Kovack Advisors Inc. Sells 13,059 Shares of Amazon.com, Inc. $AMZN

Key Points

• Kovack Advisors trimmed its stake in Amazon by 9.7% in Q3, selling 13,059 shares and retaining 121,159 shares worth about $26.6 million (≈2.5% of its portfolio).
• Amazon carries a consensus rating of "Moderate Buy" with an average target price of $287.29, though several analysts have recently trimmed targets and some ratings.
• Insider selling has picked up (CEO Andrew Jassy sold 19,872 shares and insiders disposed of 71,686 shares over 90 days), while company news mixes positives like new AWS healthcare AI products and Anthropic support with short‑term risks from outages, regional data‑center attacks and robotics job cuts.

Kovack Advisors Inc. lessened its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 9.7% in the 3rd quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 121,159 shares of the e-commerce giant's stock after selling 13,059 shares during the quarter. Amazon.com makes up about 2.5% of Kovack Advisors Inc.'s portfolio, making the stock its 6th biggest holding. Kovack Advisors Inc.'s holdings in Amazon.com were worth $26,603,000 as of its most recent filing with the SEC.

A number of other large investors also recently added to or reduced their stakes in the stock. Barlow Wealth Partners Inc. lifted its position in Amazon.com by 0.4% in the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant's stock valued at $2,763,000 after buying an additional 44 shares during the last quarter. Probity Advisors Inc. increased its position in shares of Amazon.com by 0.4% during the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant's stock valued at $2,667,000 after acquiring an additional 45 shares during the last quarter. Union Savings Bank increased its position in shares of Amazon.com by 0.4% during the second quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant's stock valued at $2,510,000 after acquiring an additional 45 shares during the last quarter. Doheny Asset Management CA raised its stake in shares of Amazon.com by 0.3% in the 2nd quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant's stock valued at $3,910,000 after acquiring an additional 45 shares during the period. Finally, IMPACTfolio LLC raised its stake in shares of Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant's stock valued at $269,000 after acquiring an additional 45 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of equities analysts recently weighed in on the stock. Zacks Research cut shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a research report on Thursday, January 1st. Raymond James Financial cut their target price on Amazon.com from $260.00 to $225.00 and set an "outperform" rating on the stock in a research report on Friday, February 6th. Royal Bank Of Canada restated an "outperform" rating and set a $300.00 price target on shares of Amazon.com in a research note on Friday, February 6th. Daiwa Securities Group lowered their price target on Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a research report on Wednesday, February 11th. Finally, Sanford C. Bernstein reaffirmed an "outperform" rating on shares of Amazon.com in a research note on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company's stock. According to MarketBeat.com, Amazon.com currently has an average rating of "Moderate Buy" and an average target price of $287.29.

Amazon.com Price Performance

AMZN stock opened at $213.31 on Friday. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The firm has a market capitalization of $2.29 trillion, a P/E ratio of 29.75, a P/E/G ratio of 1.60 and a beta of 1.40. The business's 50-day moving average is $224.83 and its two-hundred day moving average is $227.20. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The company had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the firm posted $1.86 earnings per share. The business's quarterly revenue was up 13.6% compared to the same quarter last year. Analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launched an agentic healthcare AI product (Amazon Connect Health) that expands high‑margin cloud workloads into regulated healthcare, offering a tangible new revenue stream for AWS. Amazon launches AI-enabled platform to automate healthcare administrative tasks
• Positive Sentiment: Amazon continues to host Anthropic’s Claude for non‑defense workloads after Pentagon concerns, preserving a key AI partner relationship that supports continued AWS AI demand. Amazon says customers can keep using Anthropic's Claude on its cloud for non-defense workloads
• Positive Sentiment: Wall Street and active managers are adding conviction: BofA and TD Cowen reiterations and ARK/other fund buys signal analyst and institutional support for an AWS‑led re‑rating. Anthropic growth set to boost Amazon's AWS revenue acceleration, says Bank of America
• Positive Sentiment: Amazon Data Services’ $427M acquisition of George Washington University’s Virginia campus signals longer‑term AWS capacity expansion (infra investment that supports growth). Amazon (AMZN) Buys George Washington University’s Virginia Campus for $427 Million
• Neutral Sentiment: Amazon joined a non‑binding White House “Ratepayer Protection Pledge” to cover data‑center power upgrade costs — removes some political overhang but is unlikely to change near‑term economics materially. Tech Giants Sign Ratepayer Protection Pledge On Power For Data Centers
• Neutral Sentiment: Short‑interest entries reported are effectively meaningless (zero/NaN in feeds) and don’t provide a reliable signal for current positioning. SEC Form 4 — insider sale disclosure
• Negative Sentiment: Geopolitical / operational risk spiked after reported drone strikes and attacks on AWS data centers in the Gulf (UAE/Bahrain), causing regional outages and highlighting potential disruption, repair and insurance exposures. Iran hits Amazon data centres in jolt to Gulf AI drive
• Negative Sentiment: Customer‑facing outages (site/checkout issues) and Downdetector spikes this week are short‑term hits to sales and reputation that can pressure near‑term revenue and sentiment. Amazon online store suffers outage for some users
• Negative Sentiment: Amazon cut ~100 white‑collar roles in its robotics division — cost‑cutting that could help margins but also signals program disruptions and execution risk in a strategic automation area. Amazon eliminates 100 white-collar jobs in robotics team
• Negative Sentiment: Insider selling (CEO disclosed sale of 1,000 shares) is modest but can add to short‑term negative sentiment when combined with other headwinds. SEC Form 4 — insider sale disclosure

Insider Buying and Selling

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the completion of the transaction, the chief executive officer owned 2,238,118 shares in the company, valued at $459,217,051.24. The trade was a 0.88% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 71,686 shares of company stock valued at $14,688,739 over the last ninety days. 9.70% of the stock is currently owned by corporate insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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