KE Holdings Inc. (NYSE: BEKE) operates as a leading integrated online and offline real estate services platform in China. Through its Beike and Lianjia brands, the company connects property buyers, sellers and renters with licensed real estate agents, providing comprehensive residential property listings, transaction facilitation and post‐transaction services. By leveraging data analytics, its proprietary customer relationship management systems and a nationwide agent network, KE strives to enhance transparency and efficiency throughout the property transaction process.
The company traces its origins to Lianjia, founded in 2001 by real estate veteran Zuo Hui. Under Zuo’s vision, Lianjia grew from a single brokerage office in Beijing into one of China’s most recognized residential brokerage brands. In 2018, Lianjia’s parent combined with online platform Beike to form KE Holdings, and in July 2020 the newly created KE Holdings completed its initial public offering on the New York Stock Exchange under the ticker BEKE.
KE’s core offerings include property listing services, brokerage services, mortgage referral and home equity loan facilitation, as well as home renovation and interior design services. The company also provides software‐as‐a‐service (SaaS) solutions for real estate developers and agencies, along with digital marketing and customer acquisition tools. Its platforms cover more than 1,900 cities and counties across China, serving millions of residential and commercial property listings and supporting hundreds of thousands of real estate agents.
Headquartered in Beijing, KE Holdings is led by Chief Executive Officer Peng Fei and a management team with deep expertise in real estate, finance and technology. The company continues to invest in artificial intelligence, big data and mobile technologies to enhance its platform capabilities, improve agent productivity and deliver a more seamless experience for property seekers and owners.
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