trust Co lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 50.3% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 41,130 shares of the e-commerce giant's stock after purchasing an additional 13,756 shares during the period. Amazon.com comprises 3.7% of Heartland Bank & Trust Co's holdings, making the stock its 5th biggest holding. Heartland Bank & Trust Co's holdings in Amazon.com were worth $9,031,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Fairway Wealth LLC grew its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after buying an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com during the 3rd quarter valued at $27,000. Bridge Generations Wealth Management LLC lifted its position in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after acquiring an additional 233 shares during the last quarter. Cooksen Wealth LLC boosted its stake in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after acquiring an additional 47 shares in the last quarter. Finally, PayPay Securities Corp boosted its stake in shares of Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after acquiring an additional 96 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Trading Down 2.6%

Shares of NASDAQ:AMZN opened at $213.31 on Monday. The firm has a fifty day moving average of $224.83 and a two-hundred day moving average of $227.22. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The firm has a market capitalization of $2.29 trillion, a P/E ratio of 29.75, a price-to-earnings-growth ratio of 1.60 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period last year, the company posted $1.86 earnings per share. The company's revenue was up 13.6% compared to the same quarter last year. On average, equities analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Wall Street Analyst Weigh In

A number of equities research analysts have recently issued reports on the company. Evercore cut their target price on Amazon.com from $335.00 to $285.00 and set an "outperform" rating on the stock in a research report on Friday, February 27th. Truist Financial decreased their price target on Amazon.com from $290.00 to $280.00 and set a "buy" rating for the company in a research report on Friday, February 6th. Bank of America dropped their price target on Amazon.com from $303.00 to $286.00 and set a "buy" rating on the stock in a research note on Tuesday, January 27th. Morgan Stanley restated an "overweight" rating and set a $300.00 price objective (down from $315.00) on shares of Amazon.com in a report on Friday, February 6th. Finally, Citizens Jmp upped their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the company an "outperform" rating in a research note on Monday, February 2nd. One research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average price target of $287.29.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launched an agentic healthcare AI product (Amazon Connect Health) that expands high‑margin cloud workloads into regulated healthcare, offering a tangible new revenue stream for AWS. Amazon launches AI-enabled platform to automate healthcare administrative tasks
• Positive Sentiment: Amazon continues to host Anthropic’s Claude for non‑defense workloads after Pentagon concerns, preserving a key AI partner relationship that supports continued AWS AI demand. Amazon says customers can keep using Anthropic's Claude on its cloud for non-defense workloads
• Positive Sentiment: Wall Street and active managers are adding conviction: BofA and TD Cowen reiterations and ARK/other fund buys signal analyst and institutional support for an AWS‑led re‑rating. Anthropic growth set to boost Amazon's AWS revenue acceleration, says Bank of America
• Positive Sentiment: Amazon Data Services’ $427M acquisition of George Washington University’s Virginia campus signals longer‑term AWS capacity expansion (infra investment that supports growth). Amazon (AMZN) Buys George Washington University’s Virginia Campus for $427 Million
• Neutral Sentiment: Amazon joined a non‑binding White House “Ratepayer Protection Pledge” to cover data‑center power upgrade costs — removes some political overhang but is unlikely to change near‑term economics materially. Tech Giants Sign Ratepayer Protection Pledge On Power For Data Centers
• Neutral Sentiment: Short‑interest entries reported are effectively meaningless (zero/NaN in feeds) and don’t provide a reliable signal for current positioning. SEC Form 4 — insider sale disclosure
• Negative Sentiment: Geopolitical / operational risk spiked after reported drone strikes and attacks on AWS data centers in the Gulf (UAE/Bahrain), causing regional outages and highlighting potential disruption, repair and insurance exposures. Iran hits Amazon data centres in jolt to Gulf AI drive
• Negative Sentiment: Customer‑facing outages (site/checkout issues) and Downdetector spikes this week are short‑term hits to sales and reputation that can pressure near‑term revenue and sentiment. Amazon online store suffers outage for some users
• Negative Sentiment: Amazon cut ~100 white‑collar roles in its robotics division — cost‑cutting that could help margins but also signals program disruptions and execution risk in a strategic automation area. Amazon eliminates 100 white-collar jobs in robotics team
• Negative Sentiment: Insider selling (CEO disclosed sale of 1,000 shares) is modest but can add to short‑term negative sentiment when combined with other headwinds. SEC Form 4 — insider sale disclosure

Insider Transactions at Amazon.com

In other Amazon.com news, SVP David Zapolsky sold 10,649 shares of the business's stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 6,835 shares of the company's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.82, for a total value of $1,406,779.70. Following the completion of the transaction, the chief executive officer directly owned 522,361 shares in the company, valued at approximately $107,512,341.02. The trade was a 1.29% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 71,686 shares of company stock valued at $14,688,739. Corporate insiders own 9.70% of the company's stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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