J.W. Cole Advisors Inc. Has $301.99 Million Holdings in Apple Inc. $AAPL

Key Points

• J.W. Cole Advisors Inc. trimmed its Apple stake by 3.3% in Q3 and now holds 1,185,991 shares worth $301.99 million, with Apple comprising 5.8% of the firm's holdings as its largest position.
• Apple launched a low-cost MacBook Neo starting at $599 and rolled out M5 chips—moves that bolster an AI/hardware upgrade narrative but have drawn mixed market reaction due to pricing and potential margin/supply pressures.
• Apple posted an earnings beat (EPS $2.84; revenue $143.76B) and retains analyst support, with a consensus rating of "Moderate Buy" and an average target near $297.56.

J.W. Cole Advisors Inc. decreased its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 3.3% in the 3rd quarter, according to its most recent 13F filing with the SEC. The fund owned 1,185,991 shares of the iPhone maker's stock after selling 40,646 shares during the period. Apple makes up 5.8% of J.W. Cole Advisors Inc.'s holdings, making the stock its largest position. J.W. Cole Advisors Inc.'s holdings in Apple were worth $301,989,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also added to or reduced their stakes in AAPL. Financial Futures Ltd Liability Co. increased its holdings in shares of Apple by 13.2% in the second quarter. Financial Futures Ltd Liability Co. now owns 3,552 shares of the iPhone maker's stock worth $729,000 after acquiring an additional 415 shares in the last quarter. Monarch Capital Management Inc. grew its position in shares of Apple by 4.6% in the 2nd quarter. Monarch Capital Management Inc. now owns 66,967 shares of the iPhone maker's stock valued at $13,740,000 after purchasing an additional 2,920 shares during the period. Riverwater Partners LLC increased its stake in Apple by 17.9% during the 2nd quarter. Riverwater Partners LLC now owns 5,404 shares of the iPhone maker's stock worth $1,109,000 after purchasing an additional 819 shares in the last quarter. Highland Capital Management LLC raised its holdings in Apple by 2.2% during the 3rd quarter. Highland Capital Management LLC now owns 397,834 shares of the iPhone maker's stock worth $101,301,000 after buying an additional 8,446 shares during the period. Finally, Citizens Financial Group Inc. RI lifted its stake in Apple by 48.4% in the third quarter. Citizens Financial Group Inc. RI now owns 1,426,605 shares of the iPhone maker's stock valued at $363,256,000 after buying an additional 465,393 shares in the last quarter. Institutional investors own 67.73% of the company's stock.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: New addressable market: Apple launched the low‑cost MacBook Neo starting at $599 ($499 student), a clear push into education and budget PC segments that could drive volume and new users for the ecosystem. Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
• Positive Sentiment: AI and upgrade cycle upside: Apple rolled out M5 chips, new displays and device updates that support an AI/hardware upgrade thesis; some Wall Street firms maintain bullish targets and Buy ratings reflecting multi‑quarter upside. Wedbush maintains $350 Apple target as product blitz reinforces AI hardware push
• Neutral Sentiment: Mixed pricing strategy: Apple paired the Neo with higher base prices for M5 MacBook Air/Pro models — a potential boost to ASPs but an uncertain demand trade‑off in a price‑sensitive market. Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
• Negative Sentiment: Near‑term market reaction: Despite the announcements, shares slipped as investors digested potential margin pressure from the mix of low‑priced models and costlier M5 upgrades; some outlets reported analyst target revisions and short‑term selling. Analyst revises Apple stock price target as new MacBook Neo announced
• Negative Sentiment: Supply/cost risks: A global memory‑chip shortage and higher component costs have forced Apple to raise some Mac prices and could squeeze margins or constrain supply for higher‑end models. Apple Uses Low Prices to Attack Rivals During Memory-Chip Crunch

Analyst Ratings Changes

AAPL has been the subject of several research reports. Stephens set a $315.00 price objective on shares of Apple in a research report on Monday, January 26th. TD Cowen reiterated a "buy" rating and set a $325.00 target price on shares of Apple in a report on Friday, January 30th. Monness Crespi & Hardt lifted their price target on Apple from $300.00 to $315.00 and gave the company a "buy" rating in a research note on Friday, January 30th. Morgan Stanley reaffirmed an "overweight" rating and set a $315.00 price objective (up from $305.00) on shares of Apple in a research report on Wednesday, December 17th. Finally, Rosenblatt Securities increased their price objective on Apple from $250.00 to $267.00 and gave the stock a "neutral" rating in a report on Friday, January 30th. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Apple has an average rating of "Moderate Buy" and a consensus target price of $297.56.

Apple Trading Down 0.5%

NASDAQ AAPL opened at $262.52 on Thursday. Apple Inc. has a 12 month low of $169.21 and a 12 month high of $288.62. The company has a current ratio of 0.97, a quick ratio of 0.94 and a debt-to-equity ratio of 0.87. The stock has a 50 day moving average of $264.14 and a 200-day moving average of $260.06. The company has a market cap of $3.85 trillion, a PE ratio of 33.19, a PEG ratio of 2.35 and a beta of 1.10.

Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a net margin of 27.04% and a return on equity of 159.94%. The firm had revenue of $143.76 billion for the quarter, compared to analyst estimates of $138.25 billion. During the same period in the prior year, the firm posted $2.40 earnings per share. The company's quarterly revenue was up 15.7% compared to the same quarter last year. On average, equities research analysts anticipate that Apple Inc. will post 7.28 EPS for the current fiscal year.

Apple Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, February 12th. Stockholders of record on Monday, February 9th were paid a dividend of $0.26 per share. This represents a $1.04 annualized dividend and a dividend yield of 0.4%. The ex-dividend date was Monday, February 9th. Apple's payout ratio is currently 13.15%.

Apple Company Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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